Europanel

The Europanel Barcelona Hub team spent time together really getting into the festive spirit - at a vermouth making workshop! Thanks to everyone for a wonderful time: Orla Wilkinson, Desiree Angulo, Kasia Konarzewska, Juliette de Nettancourt and Andreu Aulina #europanel #teamevent #festivespirit

This year, we’re unwrapping how the 2022-2023 cost of living crisis has reshaped Christmas shopping habits across Europe when compared with 2016-1019. Which festive favourites are flying off the shelves, and which ones are getting the cold shoulder? Read on to discover how Europeans spread cheer (and spend cash) over the holiday season! #HolidayTrends #ChristmasShopping #ConsumerInsights #MarketInsights #RetailTrends #FestiveFlavours #CostOfLivingCrisis #EuropeanShopping

The Europanel France Hub Team spent a fantastic evening climbing the Eiffel Tower for a spectacular view of Paris by night, enjoying an authentic Italian meal and taking in the ‘Black Legends’ show. Celebrating teamwork, diversity and the upcoming holidays! Thanks to all for a wonderful evening:  Aude Bies, Christelle Rassat, Gosia Bilke-Daull, Antoine Louat de Bort, Audrey Battelier, Firas BADROUNI, Galina Surpina, Hélène Merlo, Julia Keller, Thibault Reuter, Guillaume Pagot, Jennifer (Ai-Hsuan) Lee #holidaycheer #teamwork #europanel

For our final edition of 2024, we look at changes in reach and frequency for winning and losing brands since 2020. Winners not only managed to gain more buyers, they also effectively limited churn. In 2020 buyer numbers increased for a majority of brands, as Covid-19 sparked more in-home consumption. This was followed by a tougher period between 2021-2023 when post Covid-19 normalisation and inflationary pressure caused a general decline in buyers for most brands. However, winning brands still consistently outperformed losers both in attracting buyers and retaining them. How does the purchase frequency between new and lost buyers compare? For winning brands, this may surprise you.. Read more below: Read more here: https://lnkd.in/dD4EgQ_9 #buyerchurn #winningbrands #shopperinsights

How can brands win in tough times? We have looked at the difference between share winners and share losers from 2019 to 2023, and penetration is often a deciding factor. To get more buyers, one route is better distribution: the top winning brands made themselves more widely available through listings within Top 10 retailers. But what other, more subtle factors can make all the difference between gaining and losing in difficult times? Read more here: https://lnkd.in/gvSJJC-R #brandplanning #distribution #brandmarketing #shopperinsights

Our global Health Actives segment represent those shoppers who are most engaged with maintaining their wellbeing. Making up 31% of the global population, Health Actives have a spending power of over 838 billion Euro. As a brand or retailer, how can you find success with this segment? Find out the answer to this, along with other insights into key shopper health segments in our new Who Cares? Who Does? Health Report. To learn more, please visit our Who Cares? Who Does? website: https://lnkd.in/giYARPSV Or contact us at: [email protected] #whocareswhodoes #shopperinsights #health #wcwd #healthtrends Europanel is powered by Kantar and YouGov

Our global Health Actives segment represent those shoppers who are most engaged with maintaining their wellbeing. Making up 31% of the global population, Health Actives have a spending power of over 838 billion Euro. As a brand or retailer, how can you find success with this segment? Find out the answer to this, along with other insights into key shopper health segments in our new Who Cares? Who Does? Health Report. To learn more, please visit our Who Cares? Who Does? website: https://lnkd.in/giYARPSV Or contact us at: [email protected] #whocareswhodoes #shopperinsights #health #wcwd #healthtrends Europanel is powered by Kantar and YouGov

Are you celebrating International Cookie Day today? While you enjoy your favourite crumbly treat, have a read about global cookie guzzling trends: In Western Europe and Poland, winter sees a spike in cookie consumption as cold weather goes hand in hand with hot drinks and biscuits. The Christmas season also means traditional cookies for many countries. March sees another peak in cookie consumption, most likely due to Easter celebrations. In the USA, Easter also likely contributes to cookie consumption, but the next increase in volumes is around August and September. Could this be due to the ‘back to school’ period when families reach for convenient lunch box snacks and after school treats? In Brazil, August is a winter month which could explain the increased need for biscuits and a warming drink. The National Day of the Brazilian Flag is on 19th August which is often celebrated with traditional foods such as Broa cookies. In China, January and February mean Chinese New Year celebrations. Peanut cookies are particularly popular as they symbolise longevity and good health, making them a must-have on the festive table. We hope you enjoyed these bite-sized insights! Perhaps something to drop into the conversation during the next tea or coffee break? #shopperinsights #internationalcookieday #cookieday

REMINDER - Europanel BG20 Webinar: Can loyalty programs influence consumer response to retailer crises? 4th December 2024 at 12:00 GMT Duration: 60 minutes Loyalty programs, although popular among retailers, can often fail to deliver the returns anticipated. However, can loyalty programs prove their value during a retailer crisis? Samuel Stäbler Assistant Professor of Marketing at Tilburg University, explores how over 11,000 Dutch households (both members and non-members of loyalty programs) responded to nearly 50 different crises over a 9 year period. Our findings show that loyalty program membership can help lessen the impact of a crisis. Join us to find out how, along with the effects of different crises on consumers and which strategies aid recovery. Register now: https://lnkd.in/dF3p5_dy #loyalty #shopperinsights #retailerstrategies

This week we turn our attention to the recent performance of premium brands. Over the past four years, the number of premium brands among the Top 10 in a category declined by about 5% in six European markets. This is mainly due to price-driven shopper choices, but also because some brands ceased to be considered premium due to their price increases being lower than for the category in total. For those premium brands that not only managed to keep their place in the market but actually win share, what is their secret? Read on to find out: https://lnkd.in/d9JfpHwd #premiumbrands #shopperinsight #brandplanning