Europanel’s Post

Europanel BG20 Webinar: Can loyalty programs influence consumer response to retailer crises? 4th December 2024 at 12:00 GMT Duration: 60 minutes Loyalty programs, although popular among retailers, can often fail to deliver the returns anticipated. However, can loyalty programs prove their value during a retailer crisis? Samuel Stäbler Assistant Professor of Marketing at Tilburg University, explores how over 11,000 Dutch households (both members and non-members of loyalty programs) responded to nearly 50 different crises over a 9 year period. Our findings show that loyalty program membership can help lessen the impact of a crisis. Join us to find out how, along with the effects of different crises on consumers and which strategies aid recovery. Register now: https://lnkd.in/dF3p5_dy #loyalty #shopperinsights #retailerstrategies

Consumer trust in retailers is statistically at an all time low, despite the "special bond" created through the pandemic. Here we think about some of the ways retailers and brand owners need to operate to build trust. 🤝 #commercialcapability #sellexconsulting #businessgrowthstrategy #revenuegrowthmanagement

🛒 Good price, good life! According to An Inside Look survey, the majority of SMBs in 2024 aim to maintain prices while finding new ways to grow market share. In fact, we noted an 11% increase in interest for SMB brands to set up loyalty programs. On the other hand, many of our surveys showed a shift in consumers' loyalty from brand to self. So how can brands make loyalty programs work for market share increase? See the guide below on questions to ask, and answer, through loyalty programs. For the full report, click here ➡️ https://lnkd.in/gHSzixEA #aninsidelook #SMB #pricingstrategy

The latest consumer confidence data from the British Retail Consortium and Opinium suggests a potentially turbulent few months ahead for retailers https://lnkd.in/eH8sDJQX #retail #retailnews #consumerconfidence #consumersentiment #consumerinsights

We're thrilled to announce that our Consumer Loyalty whitepaper will be released next Monday! This represents our latest proprietary research, led by our Head of Consumer Insights Anastasia Lloyd-wallis in partnership with Pureprofile. The study surveyed over 1,000 Australians and found that post-pandemic cost pressures have significantly changed consumer behaviors. Notably, 95% of Aussies participate in loyalty programs, and we've observed an 18% increase in the usage of these programs over the last year. Stay tuned for the fresh release on Monday! Anastasia Lloyd-wallis Pureprofile Ebeltoft Group Brian Walker Retail Doctor Group #consumer #consumerloyalty #marketresearch #loyaltyprograms #australia #australiaretail #retail

Are you aware of the significant impact loyalty programs have on businesses? Explore the latest findings with our 2024 Consumer Loyalty Whitepaper, a collaborative effort with Pureprofile that investigates how loyalty programs influence consumer behaviour. Interested in downloading the whitepaper? Click here for more details: https://lnkd.in/gKp2pg3t Looking for customised insights on consumer behaviour for your company? Please contact Anastasia Lloyd-wallis at [email protected] to set up a consultation. Anastasia Lloyd-wallis Pureprofile Ebeltoft Group Brian Walker Retail Doctor Group #consumer #consumerloyalty #marketresearch #loyaltyprograms #australia #australiaretail #retail"

This #TradeTalkTuesday our Co-Founder Chris Ambarian breaks down a common question: how did managing trade promotions get so complex? 🤔 Being on store shelves as it is creates a web of transactions for a brand representing both expenses and income - and the quantity of these transactions multiplies exponentially as you grow. For example, promotions themselves generate activities that increase income transactions by 5x and expense transactions by 10x. This leaves you with a mountain of transaction data that has to be pieced back together to make sense of the promotion's impact. The solution? Begin tracking it all as early as possible into your journey - before it gets too unwieldy to tackle. By tracking all those puzzle pieces, you'll be able to put them back together more easily to see the big picture of your business. 😉 #tradepromotion #deductionmanagement #TPM #CPG #retail #data Jordan Buckner (Foodbevy)

🎙 Great to host a team of NielsenIQ experts today in our webinar: The Year of the Brand. If you missed it, we talked about the challenge of PL, how PL has grown from being the 'cheap offering' to a tiering of priced quality offerings and how you can compete or perform alongside them. We challenged misconceptions around who is purchasing PL and broke down loyalty to PL by category and the different roles they play. Fantastic content from Hannah Lyford using a mix of our newly enhanced RMS data and our expanded Homescan consumer panel (30,000 households don't you know 😎 ). And some super insights from Mike Watkins and Simon Hulbert to provide the retail and consumer perspective in the Q&A. If you missed it, be sure to contact your NIQ account team and ask for a run through. #consumerinsights #retailinsights #NIQThoughtLeadershipUK

Why don’t consumers use loyalty programmes? No. 1 reason: "I don't spend enough to earn enough rewards!" Then how do loyalty programme operators create engagement to overcome this barrier? Find these solutions in our annual loyalty whitepaper. This is one of many headline insights about the South African Loyalty landscape featured in the 2023/4 Truth & BrandMapp Loyalty Whitepaper, available now! Insights are extracted from research delivered by BrandMapp by WhyFive and MoyaApp. Download the digital version: https://lnkd.in/gmY_Ahc 

Will government warnings impact shopper confidence and sales? The reality is that the gloomy talk of the state of the UK economy is likely to undermine shopper confidence at a time when retailers and manufacturers need shopper confidence to drive sales during the Christmas season. NAMNEWS observed: “In the short term, there’s concern among households about potential tax hikes, and interest rates were held at elevated levels this week, quashing hopes for big-ticket spending. Consumers are turning to smaller indulgences, and retailers that strike the right balance between premium and mass-market offerings are capitalising on this shift towards affordable luxuries.” NAMNEWS 20th September 2024 Retailers are under pressure to deliver good value to their shoppers and competition is fierce being led by Loyalty Card activity. This situation is unlikely to change, so what can you do to prepare your customer teams for the tough conversation they will face as we enter the 2025 planning season? Their capability to manage these discussions will have a big impact on their resilience. As a company do you have a ‘skills building culture’? If yes, are you aware that to support your customer and legal teams the British Brands Group provides a range of functional training, that they can benefit from. Courses cover GSCOP, Competition Law and trading effectively with Amazon, whether as a vendor or a seller. Find out more  about our training or enrol ➡️ https://lnkd.in/eCdyUfJJ #GSCOP #CompetitionLaw #FMCG #CommercialTraining