Inovar Packaging Group’s Post

What are the Driver Brands in Brand Portfolio Management? These are high-volume brands that "drive" profits through mass market volume and scale even if low margin per unit. For example, a fast food chain's value menu items drive store traffic. #branding

Get the insights for your liquor brands and accelerate brand performance. Get in touch! 🥃 #brandhealth #insights

🍫 Sweet Success: Our new study discerns insights from popular chocolate brands – what is distinctive about the top 10 wrappers, Kit Kat’s unbreakable tagline, the adventures of M & M, and Cadbury’s purple reign. Chocolate bars are a frequent purchase for many consumers. Consequently, Asset Recognition and Brand Attribution tend to be naturally higher compared to products seen and bought less often. It is these heightened scores, however, that help us to discern what makes the category so distinctive, offering a recipe for success to those hoping to follow suit. Read more here: https://lnkd.in/eaDFa8Q8

Keells it's you, These are the results of the poll which was created to get an idea about the brand recall of the Modern trade brands. I personally believed that mostly the "Keells brand would have the highest brand recall among these modern trade brands. Out of 120 votes, 75% say that "Keells" is the brand which comes to their mind first when saying Supermarkets. I personally prefer their positioning, and they have created a strong reason for why consumers should come to "Keells" instead of other competitive brands. #moderntrade #supermarkets #brands #brandrecall #branding #positioning #poll

Private brands are on the rise! According to ExplodingTopics.com, private brands are becoming increasingly popular, largely due to their lower prices compared to national brands. With this in mind, what are some private brands that you've tried and loved? Share your favorites in the comments below and let me know why you prefer them over their national brand counterparts. #PrivateBrands #RetailTrends #ConsumerBehavior

📈“Brand Equity: More Than Just a Name”📈   #BrandEquity is the extra value a product gets from having a well-known brand name. It’s the reason people are willing to pay more for a branded product compared to a generic one. #BasicConcept: Imagine you have a plain bottle of water and a bottle of #Bisleri. Even though the drinks might be similar, people are usually willing to pay more for the #Bisleri one because of its brand name. That extra amount you’d pay is the brand equity. Why is Brand Equity Important? 1)📌Brand Awareness: A strong brand stands out, making it easier for people to choose it over others. 2)📌Brand Perceived Quality: People often think branded products are better, even if the actual product is similar to others. 3)📌Brand Loyalty: Well-known brands keep customers coming back, creating long-term loyalty. 4) 📌Brand Association:  Companies with strong brands, like #Tata or #Coca-Cola or #Bisleri, are worth more because their brand names alone are valuable. In short, brand equity helps build #trust, #encourages repeat business, and increases a company’s #value. #BrandEquity #CustomerLoyalty #BrandValue #PerceivedQuality #BrandRecognition #MarketValue #BrandingMatters #ConsumerTrust #BusinessGrowth #BrandPower

In a typical #fmcg category in #Europe the top ten brands account for >50% of volume share. The average no1 #brand sells about one quarter of the category’s volume, slightly less than the remaining top ten brands together. #PrivateLabel sits at 43% and non Top Ten Brands play a very small role only (6%). Some categories, however, are much more fragmented – with non Top Ten brands reaching a quarter of the volume or more (think beers, spirits, or cheese in selected markets). https://lnkd.in/et4JxUcC Europanel Worldpanel by Kantar

What's the best private brand product out there? Personally, not surprised by most of these private brands (especially Trader Joe's) showing up as most loved. US shoppers who love a grocer's private-label brand are seven times more loyal to the grocer than those who are reluctant to recommend it. Our survey of 20,000 US consumers uncovers which private-label brands stand out for value and rival national brands on quality and taste. Explore the findings here. https://atbain.co/40L6xVi

Everyone seems scared of the rise of Private Label. I think customers truly want to support BFY Mission driven brands - but not at a premium price. We have figured out how to be cost conscious by being vertically integrated and now we are using some of those saved $$ for sampling + story telling to gain “good brand karma” PL is here to stay and grow- as a CPG brand you have to figure out how to have a strong brand that is priced in line with PL. #cpg #brandbuilding

Seems like these chips are twins separated at birth! Why did the tortilla chip get into the snack business? Because it knew how to "crunch" the competition! #MarketingStrategy #Branding #CopycatMarketing #BusinessHumor #MarketingJokes #SnackWars #ConsumerGoods #FoodIndustry #Innovation #LinkedInHumor #futurism #networking #brand #marketing #futurism