Distinctive BAT’s Post

What's the best private brand product out there? Personally, not surprised by most of these private brands (especially Trader Joe's) showing up as most loved. US shoppers who love a grocer's private-label brand are seven times more loyal to the grocer than those who are reluctant to recommend it. Our survey of 20,000 US consumers uncovers which private-label brands stand out for value and rival national brands on quality and taste. Explore the findings here. https://atbain.co/40L6xVi

Since such a large percentage of buying decisions in the spirits industry comes from in-store instant decisions, having a label that makes an impact on consumers is integral to brands looking to make space for themselves in the craft spirits industry. Click here to learn more: https://lnkd.in/gDfM-QVN #ontheblog #inovarinspirations #inovarpackaginggroup #labels #packaging #craftspirits #brands #blogpost #brand #branding #brandidentity #growth #blog

Across oversaturated retail shelves, bev-alc brands are under pressure to stand out. In premium spirits and canned cocktails, brands have learned that calling out unique ingredients and connecting to audiences through their own cultural stories is key to positioning. They're also balancing bolder looks with conveying brand values, health benefits and taste without over-messaging. Many have gone back to the drawing board, honing their brand prepositions and packaging. https://lnkd.in/g-sFAjaA

Are high prices a curse in disguise? While they may signal higher quality, do they also act as a reminder of more affordable category alternatives? When it comes to buyers of more expensive brands, a higher price does seem to pay off in terms of loyalty. In fact these brands enjoy a larger share of wallet amongst their buyers, indicating a lasting affinity. Find out more about why bigger brands command more loyalty: https://lnkd.in/gM3_9h5j #FMCGtruths #brandinsights #Europanel

Everyone knows McDonald's and Coke, right? Apparently not. So what do these people who are unaware of these iconic brands look like? Dive into our latest blog to find out! https://lnkd.in/eCKM-e5h #mrx #blog #insights #thesamplelandscape

Fresh insights from Nielson IQ! Product benefits are now the primary drivers of consumer decision-making, overshadowing traditional brand loyalty. Read the article here 👉 https://lnkd.in/epMbvQYS

If you work in these categories, BRAND signposting and AVAILAIBILTY are paramount. Shoppers are more than willing to go somewhere else to get what they want or need. In these categories, rather than switch to another brand if the shopper’s first choice wasn’t available, they would go to a different store to buy their original choice. Brand loyalty is likely higher here, as well as specific needs driven by particular circumstances. To read the full article from Andrew Arnold on "The Impact of Out-of-Stocks on Grocery Suppliers", follow the link in the comments 👇

The pitfalls with Frames of Reference is that brands have to be aware of whether their points of parity match all their brands. Dove products are known for soft hands, but when they branched into dishwasher liquid with the claim of softer hands the sales did not go well as people wanted clean dishes first. Careful analysis shows that there are three types of brand differences:- Brand performance associations Brand imagery associations Consumer insight associations. Learning from the above as to how can you best target your message. What do we want to be known for? What do we want to be famous for? https://buff.ly/3wwJy3A

The pitfalls with Frames of Reference is that brands have to be aware of whether their points of parity match all their brands. Dove products are known for soft hands, but when they branched into dishwasher liquid with the claim of softer hands the sales did not go well as people wanted clean dishes first. Careful analysis shows that there are three types of brand differences:- Brand performance associations Brand imagery associations Consumer insight associations. Learning from the above as to how can you best target your message. What do we want to be known for? What do we want to be famous for? https://buff.ly/3wwJy3A

Americans' perception of retail private label products stays positive, as indicated by the "2024 Power of Private Brands" report from FMI- The Food Industry Association. Survey respondents highlighted keywords like "good," "great," "quality," "better," "brand," and "value" to describe their view on private label products currently available in the market. According to the report, 55% of the people interviewed in the United States have increased their purchases of private label products in the past year, surpassing the 28% who opted for more national brand products. Thank you Store Brands Link in the comments to access the report. #futureoffood #futureofretail