Benjamin Cawthray’s Post

The Top 3 brands in a category capture almost 50% of the total volume share The average #1 brand across 22 countries and almost 1600 categories sells 29% of the volume sold in the category. This is more than the next 5 brands in the average category together. https://lnkd.in/eZ-AdJfY Europanel Worldpanel by Kantar #brand #fmcg

The high-inflation and Covid-19 period of 2019-2023 was far from doom and gloom for top brands. What can we learn from their success during this tough time? #brandstrategy #brands #consumerinsight

This week we look closer at winning and losing brands over the high-inflation and Covid-19 period of 2019-2023. We see that almost all winning brands grew penetration, and the top 15% brands increased reach by an impressive 88%. Less than half of winning brands grew frequency - not surprising as this period saw an average decline in purchase frequency. While Private Label saw dramatic gains between 2019 and 2023, this was in far from all categories. In categories where the top 15% winning brands compete, Private Label lost out. This proves that success of Private Label is not always a given, and that brands can fight to win back share. Does pricing also have an impact? Read more here: https://lnkd.in/dEtgaS9M #brandgrowth #brandstrategy #consumerinsights

In a typical #fmcg category in #Europe the top ten brands account for >50% of volume share. The average no1 #brand sells about one quarter of the category’s volume, slightly less than the remaining top ten brands together. #PrivateLabel sits at 43% and non Top Ten Brands play a very small role only (6%). Some categories, however, are much more fragmented – with non Top Ten brands reaching a quarter of the volume or more (think beers, spirits, or cheese in selected markets). https://lnkd.in/et4JxUcC Europanel Worldpanel by Kantar

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

In 25 years, we’ve seen 185 brands make it into the top 100 of The World's Most Valuable Brands (with only 36 enduring for the full 25yrs) The cumulative value of the world’s top brands now stands at $3.265 billion. But recently we have seen a focus on short-term gains, seeing the 100 most valuable brands missing out on $200 billion in revenue in the past 12 months. Full list and insights from the report here 👉: https://lnkd.in/gtJmPGnV #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation

Best Global Brands 2024 is LIVE! A quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC hashtag #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation

Private brands are on the rise! According to ExplodingTopics.com, private brands are becoming increasingly popular, largely due to their lower prices compared to national brands. With this in mind, what are some private brands that you've tried and loved? Share your favorites in the comments below and let me know why you prefer them over their national brand counterparts. #PrivateBrands #RetailTrends #ConsumerBehavior

Lots of discussions on this platform about ‘strong’ brands. What is ‘strong’? Most of the time, when we refer to strong brands we are talking about big brands. And big brands have some interesting things in common: -They cater for all category buyers rather than some -They have products for most occasions rather than some -They are available in lots of stores/platforms rather than some So, if you want to grow strong, grow big. If you want to grow big, cast a wide(r) net.

From the thousands of brands we track in the #YouGovBrandIndex, who are March’s top performers and trendiest brands in the US? Some hints: ⚕️️🚗🎮 👉 See the top trending brands: https://okt.to/P7Z6im @YouGov #whattheworldthinks #brands #brandtracking