Pavel Bannikov’s Post

AI-integration now seems a must for all search engines, especially Google, if it wants to hold on to its position. The future is AI after all!! #Google #AI #searchengines

While Google's desktop share dipped slightly, its mobile share grew, leading to an overall increase from 90.85% to 91.1% globally. Bing also saw a minor increase, reaching 3.7% globally, while the market share of other search engines dipped. The report highlights the minimal impact of AI-based search engines on Google's dominance. "Emerging AI based search engine traffic still less that 0.3% of Google traffic," Bank of America states. BofA clarifies this includes ChatGPT, whose traffic reportedly declined 12% month-over-month to 98 million visits.

For even a simple factual question, it has always been a struggle for #search engines to provide precise answers with minimal false positives (and 10+ pages of useless retrieval results). This is an ultimate goal that #ChatGPT and other #NLP-powered conversational #AI chatbots have proved to achieve with remarkable efficiency and user-friendliness. As such, the “existential” purpose of traditional searching tools has become obsolete. It’s hard to understand why Google insists on maintaining its current search engine business model—unless it’s simply due to their inability to develop a truly competitive #AI-driven solution!

Is Google's search engine dominance under threat? Google’s dominance over the search engine market may be slipping. According to the data by GS Statcounter as of April 2024, the search engine giant's global market share has fallen to 86.99%, a record low in the last several years. It also revealed a sharp 4% decline in just one month, the largest drop recorded.   In the US, Google's market share dropped by nearly 10%, down to 77.52%.   On the other hand, its rivals, like Microsoft Bing and Yahoo Search are enjoying drastic surges in their respective market shares. Bing had a whopping 13% market share in the US, while Yahoo nearly tripled its global share to 3.06%, something that we didn't see after 2015.   It is also believed that Google is facing stiff competition from social media platforms. Studies conducted by Google itself suggest that nearly 40% of Gen Z use TikTok and Instagram instead of Google.   Further, the rise of generative AI, led by platforms, such as ChatGPT, may also be competing for a spot in Google's list of rivals.   While there's no official confirmation of the same, the discovery of SSL certificates for a new domain, "search. chatgpt. com," has sparked such speculations.   Considering all these data, it can be said that Google's near-monopoly may be facing a formidable competition, if ChatGPT enters the search arena. Although Google's Gemini chatbot is struggling to stay on par with the latest developments, ChatGPT's current popularity may be tough to surpass.   So, is Google losing its ground gradually?   Fortunately, NO! According to The Register (https://lnkd.in/g_3Tq5n6) Stat Counter apparently accepted that there was some kind of an anomaly in its April sample data, leading to such dramatic speculations.   Until the anomaly has been cleared, it will not be publishing any data for the time.   Such a relief, right?   However, there's no doubt about one thing though. "Search" is changing! It might not be today, but if Google doesn't buckle up soon and do something to revolutionize its search procedures by integrating AI-powered search, that day is probably not far when this would ACTUALLY HAPPEN without any data anomaly. #google #ai #seo

Thanks to our good friends at Datos, A Semrush Company, I've got new numbers on zero-click searches in not just the United States, but the European Union as well. This study also includes answers to burning questions like: - What happens after Americans and Europeans search Google? - What percent of searches in 2024 end without a click? - Have the EU’s regulations curbed Google’s ability to funnel search traffic to its own properties (YouTube, Google Flights, Google Hotels, etc.)? - Is the popular media narrative that Google is losing out to LLM-powered tools like ChatGPT, Perplexity, or Microsoft’s Bing correct? - Has the rollout of AI Overviews changed how many searches consumers perform, how many results they click, or how much traffic Google sends to the open web? Credits brilliant Rand Fishkin !!!

For all the avid internet users out there, Google has long been our go-to. Need directions? Ask google. Need to know what happened where? Ask google. Trying to figure out the latest trends here and there? You got it, ask Google...But now, OpenAi does it again with the ChatGPT search feature; real-time search capabilities, and with summaries too...talk about giving Google a challenge. It’s an AI-powered assistant giving Google a run for its money...but will it be enough to topple the internet giant? https://lnkd.in/eFDfivxF

Chatting my question is better for "searching" 90% of the time, so what does this mean for search and search marketing as a medium to get answers to customers? How are you preparing for the day when people stop using search engines? What if tomorrow was the day that ChatGPT did to Google, what Google did to Yahoo! Directory? Now we know it is NOT tomorrow (Gartner predicts 50% drop in organic traffic by 2028), but what if it was, how would you start to pivot? People aren't going to have fewer questions, they are just going to have new (and better) ways to get them that don't require me going to Google. In this post I outline, why I think an LLM like Gemini, or ChatGPT or Perplexity is better "answer engine" than a "search engine" - the ability to give all the detail & all the context in 1 query about my specific situation vs doing 8 searches, avoiding pop ups, and ads, and cluttered Google SERP is just the beginning. Link in comments.

Why I’m Moving Away from Google Products In the past year, my relationship with Google products has shifted significantly. Here’s why: Ads Over Answers Google Search is designed to serve ads, not necessarily to provide the best answers. This has become increasingly frustrating, especially when I’m looking for specific solutions. The top results are often dominated by ads, which are not always the most relevant or innovative options. Enter ChatGPT and Other LLMs With the advent of ChatGPT and other large language models (LLMs), I’ve found a better way to get the answers I need. For reasoning questions, I turn to ChatGPT. For market research, I use ChatGPT's subscription service that includes online search capabilities. Tools like Perplexity also help me find what I need without the noise of ads. The Value of Honest Answers ChatGPT provides honest answers based on its training data, without prioritizing information that generates revenue. This has been a game-changer for me. I’ve discovered numerous open-source solutions and innovative tools that I couldn’t find easily on Google. Google’s Monopoly and Its Impact Google’s dominance has allowed it to build a vast ecosystem—Chrome, Google Docs, Google Sheets, Android, and more—all designed to protect its core business: search. This monopoly has stifled innovation to some extent. While Google has done a lot of good, its focus on ad revenue over user needs has become a hindrance to societal growth. The Future of Search Google is trying to stay relevant, but it’s clear they’ve missed the mark. As an early adopter and technologist, I see the potential for LLMs like ChatGPT to disrupt the search landscape. People want answers, not search results filled with ads or links to pages Conclusion Google isn’t going away anytime soon, but its approach is becoming outdated. For those of us looking for real answers and innovative solutions, LLMs are part of this future. It’s time to move beyond ad-driven search and embrace the possibilities of AI-driven answers.

Rumours of ChatGPT releasing a search engine are hotting up https://lnkd.in/e9hDyB6S I don't know about you but I am using ChatGPT to get answers these days rather than searching the web. The question is though, how will it search the web for you? It can't exactly scrape Google or Bing, so does that mean they are building their own database from the ground up? That would be a mammoth undertaking. However if I was Google, I would be worried. As marketers, this could be something very important in the future, and that is to say nothing of Google's own Search Generative Experience already launched in some parts of the world. More changes abound!

I have been waiting for the 𝗠𝗮𝗿𝗰𝗵 𝟮𝟰 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗼𝗿𝗲 𝗨𝗽𝗱𝗮𝘁𝗲 for quite some time now. The 𝘀𝗰𝗮𝗹𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗯𝘂𝘀𝗲 𝘂𝗽𝗱𝗮𝘁𝗲 is finally here and what an entrance it has made! So, last year, the easy access to generative AI tools like ChatGPT and Bard allowed businesses to create content on scale. You just put a templated prompt, generate output and with a little editing and keyword optimization, you’re ready with your content piece to be published. Some of these websites manage to publish 3X, 4X content that they have produced in their lifetime. It was fishy. Wasn’t it? See, I’m not against AI-generated content completely but if it’s there just to play search engine algorithms, and not helpful to the user, they have to go. That’s what is expected in this update. Google expects that almost 𝟰𝟬% 𝗼𝗳 𝗹𝗼𝘄-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘀𝗲𝗮𝗿𝗰𝗵 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 will vanish after this update. Stay tuned for more! #googlecoreupdate #scaledcontentabuse #newupdates #google