Ritu John’s Post

Search engine rankings are shaking up again in Google's fight against AI rivals! The Google Search core update announced today was a clear clapback at AI-powered content made to game the algorithm. Google says it will prioritize "..more content that people find genuinely useful and less content that feels like it was made just to perform well on Search." There will be a fine line to walk to harness the power of AI for efficiency without falling foul of the new update. As always, high quality, helpful content with a unique perspective aimed at informing will do well. How else will Google look to combat increasing pressure on its major revenue stream as the home of search?

"Has Google gone downhill?" A question floating around as users notice more ads and less helpful content in their searches. This isn't just looking back with rose-colored glasses; recent studies confirm Google's battle with spammy sites in top results. Even though Google still beats Bing and DuckDuckGo, its dominance in the search world means its flaws stand out more. And now, with AI innovators like OpenAI and Perplexity AI stepping up, Google faces real competition. Cory Doctorow introduces "enshittification" to describe when platforms prioritize profits over people, leading to a sea of spam and ads. It's a wake-up call for Google to refocus on what made it a household name: delivering genuine, useful search results. As we peer into the digital horizon, the question is: Will Google adapt and thrive, or will the next generation of search engines lead the way? What's your take on the search engine saga? Are we ready for a change? #FutureOfSearch #Google #AIChallenge #DigitalEvolution

Google has rolled out a multitude of modifications this year, from new spam policies to core updates to AI enhancements. Whilst search results are often impacted negatively after one of these updates, it’s important to know that this is not a punishment dolled out by google to site owners. Each change is a realignment to Google’s goal - to deliver the best content for user intent. Here are the main objectives of Google’s updates from 2024 so you can understand how to work with Google’s algorithm and not against it to maintain a well performing website in 2025. To read the full breakdown of Google Algorithm updates from 2024, read the full article here >> https://lnkd.in/evbrmPnV #googleupdate #googlealgorithm

Google's countermove: tackling AI-Generated spam! 🛡 Google is upping its game against AI-driven spam, introducing key changes to slash the presence of misleading content by 40%. This move specifically targets bad actors flooding the web with deceptive AI-crafted material, aiming to enhance the quality of search results. Google's aggressive approach takes a direct hit at domain squatting, where recognized sites are exploited to manipulate search engine rankings with AI-generated content, amplifying the problem. Not stopping there, Google also tackles reputation abuse, where reputable sites publish low-quality sponsored content. This marks a significant push by Google to combat subpar content, offering a 60-day notice for sites to align before action is taken. As Google intensifies its commitment against AI-generated spam, industry experts cautiously anticipate a positive shift in the efficacy of search results. The digital landscape awaits a potential transformation! 🚀 #AI #Spam #WeAreEtiqers

Search summaries will reduce traffic to the Websites that are the foundation of the @Google Search product, decreasing their revenue, making it less viable to run them, thereby diminishing the content Google Search can index eventually. Ultimately, this will weaken Google's Search product while it is unclear if a Gemini chatbot can replace lost revenue. What is remarkable is that Google feels compelled to cannibalize its own product (A for courage) - but @Microsoft's @bing and @X' @grok search summaries show where things are going. @sundarpichai -- Google to Roll Out AI Search Summaries to Billions by Year-End https://lnkd.in/gkHTYbn6 via @WSJ

Search summaries will reduce traffic to the Websites that are the foundation of the @Google Search product, decreasing their revenue, making it less viable to run them, thereby diminishing the content Google Search can index eventually. Ultimately, this will weaken Google's Search product while it is unclear if a Gemini chatbot can replace lost revenue. What is remarkable is that Google feels compelled to cannibalize its own product (A for courage) - but @Microsoft's @bing and @X' @grok search summaries show where things are going. @sundarpichai -- Google to Roll Out AI Search Summaries to Billions by Year-End https://lnkd.in/gDtuGx4u via @WSJ

The future of search is here, and Google's pioneering initiatives are leading the way. Google's 2024 strategic updates aim to eliminate irrelevant content and improve the user search experience. With a 40% reduction in low-quality content and integration of helpful content, Google is revolutionizing the digital information ecosystem. But with these updates also come challenges. The multi-faceted approach may cause fluctuations in rankings and stricter policies are in place to combat spam. How will these updates impact the search engine domain? Share your thoughts below. --- Hi, 👋🏼 my name is Doug, I love AI, and I post content to keep you up to date with the latest AI news. Follow and ♻️ repost to share the information! #googleupdates #searchquality #spamcontrol

Embedding Gemini AI directly into all Google products, including Gmail, Slides, Docs, Google Photos, and especially Google Search, is an extremely bold, risky, and dangerous move by Google. Some search results are simply incorrect or hallucinated by Gemini. In fact, certain searches are even faster when using the old method (for example, try searching for time zones). As Gemini becomes more human-like, it will directly impact billions of users who rely on Google every day and often blindly trust its results. This phenomenon is known as anthropomorphic trust. From a business perspective, this change will affect millions of online businesses whose primary funnel will be altered by the shift to a diffusion model optimized crawling strategy. What will happen to Google itself? 80% of Google's revenue comes from Search-based ads. Will people be liking LLM-populated search results that are gently infused with ads? What about blogs? Will we now be populating content directly into an LLM instead of the Google web crawler? #gemini

Google is cracking down on individuals who extensively manipulated Search Engine Results Pages (SERPs) with excessive AI-generated content, aiming to reduce such content by up to 40% on SERPs. While AI can be a valuable tool for support, it lacks the autonomy to function independently, necessitating cross-checking and human input, at least in its current stage. It's crucial for users to navigate these advancements responsibly. May we be saved from the crossfire. via Search Engine Land #googleupdates #serp #searchengineoptimization

The Google leak feels like the bookend to the AI Overview release. Everybody going from dunking on poor search results (rightfully so) to being able to flag things that Google has misrepresented in the past. And the crazy thing? Really doesn’t change the best approach. Know your customers. Create ‘better’ content. Distribute, distribute, distribute. Review, rinse, and repeat. Still not easy, still not a guarantee to increase organic performance, but it’s the best way to do right for your customers. Both overviews and this leak are incredibly interesting and should be reviewed and scrutinized. But there’s no silver bullet that will dramatically influence this core strategy.