Ciprian (Chip) Rarau’s Post

Key Points A recent survey suggests a growing number of users are relying on ChatGPT for their queries. Google still dominates searches, but it could be more difficult to stay on top than it has been. The majority of Alphabet's revenue comes from Google Search ads -- a potential vulnerability. Monster Growth Potential: 10 stocks we like better than Alphabet https://lnkd.in/g9rgjr3e

While Google's desktop share dipped slightly, its mobile share grew, leading to an overall increase from 90.85% to 91.1% globally. Bing also saw a minor increase, reaching 3.7% globally, while the market share of other search engines dipped. The report highlights the minimal impact of AI-based search engines on Google's dominance. "Emerging AI based search engine traffic still less that 0.3% of Google traffic," Bank of America states. BofA clarifies this includes ChatGPT, whose traffic reportedly declined 12% month-over-month to 98 million visits.

After sharing "Why Clients LOATHE Your Google Ads Services" with Trenton M., He asked a great question! T: "Just out of curiosity what would you prefer to change about google ads if you could?" S: "Oh man, that's a good question. It's a really fantastic software that's hard to beat. There is a lack of tranparency that is a terrible flaw though. One of the reasons we sell so many audits, is because Google is really good at sneaking in wasted ad spend. They make more money through deceit, and that's a terrible way to make more money. It is disrespectful to their user base and damages Google's reputation. Bing is grabbing more market share because of ChatGPT integration and Microsoft certainly has what you might call a more 'trustworthy' reputation. So they better watch out. Bing Ads are great too!" Proceed & Succeed, Samuel Watt Want more punchy content like this? Sign up to my newsletter => I'll put the signup link in the comments 👇 As a bonus, you'll recieve a complimentary PDF containing Techniques To Amplify Your Google Ads Results.

Google's worst nightmare just became reality. 🎭 Search as we know it is dying, and OpenAI just hammered another nail in the coffin. Here's what they've done: ChatGPT now offers: - Instant web search capabilities - Real-time data integration - Direct publisher partnerships - Chrome extension to replace Google But here's the real kicker that nobody's talking about: OpenAI has created a prisoner's dilemma for publishers. Either make your content available to ChatGPT, or watch your traffic disappear as users shift away from traditional search engines. This isn't just about better search - it's about fundamentally changing how we interact with information online. Google's model of "here's 10 blue links" suddenly looks prehistoric compared to getting instant, synthesized answers. The implications for professionals are massive: - No more endless tab management - Instant access to verified information - Streamlined research process - Integrated real-time data Google has had 25 years to innovate search. They chose to optimize for ad revenue instead. Now they're facing a competitor that's optimizing for user experience.

One of my clients messaged me today. He sounded like the world was ending... What was it all about? He found out online that Google started rolling out their new AI-powered search. I won't lie - for a second I think I felt the same existential dread as him. It's all over! Well, actually it isn't. Google's new thing called "SGE" (search generative experience) works like ChatGPT. You ask a question and it pulls an answer from the web. The good thing about it? It references where the data came from. You will find clear links to its sources below its answers. Google execs claim that because of this sites will not lose traffic. We'll see about that... Follow me for more on Google's SGE. P.S. Looking to outrank your competitors on Google? Feel free to book a 1:1 on my profile.

Did you know when you search the internet via ChatGPT, it’s actually using Bing not Google? Yup! The integration of Bing into ChatGPT’s search feature is a clever and strategic move by Microsoft. In a world where “Googling” has become synonymous with web searching, this partnership brings Bing back into the conversation in a powerful way—and could even lead to a future where Bing dominates search volumes through ChatGPT. I wouldn’t be surprised to see advertising features incorporated into ChatGPT’s search, creating a new channel for targeted ads. Globally, ChatGPT saw explosive growth, reaching 100 million users within months. This integration has undoubtedly boosted Bing’s daily search volumes, potentially positioning it as a more competitive player in search. The question is - will your website come up on search results within ChatGPT? SEO has changed…interesting times…

For all the avid internet users out there, Google has long been our go-to. Need directions? Ask google. Need to know what happened where? Ask google. Trying to figure out the latest trends here and there? You got it, ask Google...But now, OpenAi does it again with the ChatGPT search feature; real-time search capabilities, and with summaries too...talk about giving Google a challenge. It’s an AI-powered assistant giving Google a run for its money...but will it be enough to topple the internet giant? https://lnkd.in/eFDfivxF

With ChatGPT’s web search launch, there’s been a lot of talk about Google’s impending “death.” However, I don’t believe Google is disappearing anytime soon – if ever. When searching for information, we use a variety of channels and services. Buying processes are proven to be long, and few people make decisions on the spot. In B2C, the buying process averages around 20–45 days, while in B2B it can extend to 6–12 months. This extended decision-making period means customers engage with multiple channels along the way before making a final decision. It’s clear that the search landscape is constantly evolving. The way we “google” has already changed over time, and new technologies continue to emerge. Still, Google is likely to remain a key player throughout the customer journey. Am I being too optimistic, or do you agree? #marketing #SEO #AI

I am making two presentations next week to 3 Enrollment Marketing, Inc. partners. One is on AI and Higher Ed. The other is why you should update your digital presence and not redo the .edu. I had them done a week ago. Then on Thursday afternoon Pacific, Google changed most of the rules of search and AI. I learned about it on Friday. Last year ChatGPT came out and began to change everything. It looked like Google was being passed. So last week, at Google IO, they launched and announced about 4 million new things. It's okay. I can adjust. Most people who searched for an institution were not clicking on the .edu. According to numbers that Google reported, about 20% of the people who did a search for an institution by name clicked on the .edu. 8 out of 10 didn't. Starting next week, the number will go down from 2 out of 10 to 0 out of 10 because apparently, the blue links are going away. The knowledge panel will transform into an AI landing page of information. I suspect we'll see the end of "People Also Ask" – since the query will be "ask a follow-up like..." Google has been broken for a while. In April, it saw the smallest share number for 20 years and Bing saw the biggest ever. More young people are searching on social platforms. So Google is adjusting. So am I.

What if your favorite search engine’s leads dropped by 25%, 50%, 75%? This post will get you thinking… Times are changing and companies must adapt or be left behind. Putting too much weight in search engines and not enough value into your Brand equity leaves you in a precarious position. Focus on building your brand. When someone searches for a service you offer, your going up against every other company that does the same service in your area for those leads. If someone searches for your company by name it’s your lead to lose. There are lots of ways you can build your brand equity but whatever you do… Be memorable, get seen, stay green. #branddevelopment #branding #seo #gpt #ai #homeservices #CTV #brandawareness #creativemarketing #localmarketing