Alan Rowe’s Post

Every week, I share recent news about SEO and AI. This week’s top story is the release of ChatGPT Search from OpenAI, announced on Halloween 👻 Not long ago, OpenAI had announced that SearchGPT would be launched as part of ChatGPT before the end of the year—and it looks like the time is now. The “Google killer” offers real-time data on news, sports, and more in a conversational format, but is only available to Plus and Team users right now. Besides that, here’s what else has been going on in the world of SEO and AI: 😯 Google hinted at another algorithm update coming soon at a recent Web Creator Summit. It also advised creators to diversify traffic sources beyond search. 📉 Google now lowers rankings for content that’s different from the rest of your site. Recent casualties include medical content published by Forbes Advisor and product reviews from CNN Underscored. 💸 And finally, with a 12.3% YOY growth in search revenue, Alphabet shows an optimistic outlook for Google Search. We’ll see if this holds true once ChatGPT Search becomes more widely available. Find out more about each story in daydream’s latest newsletter here: https://lnkd.in/gEatsZwC

🚨 Hold up – ChatGPT can search the web now?! 🚨 OpenAI’s just announced that some lucky ChatGPT users get to try out its new web search feature. This could be a big move toward giving Google some real competition – less clutter, no ads, and the info you need without a hundred pop-ups. Nice, right? 🙌 But let’s be real – marketers have one burning question: When can we start running ads on ChatGPT?! With ChatGPT search rolling out, it’s only a matter of time before ad opportunities are too good to ignore. Imagine reaching users right where they’re searching, without the usual distractions and crowded space. SearchGPT might not be ready for ads yet, but we’re watching closely. Because when that door opens, you know we’re diving in. #Marketing #ChatGPTSearch #PPC https://lnkd.in/gaSPafai

Deep dive: ChatGPT Search vs Google vs Bing. How each platform handles queries across local, YMYL, and ecommerce searches - with surprising results about source diversity and time sensitivity 

Google parent Alphabet $GOOGL turns lower as ChatGPT adds search function https://loom.ly/PWbr9d0

Here is a well-rated Chrome browser extension that integrates ChatGPT alongside all of your search engine results, very handy: https://lnkd.in/gWpA4vJ5

Deep dive: ChatGPT Search vs Google vs Bing. How each platform handles queries across local, YMYL, and ecommerce searches - with surprising results about source diversity and time sensitivity 

ChatGPT Search, an evolution of the SearchGPT prototype it unveiled this summer, launched today. Built into OpenAI’s ChatGPT platform, ChatGPT Search says it's designed to give “timely answers” to questions. OpenAI says it is drawing from a range of online sources to serve information to the searcher, using the full search conversation to provide more intelligent responses. How this plays out for advertisers has yet to be fully seen. #chatgptsearch #digitalmarketingnews #openaisearch #openai #vujadedigital

To compare the search results in ChatGPT to Bing and Google, Dan looked at a number of queries to understand the possibility and limitations of SearchGPT

Will it just be a fad or will it eat into Google's search dominance? Rather than launching as a separate product, web search will be integrated into ChatGPT’s existing interface. The feature determines when to tap into web results based on queries, though users can also manually trigger web searches. https://lnkd.in/g2wt_VfS #GenerativeAI #GenerativeAISearch #GenerativeSearch #ChatGPT

Google is dying, Facebook is dying. Chat GPT is taking over! In the 2020s, do platforms ever get replaced? This is a really interesting article from Neil Patel highlighting the different use cases for different platforms. For example, we're constantly told Facebook is dying when Facebook is growing year on year. So is Chat GPT going to overtake Google? The simple answer is probably not. Google is still growing more quickly than Chat GPT and Gemini hasn't even gotten off the ground yet. Marketers need to understand that different platforms are used for different things. Read more here: https://lnkd.in/eRrP3KBG