Sinan Wannous’ Post

Rumours of ChatGPT releasing a search engine are hotting up https://lnkd.in/e9hDyB6S I don't know about you but I am using ChatGPT to get answers these days rather than searching the web. The question is though, how will it search the web for you? It can't exactly scrape Google or Bing, so does that mean they are building their own database from the ground up? That would be a mammoth undertaking. However if I was Google, I would be worried. As marketers, this could be something very important in the future, and that is to say nothing of Google's own Search Generative Experience already launched in some parts of the world. More changes abound!

Deep dive: ChatGPT Search vs Google vs Bing. How each platform handles queries across local, YMYL, and ecommerce searches - with surprising results about source diversity and time sensitivity 

While Google's desktop share dipped slightly, its mobile share grew, leading to an overall increase from 90.85% to 91.1% globally. Bing also saw a minor increase, reaching 3.7% globally, while the market share of other search engines dipped. The report highlights the minimal impact of AI-based search engines on Google's dominance. "Emerging AI based search engine traffic still less that 0.3% of Google traffic," Bank of America states. BofA clarifies this includes ChatGPT, whose traffic reportedly declined 12% month-over-month to 98 million visits.

Deep dive: ChatGPT Search vs Google vs Bing. How each platform handles queries across local, YMYL, and ecommerce searches - with surprising results about source diversity and time sensitivity 

For all the avid internet users out there, Google has long been our go-to. Need directions? Ask google. Need to know what happened where? Ask google. Trying to figure out the latest trends here and there? You got it, ask Google...But now, OpenAi does it again with the ChatGPT search feature; real-time search capabilities, and with summaries too...talk about giving Google a challenge. It’s an AI-powered assistant giving Google a run for its money...but will it be enough to topple the internet giant? https://lnkd.in/eFDfivxF

To compare the search results in ChatGPT to Bing and Google, Dan looked at a number of queries to understand the possibility and limitations of SearchGPT.

Big news 🚨 SearchGPT is coming. On Google you: 1.) Search for something 2.) Scroll through tons of links 3.) Maybe find an answer Now, you'll be able to use SearchGPT to: - Search information in real-time - Get relevant sources - Have back and forth conversation about your question This isn't too different from how I use ChatGPT today, but SearchGPT will be more focused on providing attribution to sourced information. These days, I'm not sure "sourced" makes me trust content any more than AI-based content. Do you know how many definitions there are of MQL? No one can agree. Some interesting stats: - ChatGPT gets around 10 million queries per day. - Google's gets around 8.5 billion queries per day. According to Search Engine Land, Google's search market share fell to 86.58%, down from 86.94% in March and 88.88% YoY; depending on what source you find, it's been heading down ever since August 2023.

Google's algorithm is currently dictating your online reputation. It is filtering through its database to curate information about you for people who are searching for your name, or the name of a business you are associated with. Google itself has pointed out to its users that the principle by which it organises and presents your information is "very important". It does this through its EAT algorithm, in which the acronym stands for Expertise, Authoritativeness and Trustworthiness. The search engine is using this tool to identify content it considers to be of high quality that is useful for the searcher. But what Google considers to be high quality information could be starkly different and inaccurate compared to how you view your own profile and legacy. For example, according to Google's own guidelines, it considers content that is updated regularly to be of sufficient quality for its consideration. Google also prefers negative content, which could be extremely misleading and completely go against the reputation you want to build or protect. Its justification for ranking negative content highly is that this sort of material about an individual will not have been mediated by a marketing or a PR agency, and is therefore more likely to be a very accurate reflection of who you are. This evolution in Google's search mechanisms is only the tip of the iceberg. In the future, your online reputation will be dictated by artificial intelligence and other more sophisticated algorithms. At Michael Macfarlane Associates, we know that Google is increasingly moving towards the world of ChatGPT, even though its current methodology of search has remained largely unchanged since Sergey Brin and Larry Page first invented Google. This is why we employ disruptive new strategies to build reputations that are resilient in the fast changing world of AI and algorithms. You can find out more about our strategies for UHNWIs here: https://mmassocs.com/ #reputationmanagement #riskmanagement #Googlealgorithm #artificialintelligence #searchengine #chatgpt

To compare the search results in ChatGPT to Bing and Google, Dan looked at a number of queries to understand the possibility and limitations of SearchGPT

I'm excited about SearchGPT! A major difference between it and a traditional search engine is that SearchGPT is conversational, which better mimics how people learn in real life. The linked article also calls out how Google's originally simple search site has become bloated. SearchGPT will be much like how Google used to look. https://lnkd.in/gQQb2ntz