Nick Martin’s Post

🔍 Why Employee Advocacy is 2025's Marketing Must-Have; By empowering employees to share insights and experiences, companies can amplify their reach (the network of all employees vs. your company page followers), boost credibility (people trust people), and connect more meaningfully with audiences. The most trusted voice for a brand comes from its people. 🌟

What content topics drive the most website traffic? 👀 After analyzing 11,107 employee LinkedIn posts from an enterprise organization in 2023... Company News was the topic that generated the most website traffic from employee LinkedIn posts, followed by Product-related content, and Industry News. Company Culture content was also heavily featured in the top 25 posts. To be specific: awards, corporate social responsibility, events, and job openings. If you're running an employee advocacy program, make sure your content isn't all marketing and sales! #LinkedInMarketing #EmployeeAdvocacy

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

What if the biggest opportunity to grow your brand is sitting in your team meetings? Employee advocacy is reshaping the way brands connect with their audience. By enabling your employees to share authentic, meaningful content, you can expand your social reach by up to 14x — and NO, that’s not a typo. This isn’t just about visibility; it’s about building trust and turning your team into ambassadors who people genuinely listen to. In a world where authenticity is currency, your employees’ voices might just be your greatest asset. Amplifying the voices that matter most. https://vist.ly/3mp5j4t

When it comes to employee advocates… Every company has these 5 types of employees: 1️⃣ Not engaged. They’re typically not looking for more involvement within the business, so they’re not likely to share company content when encouraged. 2️⃣ Curious, but not looking for more work. You have to accept that a good chunk of employees are busy, quite content, but not looking to go what they think is “the extra mile”. 3️⃣ Motivated to impress. These people might they see themselves as being at the start of their career ladder, or they’re new to the company. They want to be seen to be going the extra mile, and are usually willing to contribute. 4️⃣ Willing, but busy. They are willing to take part in an employee advocacy program, and they understand the value, but they feel too busy to contribute in a meaningful way. 5️⃣ Content creators. These are your highly engaged employees and the ones who wield the most influence on social media (because they’re already actively posting). Everyone influences someone, and ANYONE can make an impact, but knowing where to start with an employee advocacy program can be the difference between a non-starter and a successful launch. This is a brilliant write-up/visualization on how to do exactly that! Must-read for anyone in the employee advocacy space. #EmployeeAdvocacy #EmployeeInfluencers

What if the biggest opportunity to grow your brand is sitting in your team meetings? Employee advocacy is reshaping the way brands connect with their audience. By enabling your employees to share authentic, meaningful content, you can expand your social reach by up to 14x — and NO, that’s not a typo. This isn’t just about visibility; it’s about building trust and turning your team into ambassadors who people genuinely listen to. In a world where authenticity is currency, your employees’ voices might just be your greatest asset. Amplifying the voices that matter most. https://lnkd.in/d_Qn3UuN

Including the 'holy trinity' of content in your employee advocacy platform can benefit your employees. This includes: 🔸Personal branding: Employees can establish and create a recognizable personal brand to enhance their professional presence. 🔸Becoming industry experts: By sharing insightful and relevant content, employees can position themselves as credible figures. 🔸Emerging as thought leaders: consistently contributing valuable insights will enable employees to become influential. However, you might be wondering what the 'holy trinity' of content includes. Don't worry Bradley Keenan 🏂 has got you covered in this short video. Make sure you check out this video to understand the 3 types of content you need for employee advocacy success and how this will benefit each one of your employees. #EmployeeAdvocacy #Content #ContentTypes

Do your employee’s posts look more like Stormtrooper clones than unique Jedi? There is a key way you can ensure all posts look unique 🔑 A common misconception about employee advocacy is that all employees will share the same social media posts. When running an employee advocacy program, the role of the program manager is to provide people with pre-written captions to share. This is when you can ensure that there is dynamic content, providing multiple captions, images and titles. Unlike having a single caption, having dynamic content ensures every post stands out and doesn’t fall into the trap of looking like “spam posting.” Having dynamic content can transform your organization’s social media presence. Watch the full episode to learn more: https://lnkd.in/gHK2GsT5 #Content #EmployeeAdvocacy

What social media platform should you priortize when it comes to employee advocacy? It's LinkedIn! When running an employee advocacy program, it’s tempting to ask employees to post on their personal social media platforms, such as Instagram and TikTok. However, if you wouldn't want to share it on your personal networks, you can't expect your employees to. It’s also important to consider where your ideal customer profile will be based. The majority of B2B companies' target audience tends to spend most of their time on LinkedIn. Read the full article by EMARKETER to learn 4 reasons why LinkedIn should be prioritized. #LinkedIn #EmployeeAdvocacy #SocialMedia

The legal industry relies on personal connections and trust 🤝 Did you know employee advocacy can impact your firm's social media efforts? Employee advocacy can expand a firm's online presence more personally and effectively. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly touches on how it can do this, this includes: 🧑🏫 Educate and train your team - highlight the importance of social media in today's business landscape 💎 Ensure clarity on social media policies - clear guidelines on what is appropriate to share 📚 Provide a content library - make it easy for employees to find content they can share 📱 Leverage technology - using tools to allow employees to engage and share content with their networks easily Harnessing the power of employee advocacy in your social media strategy can help attract more clients and build a stronger brand. Read the full article to learn more about the best practices you can follow and the importance of utilising employee advocacy. #EmployeeAdvocacy #Employee #Advocate #Law #SocialMedia