Paige Andrews’ Post

The legal industry relies on personal connections and trust 🤝 Did you know employee advocacy can impact your firm's social media efforts? Employee advocacy can expand a firm's online presence more personally and effectively. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly touches on how it can do this, this includes: 🧑🏫 Educate and train your team - highlight the importance of social media in today's business landscape 💎 Ensure clarity on social media policies - clear guidelines on what is appropriate to share 📚 Provide a content library - make it easy for employees to find content they can share 📱 Leverage technology - using tools to allow employees to engage and share content with their networks easily Harnessing the power of employee advocacy in your social media strategy can help attract more clients and build a stronger brand. Read the full article to learn more about the best practices you can follow and the importance of utilising employee advocacy. #EmployeeAdvocacy #Employee #Advocate #Law #SocialMedia

The legal industry relies on personal connections and trust 🤝 Did you know employee advocacy can impact your firm's social media efforts? Employee advocacy can expand a firm's online presence more personally and effectively. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly touches on how it can do this, this includes: 🧑🏫 Educate and train your team - highlight the importance of social media in today's business landscape 💎 Ensure clarity on social media policies - clear guidelines on what is appropriate to share 📚 Provide a content library - make it easy for employees to find content they can share 📱 Leverage technology - using tools to allow employees to engage and share content with their networks easily Harnessing the power of employee advocacy in your social media strategy can help attract more clients and build a stronger brand. Read the full article to learn more about the best practices you can follow and the importance of utilising employee advocacy. #EmployeeAdvocacy #Employee #Advocate #Law #SocialMedia

The legal industry relies on personal connections and trust 🤝 Did you know employee advocacy can impact your firm's social media efforts? Employee advocacy can expand a firm's online presence more personally and effectively. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly touches on how it can do this, this includes: 🧑🏫 Educate and train your team - highlight the importance of social media in today's business landscape 💎 Ensure clarity on social media policies - clear guidelines on what is appropriate to share 📚 Provide a content library - make it easy for employees to find content they can share 📱 Leverage technology - using tools to allow employees to engage and share content with their networks easily Harnessing the power of employee advocacy in your social media strategy can help attract more clients and build a stronger brand. Read the full article to learn more about the best practices you can follow and the importance of utilising employee advocacy. #EmployeeAdvocacy #Employee #Advocate #Law #SocialMedia

Personal connections and trust are key in the law industry. Harnessing the power of employee advocacy can significantly impact your firm's social media efforts. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly explores how this strategy can enhance your online presence. This includes: - Educating and training your team on the importance of social media in today's business landscape. - Ensuring clarity on social media policies when it comes to sharing. - Providing a range of content to share that is easily accessible. - Leveraging technology tools to make it easier for employees. Integrating employee advocacy into your social media strategy will attract more clients and strengthen your brand. Read the full article for best practices and insights on maximizing employee advocacy. #EmployeeAdvocacy #Employee #Advocate #Law #SocialMedia

Personal connections and trust are key in the law industry. Harnessing the power of employee advocacy can significantly impact your firm's social media efforts. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly explores how this strategy can enhance your online presence. This includes: - Educating and training your team on the importance of social media in today's business landscape. - Ensuring clarity on social media policies when it comes to sharing. - Providing a range of content to share that is easily accessible. - Leveraging technology tools to make it easier for employees. Integrating employee advocacy into your social media strategy will attract more clients and strengthen your brand. Read the full article for best practices and insights on maximizing employee advocacy. #EmployeeAdvocacy #Employee #Advocate #Law #SocialMedia

Personal connections and trust are key in the law industry. Harnessing the power of employee advocacy can significantly impact your firm's social media efforts. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly explores how this strategy can enhance your online presence. This includes: - Educating and training your team on the importance of social media in today's business landscape. - Ensuring clarity on social media policies when it comes to sharing. - Providing a range of content to share that is easily accessible. - Leveraging technology tools to make it easier for employees. Integrating employee advocacy into your social media strategy will attract more clients and strengthen your brand. Read the full article for best practices and insights on maximizing employee advocacy. #EmployeeAdvocacy #Employee #Advocate #Law #SocialMedia

Personal connections and trust are key in the law industry. Harnessing the power of employee advocacy can significantly impact your firm's social media efforts. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterfly explores how this strategy can enhance your online presence. This includes: - Educating and training your team on the importance of social media in today's business landscape. - Ensuring clarity on social media policies when it comes to sharing. - Providing a range of content to share that is easily accessible. - Leveraging technology tools to make it easier for employees. Integrating employee advocacy into your social media strategy will attract more clients and strengthen your brand. Read the full article for best practices and insights on maximizing employee advocacy. #EmployeeAdvocacy #Employee #Advocate #Law #SocialMedia

Outdated social media policies… They're like kryptonite to an employee advocacy program. I'm old enough to remember the early days of social media. Specifically, what it meant for the corporate world. Companies were scrambling to enforce social media policies, as they didn’t want their employees to say the wrong thing, which could land everyone in hot water. The resulting social media policies were typically fear-led and took the approach of “if you post about the company on social media, you’re in big trouble” If you want your employees to start using social media in 2024, you have to communicate the change in attitude towards social media use from the company’s perspective. Otherwise, they’ll assume that the company’s stance is the same as it has always been, or what they THINK it has been. Don’t leave it for employees to assume the policy ❌ So, even if your current policy is up to scratch, make sure that you get it in front of your employees. Make it part of your onboarding process when you’re launching an employee advocacy program. Starting from scratch might feel like a daunting prospect, but the team has put together a guide, complete with a totally customizable social media policy template. #EmployeeAdvocacy

A quick win for your employee advocacy program… Try leveraging third-party content When managing an employee advocacy program, consider this golden rule: content shared by your advocates should be varied. So it’s important to have content from external sources. Why? Because it helps you to build trust and showcases expertise beyond just promoting your company. Sharing valuable information and industry insights positions your team as knowledgeable and credible. But that's not all! Having third-party content: 🟠 Saves your time: you don’t need to constantly create original content 🟠 Keeps employees engaged: consistent and fresh content is key #EmployeeAdvocacy #Content #ThirdPartyContent

Calling all employee advocates and program managers! 📣 The team is gearing up to create a benchmark report on employee advocacy. So, if you’re managing or participating in your organization’s employee advocacy program, we want to hear from you! Your insights will help us discover how companies across the globe are harnessing the power of employee voices. The survey takes just 7 minutes to complete, and as a thank-you, you’ll get early access to the report and a chance to submit a quote to be featured. #EmployeeAdvocacy #EmployeeInfluencers