Gennady Novik’s Post

What if the biggest opportunity to grow your brand is sitting in your team meetings? Employee advocacy is reshaping the way brands connect with their audience. By enabling your employees to share authentic, meaningful content, you can expand your social reach by up to 14x — and NO, that’s not a typo. This isn’t just about visibility; it’s about building trust and turning your team into ambassadors who people genuinely listen to. In a world where authenticity is currency, your employees’ voices might just be your greatest asset. Amplifying the voices that matter most. https://lnkd.in/d_Qn3UuN

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

If you could boost your social shares by 16,000%, would you?  If you answered yes, here's another social media no-brainer: Launch an employee advocacy program. By empowering your team to share content and become thought leaders, you can dramatically increase brand reach and awareness. Learn how to jumpstart your program today (and find out who earned that 16,000% boost!) with Sprout's guide to employee advocacy.

If you could boost your social shares by 16,000%, would you?  If you answered yes, here's another social media no-brainer: Launch an employee advocacy program. By empowering your team to share content and become thought leaders, you can dramatically increase brand reach and awareness. Learn how to jumpstart your program today (and find out who earned that 16,000% boost!) with Sprout's guide to employee advocacy.

If you could boost your social shares by 16,000%, would you?  If you answered yes, here's another social media no-brainer: Launch an employee advocacy program. By empowering your team to share content and become thought leaders, you can dramatically increase brand reach and awareness. Learn how to jumpstart your program today (and find out who earned that 16,000% boost!) with Sprout's guide to employee advocacy.

If you could boost your social shares by 16,000%, would you?  If you answered yes, here's another social media no-brainer: Launch an employee advocacy program. By empowering your team to share content and become thought leaders, you can dramatically increase brand reach and awareness. Learn how to jumpstart your program today (and find out who earned that 16,000% boost!) with Sprout's guide to employee advocacy.

Your employees are your strongest and most trusted brand advocates! That's why employee advocacy is every social media marketer's best friend 💖 On our recent panel, Jennifer Gutman delivered a power presentation explaining step by step how you can use employee advocacy for effective and impactful content distribution. To learn more about building an effective program, finding the right methods to incentivize and motivate your advocates, and how to measure success, watch the full session here: https://okt.to/jxgIpf #EmployeeAdvocacy #Content #SocialMediaMarketing

Harness the power of your team! Employee posts consistently outshine brand content—discover how embracing employee advocacy can amplify your brand visibility today! #EmployeeAdvocacy #BrandVisibility #TeamPower #SocialMediaMarketing #ContentStrategy #EngageYourTeam

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy