Georgie Clarke’s Post

Do your employee’s posts look more like Stormtrooper clones than unique Jedi? There is a key way you can ensure all posts look unique 🔑 A common misconception about employee advocacy is that all employees will share the same social media posts. When running an employee advocacy program, the role of the program manager is to provide people with pre-written captions to share. This is when you can ensure that there is dynamic content, providing multiple captions, images and titles. Unlike having a single caption, having dynamic content ensures every post stands out and doesn’t fall into the trap of looking like “spam posting.” Having dynamic content can transform your organization’s social media presence. Watch the full episode to learn more: https://lnkd.in/gEnNFG7M #Content #EmployeeAdvocacy

Do your employee’s posts look more like Stormtrooper clones than unique Jedi? There is a key way you can ensure all posts look unique 🔑 A common misconception about employee advocacy is that all employees will share the same social media posts. When running an employee advocacy program, the role of the program manager is to provide people with pre-written captions to share. This is when you can ensure that there is dynamic content, providing multiple captions, images and titles. Unlike having a single caption, having dynamic content ensures every post stands out and doesn’t fall into the trap of looking like “spam posting.” Having dynamic content can transform your organization’s social media presence. Watch the full episode to learn more: https://lnkd.in/e2VA7M6a #Content #EmployeeAdvocacy

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

Great ideas can come from anywhere… And your employee advocacy program is no exception! When launching an employee advocacy program, there’s no reason to be picky about who you invite. Yes, your marketing and sales teams can be a great place to start, but this is because they’re typically already more active on social media than others. If you’re overly selective, you’re not only limiting your program in terms of potential reach, but you’re also missing out on insight and valuable takes from the people closest to your customers/potential buyers. I love this quote from Bradley Keenan 🏂's Employee Advocacy: 101 Cheat Codes for exactly this reason! Advocates come in all shapes and sizes, and great content can come from anywhere 💪 #EmployeeAdvocacy #EmployerBranding

Great ideas can come from anywhere… And your employee advocacy program is no exception! When launching an employee advocacy program, there’s no reason to be picky about who you invite. Yes, your marketing and sales teams can be a great place to start, but this is because they’re typically already more active on social media than others. If you’re overly selective, you’re not only limiting your program in terms of potential reach, but you’re also missing out on insight and valuable takes from the people closest to your customers/potential buyers. I love this quote from Bradley Keenan 🏂's Employee Advocacy: 101 Cheat Codes for exactly this reason! Advocates come in all shapes and sizes, and great content can come from anywhere 💪 #EmployeeAdvocacy #EmployerBranding

We all want to see results fast (guilty ✋), but a successful employee advocacy strategy takes time! After you launch your strategy with a kickoff call and train your team, you need to maintain the program, keep up the momentum, and give your advocates valuable content to share. 💡 Tip – making it fun helps! But when you look back, you'll see the hard work paid off and the results are worth it because advocates who share write fun and engaging posts and get so much more engagement from their networks.🙌 #EmployeeAdvocacy #SocialMediaMarketing