Emily Neal 👩🏻‍💻’s Post

We analyzed 11,107 employee LinkedIn posts from an organization with nearly 2,000 active employee advocates 👀 The goal was to find out what content types and topics resonated the most with employees, which departments were most active, and the impact that their activity was having on social media and website traffic. The team put together a report presenting 10 data-backed findings, and the key takeaways for leveling up your advocacy program this year 📊 Some of the results may surprise you! For example, employee social media content is commonly viewed as a sales and marketing activity. After all, it benefits them directly to be active on LinkedIn! However, our findings revealed that a higher percentage of engineers were sharing content than marketers and salespeople 🤯 And HR was the second most engaged department in the organization. The key takeaway? Don’t limit your advocacy program to just those who will see immediate results from sharing content. Many employees across various business units, departments, and at different levels of seniority will be interested in getting involved. #EmployeeAdvocacy #EmployeeEngagement

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

PSA: The employee advocacy content that your social team creates should just be a part of the content mix that you post. Sprinkle in posts about your personal interests, thoughts on your industry, career aspirations, coworker shoutouts, articles you've found interesting, and anything else you feel would be a good fit.

The Hoffman Europe squad recently wrapped up a workshop geared towards igniting employee advocacy on LinkedIn. 🏢 But what exactly does this entail? It's all about unleashing the power of employees championing their company on their own social turf — think sharing content, sprinkling likes on updates, and even crafting bespoke posts that scream company story. ✍️ Our social media team dished out a smorgasbord of savvy tips, gold-standard practices, and jaw-dropping examples to fuel their journey towards this. 🗯️ #EmployeeAdvocacy #TheHoffmanAgency #LinkedIn

When it comes to employee advocates… Every company has these 5 types of employees: 1️⃣ Not engaged. They’re typically not looking for more involvement within the business, so they’re not likely to share company content when encouraged. 2️⃣ Curious, but not looking for more work. You have to accept that a good chunk of employees are busy, quite content, but not looking to go what they think is “the extra mile”. 3️⃣ Motivated to impress. These people might they see themselves as being at the start of their career ladder, or they’re new to the company. They want to be seen to be going the extra mile, and are usually willing to contribute. 4️⃣ Willing, but busy. They are willing to take part in an employee advocacy program, and they understand the value, but they feel too busy to contribute in a meaningful way. 5️⃣ Content creators. These are your highly engaged employees and the ones who wield the most influence on social media (because they’re already actively posting). Everyone influences someone, and ANYONE can make an impact, but knowing where to start with an employee advocacy program can be the difference between a non-starter and a successful launch. This is a brilliant write-up/visualization on how to do exactly that! Must-read for anyone in the employee advocacy space. #EmployeeAdvocacy #EmployeeInfluencers

LinkedIn just made a big shift that could impact your employee advocacy strategy. They’re removing both the My Company Tab and the Employee Advocacy Tab. This move is set to change how businesses leverage employee networks for growth. But don't worry Michelle J Raymond has got you covered with alternatives and workarounds to keep your advocacy efforts strong. 💪 If you rely on LinkedIn for business, it’s time to adapt. Here’s what you need to know about the change and how to stay ahead of the curve. More details are found in the comments. #LinkedIn #EmployeeAdvocacy #LinkedInForBusiness

The DSMN8 team analyzed 11,107 LinkedIn posts from a company boasting 2,000 active employee advocates. The mission? Uncover the content types, topics, and departmental trends that truly resonate, along with the real impact on social media and website traffic. The result? A report featuring 10 data-backed discoveries and actionable insights to level up your advocacy program this year. Prepare to be surprised… While employee social media activity typically aligns with sales and marketing, the findings flipped the script. Engineers outpaced marketers and salespeople in content sharing! 🤯 And guess who ranked second in engagement? HR! The big takeaway? Expand your advocacy horizons 🌅 Involve employees from all departments and levels, not just those directly linked to sales and marketing. There's untapped potential all across your organization. #EmployeeAdvocacy #SocialMediaStrategy

Think beyond the traditional boundaries of employee advocacy 💡 Intriguing insights from analyzing over 11,000 LinkedIn posts by 2,000 employee advocates shine a spotlight on the pivotal role of one key player: your CEO. This organization's CEO rivaled the company page in engagement—despite having just 1.98% of the follower count. I’m talking about 5,000 followers versus a staggering 300,000+ followers, generating the same level of reactions and comments on every post. The takeaway? Senior leadership involvement leads to monumental results. Wait, there’s more… A closer look at the data uncovered a remarkable trend: Engineers were most eager to showcase their expertise on LinkedIn, closely followed by the HR department. Both groups were more engaged and keen to share content than those who typically use social media day-to-day: sales and marketing. When planning your advocacy strategy, remember: Senior leadership matters, and it's essential to look beyond sales and marketing for potential advocates. Highly recommend checking out the report for more insights, including the content types employees are most interested in sharing. #SocialMediaInsights #EmployeeInfluencers

Including the 'holy trinity' of content in your employee advocacy platform can benefit your employees. This includes: 🔸Personal branding: Employees can establish and create a recognizable personal brand to enhance their professional presence. 🔸Becoming industry experts: By sharing insightful and relevant content, employees can position themselves as credible figures. 🔸Emerging as thought leaders: consistently contributing valuable insights will enable employees to become influential. However, you might be wondering what the 'holy trinity' of content includes. Don't worry Bradley Keenan 🏂 has got you covered in this short video. Make sure you check out this video to understand the 3 types of content you need for employee advocacy success and how this will benefit each one of your employees. #EmployeeAdvocacy #Content #ContentTypes

Join LinkedIn Groups: Participate in industry-specific LinkedIn groups. Engage in discussions, share valuable insights, and establish yourself as a thought leader within these communities. Groups are a great way to network and find potential clients or partners. Encourage employee advocacy: Encourage your employees to share and engage with your company’s content. Employee advocacy can significantly amplify your reach and credibility, as their networks may include potential clients and partners. Stay tuned for more LinkedIn marketing tips! #LinkedInMarketing #ProfessionalNetworking #EmployeeAdvocacy #BusinessGrowth