B2B GROWTH CO - Get Your Business Active on LinkedIn™️ for Growth

Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you.  Join Michelle J Raymond and Justin Moore, founder of Creator Wizard, as they explore how brand partnerships can transform your strategy in 2025. Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41 Pitching to Brands 16:09 Live Case Study: Dreamdata 22:35 Negotiation and Campaign Goals 28:29 Sponsor Magnet Book Launch   The link to the episode is in the comments 👇 #LinkedIn #BrandPartnerships #UGC Social Media for B2B Growth Podcast

Why does so much B2B content feel average? Chasing "business as usual" = stuck in a creative rut. 🤔 Copying competitors? That’s how you end up blending into a sea of sameness. Ann Handley said it best: “Stand out, don’t blend in. Your audience isn’t looking for another recycled idea. They’re craving something that resonates.” Here’s where to start in 2025: 1️⃣ Audit your content: Is it authentically you, or are you just keeping up with the pack? 2️⃣ Know your audience deeply: Get past the surface. What truly drives their decisions? 3️⃣ Experiment: Small risks can deliver big rewards. 2025 is the year of Differentiation. What’s your biggest challenge in creating spectacular content? See the link to the full article. 👇 #LinkedIn #ContentMarketing #B2BMarketing Michelle J Raymond

If you wouldn’t stop scrolling for your own content, why would your audience? Michelle J Raymond and Chris Do break this down perfectly: too many marketers focus on ticking boxes and pushing corporate branding over creating content that actually serves their audience. Here’s the real question to ask: ❓ Does this content genuinely help my ideal customer? ❓ Would I stop scrolling for it? When you shift your mindset to focus on them instead of you, everything changes. Because here’s the truth: no one cares about your brand unless it speaks directly to their needs. Want more actionable tips? Check out the podcast.  The details in the comments👇 #LinkedIn #LinkedInForBusiness #Branding

In 2025, standing out won’t just be a 'nice to have' but non-negotiable. Too much B2B content feels “just okay” (or as some say, “B2Boring”). The brands that win on LinkedIn will be the ones creating bold, emotional content that truly resonates. So, how are you planning to ditch the ordinary and make your mark next year? See more details. 👇 #LinkedIn #ContentMarketing #B2BMarketing Michelle J Raymond

Is not being "salesy" holding back your B2B marketing results on LinkedIn? Michelle J Raymond shares 3 lessons from social selling, to improve results. Lesson #2: Think conversations, not just leads. Instead of lead-gen content, focus on posts that: ✅ Spark industry conversations. ✅ Build trust and engagement. ✅ Position you as a leader. When you focus on starting conversations, the leads naturally follow. What’s the best conversation your content has sparked lately? 👇 The full Social Media for B2B Growth Podcast episode link is in the comments. #LinkedIn #SocialSelling #B2BMarketing

Friday's Tim Tam Tip - what should you do on LinkedIn over the holidays? I made a list to answer this question. Did I miss anything? #TimTamTip

Not sure how to get the most out of your LinkedIn Company Page? Business Gold - The Only Company Pages Book second edition has everything you need to get you started on the right track.  The book not only explains how to set up your Page for success but also discusses what strategies you can try, given that Company Page posts aren't showing in the feed as much.  Available on Amazon with Kindle or paperback versions.  Did you know you can work with the author and Company Pages expert Michelle J Raymond? Michelle offers 1:1 Company Page Audit and Strategy sessions for B2B businesses wanting more from their page performance.  Check out b2bgrowthco.com for more details.  #companypage #companypages

Is Being Busy on LinkedIn Sabotaging Your Success?   Not all activity on LinkedIn is productive. If you’re focusing on the wrong things, you’re wasting time (and missing leads)! Common Mistakes: ❌ Focusing on quantity over quality: prioritise meaningful interactions ❌ Sending generic messages:  personalise, personalise, personalise! ❌ Ignoring direct messages: engage in conversations, don’t ghost your prospects! It’s time to optimise your efforts and bring the right leads to your door. Curious to know what else might be holding you back?  More details in the comments 👇 #LinkedIn #LinkedInMarketing #LeadGeneration Michelle J Raymond

Michelle J Raymond shares the latest in LinkedIn's new features, including significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts. Key moments in this episode: 00:00 Introduction 01:41 New LinkedIn Features Overview 04:08 Changes to LinkedIn Audio Events 07:49 LinkedIn Accelerate: AI-Powered Ad Campaigns 09:13 Rotating Banners for Premium Accounts 13:06 Boosting Personal Posts on LinkedIn 15:16 Wrap up The link to the episode is in the comments 👇 #LinkedIn #LinkedInNewFeatures #B2BMarketing Social Media for B2B Growth Podcast

Brand Partnerships - as they become more popular on LinkedIn, let's learn from the Creator Wizard Justin Moore, exactly how brand partnerships can transform your strategy in 2025. Discover practical tips for finding the right partners, structuring deals, and making partnerships an authentic part of your LinkedIn growth. We'll explore from both sides - the brand and the creator, so be sure to click attend to join live or to watch the replay. #BrandPartnerships