Omni Mate’s Post

The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared Michelle J Raymond goes through the changes and alternatives for your business.  Key moments in this episode: 00:00 LinkedIn Announcement 03:20 The My Company and Employee Advocacy Tabs on LinkedIn 04:49 The Impact of Removing These Features 06:18 Exploring Alternatives for Employee Advocacy 08:27 Cost-Effective Solutions for Small Businesses 09:47 Planning for LinkedIn Success in 2025 The link to the episode is in the comments 👇 #LinkedIn #EmployeeAdvocacy #LinkedInForBusiness

Employee advocacy is more than just a buzzword—it's a powerful tool for building trust and connections with customers, prospects, and job candidates. Michelle J Raymond and Andrew Seel discuss how empowering employees to share their experiences and insights on social media can help businesses create a truly connected organisation. How is your organisation leveraging employee advocacy? The full episode is available here - https://lnkd.in/g-daXYqW #employeeadvocacy #linkedin #b2bgrowth

Employee advocacy isn’t just for sharing company content and news. Encourage your team to create original thought leadership to demonstrate their experience, and share key info about your upcoming events. Employees can have a huge impact on event attendance, simply by sharing with their networks on LinkedIn. People trust people, and are much more likely to attend an event, whether in-person or digital, if recommended by someone in their network. Plus, content by individuals outperforms content by company channels! For some employee event content inspiration, I’ll share a blog post I put together with some great examples from top brands. #EventsMarketing #SocialMediaMarketing

“What’s in it for me?” I’ve never heard someone say these words exactly... But you have to assume people are going to be wondering! If/when you’re launching an employee advocacy program, don’t let the company benefits make up the bulk of your awareness comms. E.g. “Your participation will help us amplify [insert company name]’s message” This might work when onboarding your marketing team, but if you’re looking to appeal to other departments, you have to tailor your communications to tell these people how participating will help them achieve their OWN objectives. For example, when onboarding salespeople, you’ll want to emphasize the social selling benefits, and how being active on social media will keep them front of mind among potential buyers. I’ll leave it to Bradley to go into the details, as he highlights how advocacy can help you achieve your personal objectives (no matter your department), and how it can elevate your personal brand, both externally AND internally. #EmployeeAdvocacy #DigitalMarketing

🌟 Tip of the Day: Invest in Employee Advocacy! 👩💼👨💼✨ Today, empower your team to become advocates for your brand. Encourage them to share company updates, industry insights, and relevant content on their personal social media profiles. Employee advocacy not only amplifies your brand's reach but also humanizes your company and builds trust with your audience. Your employees are your best ambassadors—leverage their influence to strengthen your brand presence! 🚀👥 #EmployeeAdvocacy #TipOfTheDay #TCHEInsights

Leverage Employee Networks for Greater Reach Your employees are your greatest asset—especially when it comes to networking. EasyLink’s Employee Advocacy Programme helps you leverage their networks to magnify your brand presence and enhance your reputation. When your team shares your vision, your reach multiplies. #easylinksa #employees #reach #networks #linkedinmarketing #onlinepresence

“What’s in it for me?” I’ve never heard someone say these words exactly... But you have to assume people are going to be wondering! If/when you’re launching an employee advocacy program, don’t let the company benefits make up the bulk of your awareness comms. E.g. “Your participation will help us amplify [insert company name]’s message” This might work when onboarding your marketing team, but if you’re looking to appeal to other departments, you have to tailor your communications to tell these people how participating will help them achieve their OWN objectives. For example, when onboarding salespeople, you’ll want to emphasize the social selling benefits, and how being active on social media will keep them front of mind among potential buyers. I’ll leave it to Bradley to go into the details, as he highlights how advocacy can help you achieve your personal objectives (no matter your department), and how it can elevate your personal brand, both externally AND internally. #EmployeeAdvocacy #DigitalMarketing

Employee advocacy isn’t just for sharing company content and news. Encourage your team to create original thought leadership to demonstrate their experience, and share key info about your upcoming events. Employees can have a huge impact on event attendance, simply by sharing with their networks on LinkedIn. People trust people, and are much more likely to attend an event, whether in-person or digital, if recommended by someone in their network. Plus, content by individuals outperforms content by brand channels! For some employee event content inspiration, I’ll share an article in the comments with some great examples. #EventsMarketing #SocialMediaMarketing

Employee advocacy isn’t just for sharing company content and news. Encourage your team to create original thought leadership to demonstrate their experience, and share key info about your upcoming events. Employees can have a huge impact on event attendance, simply by sharing with their networks on LinkedIn. People trust people, and are much more likely to attend an event, whether in-person or digital, if recommended by someone in their network. Plus, content by individuals outperforms content by brand channels! For some employee event content inspiration, I’ll share an article in the comments with some great examples. #EventsMarketing #SocialMediaMarketing

“What’s in it for me?” I’ve never heard someone say these words exactly... But you have to assume people are going to be wondering! If/when you’re launching an employee advocacy program, don’t let the company benefits make up the bulk of your awareness comms. E.g. “Your participation will help us amplify [insert company name]’s message” This might work when onboarding your marketing team, but if you’re looking to appeal to other departments, you have to tailor your communications to tell these people how participating will help them achieve their OWN objectives. For example, when onboarding salespeople, you’ll want to emphasize the social selling benefits, and how being active on social media will keep them front of mind among potential buyers. I’ll leave it to Bradley to go into the details, as he highlights how advocacy can help you achieve your personal objectives (no matter your department), and how it can elevate your personal brand, both externally AND internally. #EmployeeAdvocacy #DigitalMarketing