The Hoffman Europe squad recently wrapped up a workshop geared towards igniting employee advocacy on LinkedIn. 🏢 But what exactly does this entail? It's all about unleashing the power of employees championing their company on their own social turf — think sharing content, sprinkling likes on updates, and even crafting bespoke posts that scream company story. ✍️ Our social media team dished out a smorgasbord of savvy tips, gold-standard practices, and jaw-dropping examples to fuel their journey towards this. 🗯️ #EmployeeAdvocacy #TheHoffmanAgency #LinkedIn
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Employee advocacy isn’t just for sharing company content and news. Encourage your team to create original thought leadership to demonstrate their experience, and share key info about your upcoming events. Employees can have a huge impact on event attendance, simply by sharing with their networks on LinkedIn. People trust people, and are much more likely to attend an event, whether in-person or digital, if recommended by someone in their network. Plus, content by individuals outperforms content by company channels! For some employee event content inspiration, I’ll share a blog post I put together with some great examples from top brands. #EventsMarketing #SocialMediaMarketing
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🌟 Tip of the Day: Invest in Employee Advocacy! 👩💼👨💼✨ Today, empower your team to become advocates for your brand. Encourage them to share company updates, industry insights, and relevant content on their personal social media profiles. Employee advocacy not only amplifies your brand's reach but also humanizes your company and builds trust with your audience. Your employees are your best ambassadors—leverage their influence to strengthen your brand presence! 🚀👥 #EmployeeAdvocacy #TipOfTheDay #TCHEInsights
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Employee advocacy isn’t just for sharing company content and news. Encourage your team to create original thought leadership to demonstrate their experience, and share key info about your upcoming events. Employees can have a huge impact on event attendance, simply by sharing with their networks on LinkedIn. People trust people, and are much more likely to attend an event, whether in-person or digital, if recommended by someone in their network. Plus, content by individuals outperforms content by brand channels! For some employee event content inspiration, I’ll share an article in the comments with some great examples. #EventsMarketing #SocialMediaMarketing
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Here we go! My boss, Garry Kousoulou F.B.D.O at Loving Social Media, is making me do this post 😄 Employee advocacy isn’t just a trend—it’s a powerful way to amplify our company’s voice and values. When employees share authentic insights and experiences, it builds trust and showcases our brand’s story from within. Proud to be part of a culture that encourages us to connect, engage, and grow together! Here are 5 elements needed for a successful Employee Advocacy Programme! 🙌 #EmployeeAdvocacy #CompanyCulture #Teamwork
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Employee advocacy isn’t just for sharing company content and news. Encourage your team to create original thought leadership to demonstrate their experience, and share key info about your upcoming events. Employees can have a huge impact on event attendance, simply by sharing with their networks on LinkedIn. People trust people, and are much more likely to attend an event, whether in-person or digital, if recommended by someone in their network. Plus, content by individuals outperforms content by brand channels! For some employee event content inspiration, I’ll share an article in the comments with some great examples. #EventsMarketing #SocialMediaMarketing
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Do you have Stormtroopers advocating for your organization? Are all employees’ posts looking like carbon copies of one another? Want to transform them into Jedi? No problem, Lewis Gray ⚡️ has got you covered👇 With dynamic content in your employee advocacy program, you can avoid all employee posts looking the same. Providing dynamic content gives employees a variety of captions and images to share on their social media accounts. Allowing employees to choose their preferred captions and pictures ensures that each post is unique. Watch the full episode as Lewis discusses the misconception that all employees will share the same thing and how you can avoid this: https://lnkd.in/gG9zHt99 #Content #Employees #DynamicContent #EmployeeAdvocacy
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The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared Michelle J Raymond goes through the changes and alternatives for your business. Key moments in this episode: 00:00 LinkedIn Announcement 03:20 The My Company and Employee Advocacy Tabs on LinkedIn 04:49 The Impact of Removing These Features 06:18 Exploring Alternatives for Employee Advocacy 08:27 Cost-Effective Solutions for Small Businesses 09:47 Planning for LinkedIn Success in 2025 The link to the episode is in the comments 👇 #LinkedIn #EmployeeAdvocacy #LinkedInForBusiness
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what i wish i knew day one as a first time founder the POWER of Employee Advocacy when your team members become your brand ambassadors, the impact can be profound employee advocacy amplifies our message, attracts like-minded talent, and strengthens our culture from the inside out i'd worked in large organizations where the 'structure' supported ideation and creativity but when you are a startup or a SMB, you don't have those benefits... it's all on you and how YOU as the leader set the tone #EmployeeAdvocacy #BrandAmbassadors"
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Something I’m seeing more and more of on LinkedIn: Employees sharing content about company events, from in-person conferences to webinars and live streams. It’s a great use case for employee advocacy, especially as organic reach for brands is decreasing. 72% of people trust content shared by people over brands, and your colleagues will be connected with the people you want to see at your events. So if you’re looking to drive event attendance and awareness, give it a go! This article shares some great examples for inspiration. #EmployeeAdvocacy #EventsMarketing
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Employee advocacy is more than just a buzzword—it's a powerful tool for building trust and connections with customers, prospects, and job candidates. Michelle J Raymond and Andrew Seel discuss how empowering employees to share their experiences and insights on social media can help businesses create a truly connected organisation. How is your organisation leveraging employee advocacy? The full episode is available here - https://lnkd.in/g-daXYqW #employeeadvocacy #linkedin #b2bgrowth
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