Melanie Salba’s Post

The only way employees can truly amplify a brand message is when they understand how it fits in with their personal brand. So before you spend money on expensive employee advocacy software, invest the time and effort into helping employees develop and understand their personal brand. Building this foundation will yield greater success with your employee advocacy efforts. As a bonus, pilot your program with an executive and let them lead by example. #employeeadvocacy #personalbranding

Gamifying employee advocacy programs can make all the difference in reaching marketing goals. Teams may lose momentum when it comes to consistently posting valuable content, and it's 100% up to marketing to keep the energy and enthusiasm going. This is where #gamification is key. 💡 Stats show that 90% of employees feel more motivated at work when their tasks are gamified. https://okt.to/6Bt2mF #EmployeeAdvocacy #B2BMarketing

Is leveraging your employees one of the most effective ways to promote your business on #SocialMedia? 🤔 We think so! The key to promoting your business effectively is to make it feel like you're not promoting at all, making it seem natural and effortless. Cue #EmployeeAdvocacy! 🙌 When your team shares behind-the-scenes content and authentic experiences, it doesn’t come off as a sales pitch. It’s genuine storytelling that resonates. But that's not the only reason to invest in employee advocacy! Check out our latest blog, which features a very insightful infographic that will give you all the reasons why employee advocacy is the way to go. 👇 https://bit.ly/3MsQi6Q

This statistic says it all 👇 💡 Gamifying your employee advocacy program won't only help you reach your marketing goals. It can also create a positive working environment for your colleagues, helping them feel socially connected at work. By running employee advocacy competitions, you can encourage your advocates to take part in sharing valuable content, AND foster a positive work culture full of happy employees! #EmployeeAdvocacy #Gamification

This statistic says it all 👇 💡 Gamifying your employee advocacy program won't only help you reach your marketing goals. It can also create a positive working environment for your colleagues, helping them feel socially connected at work. By running employee advocacy competitions, you can encourage your advocates to take part in sharing valuable content, AND foster a positive work culture full of happy employees! #EmployeeAdvocacy #Gamification

The Hoffman Europe squad recently wrapped up a workshop geared towards igniting employee advocacy on LinkedIn. 🏢 But what exactly does this entail? It's all about unleashing the power of employees championing their company on their own social turf — think sharing content, sprinkling likes on updates, and even crafting bespoke posts that scream company story. ✍️ Our social media team dished out a smorgasbord of savvy tips, gold-standard practices, and jaw-dropping examples to fuel their journey towards this. 🗯️ #EmployeeAdvocacy #TheHoffmanAgency #LinkedIn

If you’re launching an employee-led initiative You have to get some employee input beforehand. When it comes to launching an employee advocacy program... A common mistake companies make is assuming their employees are social natives. You have to test the waters and get feedback from your employees to understand how they’re CURRENTLY using social so that you can tailor your program to them. Don’t assume your employees are social media experts ❌ #EmployeeAdvocacy #DigitalMarketing #SocialMediaMarketing

💡 Employee Advocacy and personal brands are in a constant tug of war... but they don't have to be! Employee advocacy starts with empowering your employees to develop and stay true to their personal brand. They have the freedom to choose what content aligns with their brand/audience, and when they post it. Improper training, lack of empowerment, and mandating shares will quickly lead to a loss of enthusiasm and participation in employee advocacy efforts. #socialmedia #personalbranding #employeeadvocacy

How do you measure the success of your employee advocacy program? Lewis Gray ⚡️ has got you covered in this video👇 He highlights the importance of having multiple ways of measuring success and not limiting success to one metric. Having a North Star metric can help you understand the bigger picture of employee advocacy's impact on your organization. Success isn't just about likes and comments. While they are important indicators of whether your content is resonating, it’s important to dive deeper into your overall goals and have multiple ways to measure success. Watch the full episode to find out more: https://lnkd.in/eVtyxvvE #EmployeeAdvocacy #MeasuringSuccess #UnlockPotential