Maria Abejo’s Post

Don’t limit employee advocacy to just sales and marketing 👀 Data from over 11,000 LinkedIn posts by 2,000 employee advocates revealed the impact that just one person can generate: your CEO. This organization’s CEO achieved the same level of engagement on his content (comments and reactions) as the company page… with 1.98% of the follower count. To put that into perspective, we’re looking at 5,000 followers compared to over 300,000 followers. Getting senior leadership involved makes a HUGE difference. And that’s not all. Diving deeper into the numbers showed a clear eagerness by engineers to demonstrate expertise on LinkedIn, and the second most highly engaged group was HR. So when planning who to invite to your employee advocacy program, prioritize senior leadership, and look beyond sales and marketing. #SocialMediaStrategy #EmployeeAdvocacy

Don’t limit employee advocacy to just sales and marketing 👀 Data from over 11,000 LinkedIn posts by 2,000 employee advocates revealed the impact that just one person can generate: your CEO. This organization’s CEO achieved the same level of engagement on his content (comments and reactions) as the company page… with 1.98% of the follower count. To put that into perspective, we’re looking at 5,000 followers compared to over 300,000 followers. Getting senior leadership involved makes a HUGE difference. And that’s not all. Diving deeper into the numbers showed a clear eagerness by engineers to demonstrate expertise on LinkedIn, and the second most highly engaged group was HR. So when planning who to invite to your employee advocacy program, prioritize senior leadership, and look beyond sales and marketing. #SocialMedia #Communications #EmployeeEngagement

Encourage employee advocacy and influence by saying 'You can't share that' Really. Here's why👇 One of the biggest barriers for employees sharing their own views on social media is a fear of getting it wrong. So they don't post. Or they share safe brand posts. Clear guardrails around any no-go areas give employees confidence to open up, share opinions and put their personal touch to posts on social media. Give them the space to be themselves and build their influence. And your business will start to hang out where your customers are. --- I'm Andy Ring my bell 🔔 to receive my posts We help brands launch powerful employee advocacy programmes #employeeadvocacy #socialmedia #personalbranding #happyemployeeadvocacy

When it comes to employee advocates… Every company has these 5 types of employees: 1️⃣ Not engaged. They’re typically not looking for more involvement within the business, so they’re not likely to share company content when encouraged. 2️⃣ Curious, but not looking for more work. You have to accept that a good chunk of employees are busy, quite content, but not looking to go what they think is “the extra mile”. 3️⃣ Motivated to impress. These people might they see themselves as being at the start of their career ladder, or they’re new to the company. They want to be seen to be going the extra mile, and are usually willing to contribute. 4️⃣ Willing, but busy. They are willing to take part in an employee advocacy program, and they understand the value, but they feel too busy to contribute in a meaningful way. 5️⃣ Content creators. These are your highly engaged employees and the ones who wield the most influence on social media (because they’re already actively posting). Everyone influences someone, and ANYONE can make an impact, but knowing where to start with an employee advocacy program can be the difference between a non-starter and a successful launch. This is a brilliant write-up/visualization on how to do exactly that! Must-read for anyone in the employee advocacy space. #EmployeeAdvocacy #EmployeeInfluencers

We analyzed 11,107 employee LinkedIn posts from an organization with nearly 2,000 active employee advocates 👀 The goal was to find out what content types and topics resonated the most with employees, which departments were most active, and the impact that their activity was having on social media and website traffic. The team put together a report presenting 10 data-backed findings, and the key takeaways for leveling up your advocacy program this year 📊 Some of the results may surprise you! For example, employee social media content is commonly viewed as a sales and marketing activity. After all, it benefits them directly to be active on LinkedIn! However, our findings revealed that a higher percentage of engineers were sharing content than marketers and salespeople 🤯 And HR was the second most engaged department in the organization. The key takeaway? Don’t limit your advocacy program to just those who will see immediate results from sharing content. Many employees across various business units, departments, and at different levels of seniority will be interested in getting involved. #EmployeeAdvocacy #EmployeeEngagement

When it comes to employee advocates… Every company has these 5 types of employees: 1️⃣ Not engaged. They’re typically not looking for more involvement within the business, so they’re not likely to share company content when encouraged. 2️⃣ Curious, but not looking for more work. You have to accept that a good chunk of employees are busy, quite content, but not looking to go what they think is “the extra mile”. 3️⃣ Motivated to impress. These people might they see themselves as being at the start of their career ladder, or they’re new to the company. They want to be seen to be going the extra mile, and are usually willing to contribute. 4️⃣ Willing, but busy. They are willing to take part in an employee advocacy program, and they understand the value, but they feel too busy to contribute in a meaningful way. 5️⃣ Content creators. These are your highly engaged employees and the ones who wield the most influence on social media (because they’re already actively posting). Everyone influences someone, and ANYONE can make an impact, but knowing where to start with an employee advocacy program can be the difference between a non-starter and a successful launch. This is a brilliant write-up/visualization on how to do exactly that! Must-read for anyone in the employee advocacy space. #EmployeeAdvocacy #EmployeeInfluencers

The DSMN8 team analyzed 11,107 LinkedIn posts from a company boasting 2,000 active employee advocates. The mission? Uncover the content types, topics, and departmental trends that truly resonate, along with the real impact on social media and website traffic. The result? A report featuring 10 data-backed discoveries and actionable insights to level up your advocacy program this year. Prepare to be surprised… While employee social media activity typically aligns with sales and marketing, the findings flipped the script. Engineers outpaced marketers and salespeople in content sharing! 🤯 And guess who ranked second in engagement? HR! The big takeaway? Expand your advocacy horizons 🌅 Involve employees from all departments and levels, not just those directly linked to sales and marketing. There's untapped potential all across your organization. #EmployeeAdvocacy #SocialMediaStrategy

When it comes to employee advocates… Every company has these 5 types of employees: 1️⃣ Not engaged. They’re typically not looking for more involvement within the business, so they’re not likely to share company content when encouraged. 2️⃣ Curious, but not looking for more work. You have to accept that a good chunk of employees are busy, quite content, but not looking to go what they think is “the extra mile”. 3️⃣ Motivated to impress. These people might they see themselves as being at the start of their career ladder, or they’re new to the company. They want to be seen to be going the extra mile, and are usually willing to contribute. 4️⃣ Willing, but busy. They are willing to take part in an employee advocacy program, and they understand the value, but they feel too busy to contribute in a meaningful way. 5️⃣ Content creators. These are your highly engaged employees and the ones who wield the most influence on social media (because they’re already actively posting). Everyone influences someone, and ANYONE can make an impact, but knowing where to start with an employee advocacy program can be the difference between a non-starter and a successful launch. This is a brilliant write-up/visualization on how to do exactly that! Must-read for anyone in the employee advocacy space. #EmployeeAdvocacy #EmployeeInfluencers

Are you harnessing the power of employee advocacy in your social media strategy? Amplifying the voices of your employees can transform your social media efforts. Stefanie Marrone Legal Marketing Consulting | The Social Media Butterflyhighlights the top 5 reasons why this is so important. These include: 1️⃣ More reach 2️⃣ Trust factor 3️⃣ Engagement boost 4️⃣ Team unity 5️⃣ New opportunities Employee advocacy has a big strategic advantage. It will broaden your social reach while also strengthening your brand. Equipping your team with the right tools and knowledge will increase visibility, engagement, and tangible business outcomes. Read the full article, which expands further on the best practices you can follow and how employee advocacy can attract more clients. #EmployeeAdvocacy #Employee #Advocate

If you’ve been asked to become an employee advocate… You might have wondered: “𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘪𝘵 𝘧𝘰𝘳 𝘮𝘦?” Maybe not those words, exactly, but it’s hard to see at first how sharing your company’s content will help you in any way. Honestly, I consider myself a team player, but if I were blissfully unaware of employee advocacy, I’d probably think the same. In this video, Bradley Keenan 🏂 highlights how advocacy can help you achieve your personal objectives (no matter your department) and how it can elevate your personal brand, both externally AND internally. An employee advocacy program is so much more than an awareness initiative. There’s a reason why personal branding gurus and consultants always preach the importance of having a meaningful presence on LinkedIn. I’d highly recommend checking out the video series the team is putting together on YouTube. #EmployeeAdvocacy