Georgie Clarke’s Post

We analyzed 11,107 employee LinkedIn posts from an organization with nearly 2,000 active employee advocates 👀 The goal was to find out what content types and topics resonated the most with employees, which departments were most active, and the impact that their activity was having on social media and website traffic. The team put together a report presenting 10 data-backed findings, and the key takeaways for leveling up your advocacy program this year 📊 Some of the results may surprise you! For example, employee social media content is commonly viewed as a sales and marketing activity. After all, it benefits them directly to be active on LinkedIn! However, our findings revealed that a higher percentage of engineers were sharing content than marketers and salespeople 🤯 And HR was the second most engaged department in the organization. The key takeaway? Don’t limit your advocacy program to just those who will see immediate results from sharing content. Many employees across various business units, departments, and at different levels of seniority will be interested in getting involved. #EmployeeAdvocacy #EmployeeEngagement

Think beyond the traditional boundaries of employee advocacy 💡 Intriguing insights from analyzing over 11,000 LinkedIn posts by 2,000 employee advocates shine a spotlight on the pivotal role of one key player: your CEO. This organization's CEO rivaled the company page in engagement—despite having just 1.98% of the follower count. I’m talking about 5,000 followers versus a staggering 300,000+ followers, generating the same level of reactions and comments on every post. The takeaway? Senior leadership involvement leads to monumental results. Wait, there’s more… A closer look at the data uncovered a remarkable trend: Engineers were most eager to showcase their expertise on LinkedIn, closely followed by the HR department. Both groups were more engaged and keen to share content than those who typically use social media day-to-day: sales and marketing. When planning your advocacy strategy, remember: Senior leadership matters, and it's essential to look beyond sales and marketing for potential advocates. Highly recommend checking out the report for more insights, including the content types employees are most interested in sharing. #SocialMediaInsights #EmployeeInfluencers

Don’t limit employee advocacy to just sales and marketing 👀 Data from over 11,000 LinkedIn posts by 2,000 employee advocates revealed the impact that just one person can generate: your CEO. This organization’s CEO achieved the same level of engagement on his content (comments and reactions) as the company page… with 1.98% of the follower count. To put that into perspective, we’re looking at 5,000 followers compared to over 300,000 followers. Getting senior leadership involved makes a HUGE difference. And that’s not all. Diving deeper into the numbers showed a clear eagerness by engineers to demonstrate expertise on LinkedIn, and the second most highly engaged group was HR. So when planning who to invite to your employee advocacy program, prioritize senior leadership, and look beyond sales and marketing. #SocialMediaStrategy #EmployeeAdvocacy

Did you know your employees could be the key to elevating your MSP brand to new heights? It's time to tap into the untapped potential of employee advocacy! 🚀👥 In our latest insightful blog, we dive into how MSPs can engage and empower their employees to become powerful brand advocates. Click the link to read our blog and learn how to turn your employees into your biggest brand champions. Because when your team thrives, your brand shines! ✨🏆#EmployeeAdvocacy #MSPBrand #MSPGrowth #TRIdigital https://lnkd.in/gSjPQHC3

Did you know your employees could be the key to elevating your MSP brand to new heights? It's time to tap into the untapped potential of employee advocacy! 🚀👥 In our latest insightful blog, we dive into how MSPs can engage and empower their employees to become powerful brand advocates. Click the link to read our blog and learn how to turn your employees into your biggest brand champions. Because when your team thrives, your brand shines! ✨🏆#EmployeeAdvocacy #MSPBrand #MSPGrowth #TRIdigital https://lnkd.in/g4g5acPf

96% of employees in advocacy programs report career benefits from being active on social media 🤯 This statistic is a game-changer for those looking to boost program participation. To get employees on board, you need to clearly communicate the personal branding advantages. When employees understand the potential impact on their professional growth, they're more likely to participate enthusiastically. Check out the Employee Advocacy Benchmark Report for more insights and data 👇 https://lnkd.in/enSvkZUv #EmployeeAdvocacy #PersonalBranding #WorkplaceCulture

Your LinkedIn company page can be a vibrant hub to promote your culture and all that’s great about working for you. That’s because 40% of users also engage with LinkedIn company pages each week. The secret is to get your people engaged with your content. With their help it can have huge reach – and that’s what employee advocacy (and this new blog) is all about. We cover why your people should get involved, how to help them do that, and share some tips to maximise your company page. #EmployeeAdvocacy #LinkedInTips #TalentAcquisition https://lnkd.in/eQ5J3pND

It’s coming to the “quieter” time of year for many… What better time to level up your skillset? 🙌 Whether you’re in marketing, sales, HR or employer branding, employee advocacy is a strategy you’ve likely heard of by now. The Employee Advocacy Certification covers everything from the benefits to best practices for implementing an employee advocacy program. Learn how advocacy benefits each department, how to measure and maximise success, and much more. Enroll for free: https://lnkd.in/g-MshN3h It’s always great to see reviews like this! 👇 #EmployeeAdvocacy #EmployeeInfluencers

When it comes to employee advocates… Every company has these 5 types of employees: 1️⃣ Not engaged. They’re typically not looking for more involvement within the business, so they’re not likely to share company content when encouraged. 2️⃣ Curious, but not looking for more work. You have to accept that a good chunk of employees are busy, quite content, but not looking to go what they think is “the extra mile”. 3️⃣ Motivated to impress. These people might they see themselves as being at the start of their career ladder, or they’re new to the company. They want to be seen to be going the extra mile, and are usually willing to contribute. 4️⃣ Willing, but busy. They are willing to take part in an employee advocacy program, and they understand the value, but they feel too busy to contribute in a meaningful way. 5️⃣ Content creators. These are your highly engaged employees and the ones who wield the most influence on social media (because they’re already actively posting). Everyone influences someone, and ANYONE can make an impact, but knowing where to start with an employee advocacy program can be the difference between a non-starter and a successful launch. This is a brilliant write-up/visualization on how to do exactly that! Must-read for anyone in the employee advocacy space. #EmployeeAdvocacy #EmployeeInfluencers

It’s coming to the “quieter” time of year for many… What better time to level up your skillset? 🙌 Whether you’re in marketing, sales, HR or employer branding, employee advocacy is a strategy you’ve likely heard of by now. The Employee Advocacy Certification covers everything from the benefits to best practices for implementing an employee advocacy program. Learn how advocacy benefits each department, how to measure and maximise success, and much more. Enroll for free: https://lnkd.in/gSqstC2E It’s always great to see reviews like this! 👇 #EmployeeAdvocacy #EmployeeInfluencers