Elise Breban’s Post

Employee advocacy isn’t just for marketing. You’ve probably heard me say this before, but I had to say it again after seeing this report the team put together. Out of 11,107 LinkedIn posts in 2023 from an enterprise employee advocacy program… The number 1 post for driving website traffic came from the CEO, outperforming the 2nd highest post by 62%. When looking at the top 25 most-clicked posts, marketing only accounted for 16%. Whereas the CEO alone? 24%. Directors and Board Members? Another 24%. If you limit your advocacy program to just marketing and sales teams, you’ll be limiting your results. The same approach also applies to the type of content receiving clicks. Employee LinkedIn audiences were more interested in Company News and Industry News over product/service-specific content. #EmployeeInfluence #SocialMediaMarketing #SocialMediaStrategy

Including the 'holy trinity' of content in your employee advocacy platform can benefit your employees. This includes: 🔸Personal branding: Employees can establish and create a recognizable personal brand to enhance their professional presence. 🔸Becoming industry experts: By sharing insightful and relevant content, employees can position themselves as credible figures. 🔸Emerging as thought leaders: consistently contributing valuable insights will enable employees to become influential. However, you might be wondering what the 'holy trinity' of content includes. Don't worry Bradley Keenan 🏂 has got you covered in this short video. Make sure you check out this video to understand the 3 types of content you need for employee advocacy success and how this will benefit each one of your employees. #EmployeeAdvocacy #Content #ContentTypes

Did you know: Your colleagues’ posts are more likely to generate engagement (8 times more likely) compared to the same posts shared through official company channels. Plus, leads generated via employee advocacy have been found to convert 7x more often, and all for around 1/5th to 1/10th of the cost of advertising on LinkedIn. Following the success of DSMN8’s free course, the team has launched a new YouTube series that tackles some of the big questions about employee advocacy. This one is a great place to start, as no matter your objectives with an advocacy program, your marketing team will benefit massively from the initiative. If, like me, you prefer to learn in a more concise way (instead of reading endless amounts of blog content), look no further. #EmployeeAdvocacy

They say content is king, but at Oktopost, we understand that a solid content distribution strategy is key to any successful content play. In our upcoming webinar our very own marketing, Jennifer Gutman and Alina Dallal will explain how you can use one of the most powerful content distribution channels to get the most value out of your content: employee advocacy. This isn't one you'll want to miss!

Did you know: Your colleagues’ posts are more likely to generate engagement (8 times more likely) compared to the same posts shared through official company channels. Plus, leads generated via employee advocacy have been found to convert 7x more often, and all for around 1/5th to 1/10th of the cost of advertising on LinkedIn. Following the success of DSMN8’s free course, the team has launched a new YouTube series that tackles some of the big questions about employee advocacy. This one is a great place to start, as no matter your objectives with an advocacy program, your marketing team will benefit massively from the initiative. If, like me, you prefer to learn in a more concise way (instead of reading endless amounts of blog content), look no further. #EmployeeAdvocacy

If you’ve been asked to become an employee advocate… You might have wondered: “𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘪𝘵 𝘧𝘰𝘳 𝘮𝘦?” Maybe not those words, exactly, but it’s hard to see at first how sharing your company’s content will help you in any way. Honestly, I consider myself a team player, but if I were blissfully unaware of employee advocacy, I’d probably think the same. In this video, Bradley Keenan 🏂 highlights how advocacy can help you achieve your personal objectives (no matter your department) and how it can elevate your personal brand, both externally AND internally. An employee advocacy program is so much more than an awareness initiative. There’s a reason why personal branding gurus and consultants always preach the importance of having a meaningful presence on LinkedIn. I’d highly recommend checking out the video series the team is putting together on YouTube. #EmployeeAdvocacy

When it comes to employee advocacy… Everyone influences someone. Advocacy is not and should not be reserved for certain departments or select groups of VIPs. SO MUCH value gets left on the table when you do this. The Pyramid of Employee Influence outlines 5 groups of employees typically found within most organizations, and the roles they can play in your employee advocacy program. 1️⃣ Not engaged. 2️⃣ Curious, but not looking for more work. 3️⃣ Motivated to impress. 4️⃣ Willing, but busy. 5️⃣ Content creators. From those who are ‘motivated to impress’ to full-blown content creators, this one outlines how you can get any employee involved, and gives key pointers for where to start if you’re launching a program of your own. #SocialMedia #EmployeeAdvocacy #Marketing #EmployerBrand #DigitalMarketing