Daniel Kushner 🐙’s Post

🔍 Why Employee Advocacy is 2025's Marketing Must-Have; By empowering employees to share insights and experiences, companies can amplify their reach (the network of all employees vs. your company page followers), boost credibility (people trust people), and connect more meaningfully with audiences. The most trusted voice for a brand comes from its people. 🌟

Are misconceptions about employee advocacy holding you back? 🤔 It’s time to clear the air and set your strategy free. Here are 10 common myths that might be sabotaging your efforts. Swipe through the carousel below to debunk each one! 👇 Employee advocacy can be a game-changer for your communication strategy. Curious to learn more? Check out this insightful resource on the Sociabble website ➡️ https://lnkd.in/eUVRAb2j What’s the biggest misconception you’ve encountered about employee advocacy? Drop your thoughts in the comments—I’d love to hear from you! 💬

Are you promoting your employee advocacy program's results internally? It's easy to get caught up in the day-to-day management, but regularly sharing your wins is critical for long-term success. Not only will this keep your advocates engaged, but it’ll help generate more interest around the program amongst the wider organization. I've found these to be some of the most impactful metrics to highlight: ↳ Increased website traffic and leads from employee posts ↳ Positive feedback from customers and prospects ↳ Growth in your advocate network and content shares Celebrating individual advocates and their contributions can also go a long way in creating a positive advocacy culture. Full guide to showcasing the impact of your program: https://lnkd.in/gEv6SAKM #EmployeeAdvocacyResults #InternalComms #EmployeeAdvocacy

If you’ve been asked to become an employee advocate… You might have wondered: “𝘞𝘩𝘢𝘵’𝘴 𝘪𝘯 𝘪𝘵 𝘧𝘰𝘳 𝘮𝘦?” Maybe not those words, exactly, but it’s hard to see at first how sharing your company’s content will help you in any way. Honestly, I consider myself a team player, but if I were blissfully unaware of employee advocacy, I’d probably think the same. In this video, Bradley Keenan 🏂 highlights how advocacy can help you achieve your personal objectives (no matter your department) and how it can elevate your personal brand, both externally AND internally. An employee advocacy program is so much more than an awareness initiative. There’s a reason why personal branding gurus and consultants always preach the importance of having a meaningful presence on LinkedIn. I’d highly recommend checking out the video series the team is putting together on YouTube. #EmployeeAdvocacy

Need to give your employee advocacy program a reboot? Ask yourself this: What was your original objective with employee advocacy? It’s easy just to say, “We want our employees to be external ambassadors for the company”. But to what end? What are you looking to do? Are you aiming to get your salespeople more active on LinkedIn so they can close more deals? Is it because you want to attract more talent? Do you want to share content about why somebody would work in your organization, demonstrating the culture and values? Knowing the answer to this is essential when it comes to planning your re-launch. It’ll enable you to discover your organization's ideal employee advocates and then plan how to fulfil their content needs and keep everyone engaged. More on rebooting an employee advocacy program: https://lnkd.in/gz_DKCU9 #EmployeeAdvocacy #B2BMarketing #EmployeeEngagement

Employee advocacy programs won’t work for every organization. There are a couple of things that companies neglect to consider when attempting to leverage their employees' voices online: - Their company culture - Their current content output Why do these matter? Company culture should be an obvious one… If employees are disengaged and uninvolved with the organization beyond just executing their role, then they’re not likely going to want to share your content. Content output, on the other hand, has a less straightforward answer, as the amount of content you need for a successful employee advocacy program will vary from company to company. I’ll let Bradley Keenan 🏂 explain... #EmployeeInfluencers

Need to give your employee advocacy program a reboot? Ask yourself this: What was your original objective with employee advocacy? It’s easy just to say, “We want our employees to be external ambassadors for the company”. But to what end? What are you looking to do? Are you aiming to get your salespeople more active on LinkedIn so they can close more deals? Is it because you want to attract more talent? Do you want to share content about why somebody would work in your organization, demonstrating the culture and values? Knowing the answer to this is essential when it comes to planning your re-launch. It’ll enable you to discover your organization's ideal employee advocates and then plan how to fulfil their content needs and keep everyone engaged. More on rebooting an employee advocacy program: https://lnkd.in/gKfXKwRs #EmployeeAdvocacy #B2BMarketing #EmployeeEngagement

Need to give your employee advocacy program a reboot? Ask yourself this: What was your original objective with employee advocacy? It’s easy just to say, “We want our employees to be external ambassadors for the company”. But to what end? What are you looking to do? Are you aiming to get your salespeople more active on LinkedIn so they can close more deals? Is it because you want to attract more talent? Do you want to share content about why somebody would work in your organization, demonstrating the culture and values? Knowing the answer to this is essential when it comes to planning your re-launch. It’ll enable you to discover your organization's ideal employee advocates and then plan how to fulfil their content needs and keep everyone engaged. More on rebooting an employee advocacy program: https://lnkd.in/e2ZJ4B9N #EmployeeAdvocacy #B2BMarketing #EmployeeEngagement

Employee advocacy programs won’t work for every organization. There are a couple of things that companies neglect to consider when attempting to leverage their employees' voices online: - Their company culture - Their current content output Why do these matter? Company culture should be an obvious one… If employees are disengaged and uninvolved with the organization beyond just executing their role, then they’re not likely going to want to share your content. Content output, on the other hand, has a less straightforward answer, as the amount of content you need for a successful employee advocacy program will vary from company to company. I’ll let Bradley Keenan 🏂 explain... #EmployeeInfluencers

Employee advocacy programs won’t work for every organization. There are a couple of things that companies neglect to consider when attempting to leverage their employees' voices online: - Their company culture - Their current content output Why do these matter? Company culture should be an obvious one… If employees are disengaged and uninvolved with the organization beyond just executing their role, then they’re not likely going to want to share your content. Content output, on the other hand, has a less straightforward answer, as the amount of content you need for a successful employee advocacy program will vary from company to company. I’ll let Bradley Keenan 🏂 explain... #EmployeeInfluencers