Is privacy possible in this digital age or is this just a mirage? For too long data has been extracted and exploited causing consumers to be the product of the data economy. Gateway is flipping the script and upending this paradigm by returning control of private data to its' rightful owners. If you are building apps that hold consumer data, let's talk!
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Internet companies (big tech and beyond) keep scraping the data we generate every day (using their products we pay for) and use it to build new products/services. It's like you pay to build the product and then also pay to buy the finished product - and loop goes on. In this loop - privacy is forgotten and dark patterns/manipulations are common trait. Data can't be free. Privacy is a human right.
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Some great tips to ensure the apps you use aren't profiting from your personal data.
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Reflections on Data Privacy: The Hidden Costs We Overlook Picking up from where I left off, I’ve been thinking a lot about the trade-offs we make every day in the name of convenience. Data privacy isn’t just a checkbox we tick; it’s an ongoing dialogue between us and the digital world we interact with. What’s really been on my mind is the hidden cost of all these "free" services we rely on. 👉 The Convenience Trap: It’s easy to take advantage of free apps and services without thinking about what we’re giving up in return. I’ve been wondering, what if we’re not just customers but also commodities in this vast digital marketplace? When we agree to share our data, are we fully aware of the implications? I’ve been digging into this, and the more I learn, the more I realize how much we’re actually paying, not in dollars, but in data. 📊 The Real Cost: Companies are constantly collecting and analyzing our data, often monetizing it in ways we wouldn’t expect. It’s a business model that’s been perfected over the years—using our information to influence everything from the ads we see to the news we consume. It’s something I’ve been exploring deeply, trying to understand how we can maintain our privacy without disconnecting from the digital world. 🔍 A Different Perspective: What if there was a way to balance this equation—a way where we could benefit from our data without giving up control? This idea has been at the forefront of my thoughts recently. I’m currently working on something that might just offer a solution to this dilemma. It’s still in progress, but I believe it could change the way we approach data ownership and privacy. I’m not ready to share all the details just yet, but stay tuned—there’s something exciting on the horizon. I’m excited to continue this journey with you all—sharing insights, discussing ideas, and, eventually, unveiling something that could change the game. #DataPrivacy #DigitalInsights #PrivacyMatters #TechReflections #DataEconomy #UserControl #DigitalFuture #PrivacyRevolution
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The New Power of Privacy... here's some of what Benjamin Lanfry, Will King, Domenico Palmieri, Clare O'Brien & Radha Gohil shared at ExchangeWire #ATSL24 when speaking with Lindsay Rowntree - using signals not enough - zero party, contextual etc solves some problems but we need to find targeting solutions that can be scaled - need to build more trust and transparency, ID'S not the be all and end all- look at the supply chain... - user experience is what really matters - look at the foundational layer of privacy and what experience you are curating - what is the commercial impact and what is your responsibility - are we data and privacy illiterate? - stakeholders should ensure people have an understanding of their data and what power and control they have of it - publishers carrying the burden of compliance -consequential decisions not being communicated appropriately to users/customers/people -AI:all new tools have a question of balance. We need to really understand what it is doing and explain it to our customers. #privacy #data #zeropartydata photo Bronac McNeill
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Sadly couldn't be at #ATS today but you're talking my language with this one Anne-Marie Sheedy :) Great panellists, wish I could have been there! Will there be videos? Protected Audiences in the Privacy Sandbox will be the answer to most of the points you list! - Will soon scale to near 100% of Chrome sessions (2X what 3pc offer today) - Compliant as they come, only using consented 1st party data - Being ID-free protects user-privacy, future-proofed vs evolving regulation - Instant scale with no heavy lift for pubs, piggy-backing Prebid - Building audiences on anonymised behavioural data unlocks audience targeted for the 90% of a website's visitors that don't log in - No need for annoying pop ups every 5 mins asking for your email! It's also just YESTERDAY been quietly ratcheted up from 1% to 10% of Chrome traffic... which I'm not sure has been picked up given all the melee around the DOJ trial and ATS? https://lnkd.in/efzChD7A
The New Power of Privacy... here's some of what Benjamin Lanfry, Will King, Domenico Palmieri, Clare O'Brien & Radha Gohil shared at ExchangeWire #ATSL24 when speaking with Lindsay Rowntree - using signals not enough - zero party, contextual etc solves some problems but we need to find targeting solutions that can be scaled - need to build more trust and transparency, ID'S not the be all and end all- look at the supply chain... - user experience is what really matters - look at the foundational layer of privacy and what experience you are curating - what is the commercial impact and what is your responsibility - are we data and privacy illiterate? - stakeholders should ensure people have an understanding of their data and what power and control they have of it - publishers carrying the burden of compliance -consequential decisions not being communicated appropriately to users/customers/people -AI:all new tools have a question of balance. We need to really understand what it is doing and explain it to our customers. #privacy #data #zeropartydata photo Bronac McNeill
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Does your #privacy team know the difference between a Pixel, Cookie or a Tag? Have you informed them that a ‘cookie banner’ is great, but it does not solve for what Google Chrome describes as ‘embedded websites’ loading into your entity’s websites and apps, disclosing data to destinations your #legal, #Datagovernance teams and customers are unaware or? Thanks Ketch for this very kind share!
"In today's digital landscape, understanding how pixels, tags, and cookies impact your customer's privacy and your organization's compliance is more critical than ever." Chris Brinkworth knows the intricate ecosystem of pixels, cookies, and tags and how they collect and share customer data better than most. Need a crash course? Civic Data, put together a deep dive into the complex world of digital tracking and its implications for Australian businesses. 🇦🇺 Download the white paper here: https://lnkd.in/gxCYrrq2 #DataPrivacy #compliance #AdTech
Pixels, Privacy & Precautions - Civic Data
civicdata.com.au
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Hello fellow LinkedIn privacy peeps! I wrote a blog post about a pair of recent FTC cases that alleged material omissions in disclosures that consumers were shown before their precise geolocation was collected by data brokers. These cases offer a great opportunity for industry participants to learn more about the transparency and consent obligations outlined in the Digital Advertising Alliance’s (DAA) self-regulatory guidelines. Since 2013, the DAA has required application publishers participating in the interest-based advertising (IBA) industy to obtain informed consent through a clear, meaningful, prominent, and accurate in-app disclosure that informs consumers when precise geolocation data may be collected by third-parties for IBA purposes. As an accountability agent for the DAA self-regulatory program, BBB National Programs through the Digital Advertising Accountability Program (DAAP) will be looking closely at this issue, seeking to bring companies into conformance with the DAA transparency and choice principles. To learn more about DAA industry guidelines and how to avoid material omissions in location disclosures, read the article below. 👇 #adtech #privacy #geolocation
The Federal Trade Commission is closely scrutinizing how companies handle precise geolocation data. Recent proposed orders should be seen as a warning that failure to properly inform end users of third-party processing may result in a significant bar to future processing for sensitive categories of information, particularly consumer location data. Read more in our recent blog by Miles Light, Counsel, Privacy Technology, BBB National Programs: https://hubs.la/Q02m4DvV0 #DataPrivacy #LocationData #ConsentManagement
Location Not Found: Mitigating Precise Geolocation Consent Flow Risk
bbbprograms.org
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In an era of evolving technology, we balance personalization with data privacy. Discover how we use guest preferences to enhance experiences responsibly. https://lnkd.in/eEtNzbfY #Personalization #DataEthics
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"In today's digital landscape, understanding how pixels, tags, and cookies impact your customer's privacy and your organization's compliance is more critical than ever." Chris Brinkworth knows the intricate ecosystem of pixels, cookies, and tags and how they collect and share customer data better than most. Need a crash course? Civic Data, put together a deep dive into the complex world of digital tracking and its implications for Australian businesses. 🇦🇺 Download the white paper here: https://lnkd.in/gxCYrrq2 #DataPrivacy #compliance #AdTech
Pixels, Privacy & Precautions - Civic Data
civicdata.com.au
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In this modern digital age, internet has assumed a great part of our life. We are using internet and web related applications, quite unaware about its significance many times. All our interactions, transactions, entertainment, social media etc. which are web based generate an immense amount of data. This data in a way defines our habits and everyday life. Thus, Data Privacy is a growing need for our time. With increasing technological innovations everyday, there is increase in the responsibility to protect our personal information. Data privacy is not a luxury anymore, but it has become a necessity for everyone. Whether small businesses to large corporations, data privacy is a responsibility for every business. It helps to build customer trust and ensures regulatory compliance. In essence, every person whose personal data is with a business has a right of privacy and protection of the same. This right is recognised by many countries and they have legislated many laws on the subject to protect the personal data of data subjects. #DataPrivacy #DigitalSecurity #CyberProtection"
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