Ketch’s Post

Does your #privacy team know the difference between a Pixel, Cookie or a Tag? Have you informed them that a ‘cookie banner’ is great, but it does not solve for what Google Chrome describes as ‘embedded websites’ loading into your entity’s websites and apps, disclosing data to destinations your #legal, #Datagovernance teams and customers are unaware or? Thanks Ketch for this very kind share!

Our Head of Commercial Data & Analytics, Matthew Rance, joined IAB’s Tech Lab yesterday to discuss the technical and regulatory challenges of navigating privacy, compliance, and monetisation with the ‘Consent or Pay’ model. Alongside other industry leaders, he shared insights from early implementations and highlighted how this approach offers users more control over their privacy. What are your thoughts on the future of privacy in digital media? #DataPrivacy #DigitalInnovation 📸 IAB

At a recent IAPP event, I was on panel with Chris Brinkworth from Civic Data discussing the privacy implications of tracking pixels and similar forms of adtech and martech (advertising and marketing technology). These powerful tools can boost returns from marketing efforts but can also intrude on privacy. Chris has just released an illuminating white paper on the topic which is available through the link below. The white paper sets out some the risks arising from the use of the adtech tools, as well as some ways to better identify and manage the privacy risks. Worth a read.

It's time to step into a new era of #measurement best practices! With growing privacy and accuracy concerns around third-party data, it's crucial for advertisers to transition to first-party data to truly capture the value of their media. Say goodbye to the old ways and embrace a more accurate, insightful, and reliable approach. 💡 #FirstPartyData #PrivacyFirst

📢 New Blog Alert: Understanding Consent Mode V2! 📢 In the ever-changing landscape of digital marketing and data privacy, staying ahead of regulatory changes is crucial. In our latest blog post “Understanding Consent Mode v2: What It Is & Why It Matters”, we dive into the importance of consent mode in today’s digital world. Learn how Consent Mode V2 can help your business respect user privacy whilst still being able to make data-driven decisions, ensuring compliance and maintaining trust with your audience. Read it here: https://lnkd.in/ekMh6mT9 #DataPrivacy #ConsentMode #DigitalStrategy #PixieCommerce

Build Trusted Digital Experiences with the Usercentrics Consent Platform In today's digital landscape, customer trust is paramount. Businesses must adapt to the fast-changing world of data privacy laws, enhancing their data strategies while fostering meaningful relationships with their customers. Starting with a simple cookie banner and progressing to a Universal Consent and Preference Management (UCPM) solution, organizations can transform their approach to privacy. By prioritizing trust in every customer interaction and ensuring compliance with global regulations, businesses can stay ahead in the evolving privacy landscape. The Usercentrics Consent Platform empowers brands to go beyond basic compliance. With a single, universal consent solution, you can: Build trust by giving users full control over their consent and preferences. Personalize communication by collecting customer preferences on how they want to engage. Ensure compliance with global data privacy laws and frameworks. Take the next step in creating trusted digital experiences with Usercentrics and put your customers' privacy at the heart of your strategy. https://lnkd.in/eGQws36k

Unlock the ROI of privacy! 📊🚀 As the need to embrace data analytics to drive commercial success accelerates, privacy is no longer just a compliance checkbox—it's a strategic advantage. Organizations are leveraging privacy tech to tap into new data, automate processes, and build lasting consumer trust. Stay ahead of the curve and differentiate your brand in today's digital landscape! https://lnkd.in/dRf52MMG #DigitalTrust #PETs #PrivacyTech #DigitalTransformation

Explore Privacy-First Tools Adapting to a cookie-less future also requires investment in privacy-first tools and platforms. Integrating privacy policy tools in your website will go a longway to avoid the wrath of the law 📝 . Technologies like server-side tracking, cookieless data analytics, and privacy-enhanced advertising are designed to ensure you can still gather meaningful insights without compromising user privacy 🎯. Start exploring tools that help your business collect and use data ethically while staying compliant with privacy regulations. #DigitalMarketing #PrivacyFirst #DataSecurity

Explore Privacy-First Tools Adapting to a cookie-less future also requires investment in privacy-first tools and platforms. Integrating privacy policy tools in your website will go a longway to avoid the wrath of the law 📝 . Technologies like server-side tracking, cookieless data analytics, and privacy-enhanced advertising are designed to ensure you can still gather meaningful insights without compromising user privacy 🎯. Start exploring tools that help your business collect and use data ethically while staying compliant with privacy regulations. #DigitalMarketing #PrivacyFirst #DataSecurity

In an era of evolving technology, we balance personalization with data privacy. Discover how we use guest preferences to enhance experiences responsibly. https://lnkd.in/eEtNzbfY #Personalization #DataEthics