Ketch

🚨 PRODUCT LAUNCH 🚨 The new Ketch Data Map is here! We’re thrilled to announce the release of our upgraded Data Map—the first in the category to power both privacy AND growth initiatives. Unlike outdated, manual solutions or new tools with limited reach, the Ketch Data Map connects real-time visibility, risk governance, and data activation into one seamless platform. If you're trying to answer these questions, the Ketch Data Map might help: 🔍 How much personal data exists across the business? 🔍 Where does data live in our systems, apps, and AI models? ⚠️ How can we use the data we have? What permissions apply? 🤔 What can I show executives or regulators to convey confident governance? The Ketch Data Map tackles these questions head-on with: ✅ Always-on, real-time data visibility across all systems, including AI models. ✅ Risk intelligence integrated with privacy workflows for proactive governance. ✅ Actionable insights to inform data activation in growth and AI initiatives. The Ketch Data Map empowers leaders across privacy, operations, and growth to collaborate on a shared source of truth for visibility, governance, and confident activation. Curious to learn more? Scroll below and check out the press release in the comments ⬇️

New year, new privacy laws. 🎉 (But don’t break out the champagne just yet.) Eight new U.S. state privacy laws are set to roll out next year, each with its own nuances: 1. Iowa Consumer Data Protection Act (ICDPA) – effective January 1, 2025 2. Delaware Personal Data Privacy Act (DPDPA) – effective January 1, 2025 3. Nebraska Data Privacy Act (NDPA) – effective January 1, 2025 4. New Hampshire Privacy Act (NHPA) – effective January 1, 2025 5. New Jersey Data Privacy Law (NJDPL) – effective January 15, 2025 6. Tennessee Information Protection Act (TIPA) – effective July 1, 2025 7. Minnesota Consumer Data Privacy Act (MCDPA) – effective July 31, 2025 8. Maryland Online Data Privacy Act (MODPA) – effective October 1, 2025 Our latest blog helps cut through the BS. Give it a quick read to understand the key differences across laws and tips to shore up your privacy program for success Build a privacy program that’s future-ready. 👏 ➡️ https://hubs.ly/Q030w6XJ0

🎄 Think Elf on the Shelf is watching your every move? Wait until you meet...Regulator on the Shelf 👀 What's he watching? - Your outdated privacy policy from 2018 (yikes!) - That rogue tracking pixel your marketing team added this morning - The suspicious number of "necessary" cookies on your website - Your "Do Not Sell" button that's smaller than Rudolph's nose Unlike that cheerful little elf who just reports back to Santa, this guy's got GDPR, CCPA, and about 157 other regulations MEMORIZED. Yikes. Don't spend 2025 looking over your shoulder. Get off to a strong start by watching our latest Privacy Huddle – a rapidfire, practical advice session on all the top issues rolling into the new year. Link in the comments!

It's the last Ketch-Up of 2024 😢 time to deck the halls with privacy news 😅 In this edition, we spotlight.. 👉 Conversations on privacy and AI with Debbie Reynolds "The Data Diva" 👉 5 new privacy laws going into effect in January 👉 How Dollar Shave Club streamlined their their compliance game This and more below ⬇️

🔍 Session 4 with Debbie Reynolds: Can Privacy Tech Keep Up with AI? 🤖 AI innovation is reshaping how organizations handle data, but is privacy technology evolving fast enough to meet the challenge? Next Thursday December 19th, join Jonathan Joseph with “The Data Diva” for an exploration of privacy tech’s role in AI. ✔️ How new software can bridge the gap between traditional practices and AI governance. ✔️ The must-have features to future-proof privacy programs in the age of AI. If your organization is working to align data privacy with AI innovation, this session is for you. Register below to join us live or save the recording 🎥

🎉 You shouldn’t have! (But really, we’re so glad you did.) Thanks to our incredible customers and CX team, Ketch has earned the G2 Best Support badge for the fourth quarter in a row 🏅 What makes our support stand out? Here’s how we do it: 👉 A dedicated Customer Success Manager (yes, a real human) assigned from day one to guide you through onboarding and beyond. 👉 Step-by-step onboarding checklists and video tutorials–so you always have clear, actionable guidance at your fingertips. 👉 Flexible, attentive support in your preferred medium–Slack, phone, email, carrier pigeon (okay, maybe not pigeons), we’re here how and when you need us. To our customers: Thank you for acknowledging our team in this way, and for trusting us as your partner in navigating data privacy complexity. We promise to keep raising the bar.

Consent management doesn't work if it doesn't connect to personal data. Are your data systems–and AI models!–aligned to receive and act on consent signals? On Wednesday December 18th, join Jonathan Joseph and Debbie Reynolds “The Data Diva,” for a 10-minute deep dive into the toughest consent challenges facing organizations today. They’ll tackle: ✔️ Best practices for managing consent and permissions when working with third-party data in AI systems. ✔️ How to build transparency into your AI processes to earn and maintain consumer trust. ✔️ The critical role consent management plays in effective AI governance. Whether you’re fine-tuning your AI systems or just starting out, this session will give you the tools to ensure compliance and keep trust at the center of your innovation. Register below and join us live 👇

Hallmark holiday movie, but make it ❄️ Ketch ❄️ A charming but overwhelmed Chief Privacy Officer, Holly, returns to her small hometown after a major data breach leaves consumer trust in her company at an all time low. She’s on the brink of giving up–messy spreadsheets, mismatched consent records, and a pushy legacy vendor she can’t shake. Enter Nick, the ruggedly handsome (and suspiciously knowledgeable) local who runs Ketch out of his cozy, snow-dusted tech storefront. Nick shows Holly that privacy can be automated, sophisticated, and…dare we say it... joyful. Together, they clean up compliance, rebuild trust, and just maybe save Christmas 🎁 (and the company’s reputation). Because love is great, but so is operationalized, scalable privacy. (Post inspired by HubSpot 💜)

2024 Privacy Recap + 2025 Predictions: What You Need to Know 🔍 Before we turn the page to 2025, let’s break down the biggest topics in data privacy this year. In the latest #PrivacyHuddle, Alysa Hutnik and Colleen Barry dive into: 📍 State Laws: If 2024 felt like whack-a-mole, brace yourself—more laws, more enforcement, and Oregon's unique requirements are coming in hot. 📍 Data Broker Laws: Expect broader definitions and behavioral nudges for brands reconsidering their practices. 📍 Wiretapping Lawsuits: They’re not going away. Trackers, pixels, and consent mechanisms will remain front-and-center. 📍 Sensitive Data and Minors: COPPA was just the start. “What is a child?” now varies by state, and brands targeting teens need to think twice about consent. 📍 Social Media Data Collection: If your privacy policy still treats pixels and APIs as afterthoughts, it’s time to modernize. Ad practices are evolving and your disclosures need to keep up. 📍 Enforcement Trends: New states and sweeps headlines will set the tone for 2025. If you’re not focused on sensitive data, sales, and shares, start now. Get practical advice on these key issues right here ⬇️

Third party data is essential to many brands. How should privacy pros tackle risk management and governance? ⬇️ On Tuesday, December 17th, join Jonathan Joseph and Debbie Reynolds “The Data Diva” for a LinkedIn Live session on the latest recommendations for managing third party data risks in the AI age. They’ll share insights on: ✔️ Website privacy controls in the face of tags, trackers, and pixels ✔️ Conducting due diligence with your partners ✔️ Lessons from when third-party data mishandling leads to real-world fallout. This is a must-watch to keep your brand and compliance intact. Save your spot below to join us live! 👇