Iterable

Cyber Week is more than just deals and doorbusters, it also gives us a peek into some of the budding trends that are driving retail and e-commerce in 2025! 🛍️ From crystal-clear trends to actionable insights, we’ve got your 2025 playbook ready that’ll help make next year a little extra merry and bright ✨ Visit the link to read the full blog post and take a peek into the crystal ball for 2025 ⬇️ https://lnkd.in/e9rMXPWD

Still stuck on that clunky legacy software? It’s draining your team with engineering bottlenecks, steep learning curves, and integrations that never work as promised. Time to sell leadership on a platform that’s actually marketer-friendly… Because the right tools = faster growth and fewer headaches (and yes, migration is worth it for your future). Check out the third episode in our podcast series “Marketing Medicine” developed with The Marketing Millennials: “Legacy Marketing Platforms” here ⬇️ https://lnkd.in/eUQZrNx2

We're #hiring a new Product Manager (Analytics) in United States. Apply today or share this post with your network.

If your marketing team relies on engineering or ops for everything, you’re moving slower than you should. 🐌 Segmentation, email templates, and data updates shouldn’t need a 48-hour processing window (sorry, it had to be said). Empower your marketers with self-serve tools and workflows. Listen to the second episode in our podcast series “Marketing Medicine” developed with The Marketing Millennials: “Removing Roadblocks Between Marketing, Engineering, and Ops” for more ⬇️ https://lnkd.in/eUQZrNx2

❄️This season’s cold gusts are bringing in more than a little wintery mix, they’re also delivering Iterable’s Winter Release! ❄️ In this release, we’re making personalization even easier with powerful, AI-driven tools designed to help you: ☃️ Understand your audience with Brand Affinity Insights ☃️ Optimize message frequency with Frequency Optimization ☃️ Streamline campaigns with Journey Performance Recommendations Say goodbye to guesswork and hello to smarter, more meaningful customer experiences. From sentiment insights to seamless workflows, these updates are your secret weapon for marketing that stands out—without overwhelming your audience. Ready to create campaigns that truly resonate? Dive into the Winter Release today ⬇️ https://lnkd.in/ewiJViZu

We're #hiring a new Senior Software Engineer - Distributed Systems in United States. Apply today or share this post with your network.

Batch-and-blast marketing is officially dead. 🪦 Over and OUT. Customers expect personalized, trigger-based journeys that meet them where they are. Not where your calendar says they should be. Check out the first episode in our podcast series “Marketing Medicine” developed with The Marketing Millennials: “Why Batch and Blast Emails are Dead” here ⬇️ https://lnkd.in/eUQZrNx2

Big game moments are won with strategy, precision, and the right tools—just ask the Melbourne Football Club 💪🏉 With Iterable’s Smart Ingest, the club’s marketing team tackled one of their toughest opponents: manual data processes. Now they’re saving 5 hours per week per person, driving 40% productivity gains, and delivering personalised fan engagement faster than ever—no technical assistance required. ✨ From automating AFLW membership journeys to spotlighting stars like Kate Hore and Paxy Paxman in junior campaigns, Melbourne FC is turning data into a premiership-worthy performance. And they’re not just engaging fans—they’re lowering costs by 12.5% while building deeper connections with members new and old. Learn more about the ultimate power play–tech and teamwork–in the full case study ⬇️ https://lnkd.in/e-MBZtrR

🎄 Santa’s not the only one making a list this season… 🎅 With over 4 billion emails sent by Iterable users during Black Friday/Cyber Monday, mailbox providers are working overtime to decide who’s on the nice list. Don’t let your campaigns land you on the naughty side of the spam folder! Here’s how to spread inbox cheer without triggering coal-worthy deliverability issues: ✨ Ensure consent-based sending – Only email those who truly want to hear from you. 📊 Segment for success – Use engagement metrics (or Iterable’s Brand Affinity!) to target users who love your content. 📆 Smooth out your send schedule – Avoid big spikes and try non-peak hours to keep delays at bay. 🔧 Leverage deliverability tools – Iterable’s Segment Analysis and third-party tools like Google Postmaster can help fine-tune your reputation. This holiday season, give your customers the gift of relevant, personalized messages—and keep your inbox placement merry and bright! For more tips, read the full blog post ⬇️ https://lnkd.in/gaBsKVhU

We're #hiring a new Lead Payroll Analyst in United States. Apply today or share this post with your network.