Dan Hesmondhalgh’s Post

The New Power of Privacy... here's some of what Benjamin Lanfry, Will King, Domenico Palmieri, Clare O'Brien & Radha Gohil shared at ExchangeWire #ATSL24 when speaking with Lindsay Rowntree - using signals not enough - zero party, contextual etc solves some problems but we need to find targeting solutions that can be scaled - need to build more trust and transparency, ID'S not the be all and end all- look at the supply chain... - user experience is what really matters - look at the foundational layer of privacy and what experience you are curating - what is the commercial impact and what is your responsibility - are we data and privacy illiterate? - stakeholders should ensure people have an understanding of their data and what power and control they have of it - publishers carrying the burden of compliance -consequential decisions not being communicated appropriately to users/customers/people -AI:all new tools have a question of balance. We need to really understand what it is doing and explain it to our customers. #privacy #data #zeropartydata photo Bronac McNeill

Unlock the ROI of privacy! 📊🚀 As the need to embrace data analytics to drive commercial success accelerates, privacy is no longer just a compliance checkbox—it's a strategic advantage. Organizations are leveraging privacy tech to tap into new data, automate processes, and build lasting consumer trust. Stay ahead of the curve and differentiate your brand in today's digital landscape! https://lnkd.in/dRf52MMG #DigitalTrust #PETs #PrivacyTech #DigitalTransformation

In today’s digital world, managing our online identities and personal data can feel like a juggling act. But what if we could store all your digital details in one place, fully under our control instead of a central authority like Facebook, Google, or Apple? That’s where technologies like Personal Online Data Stores (PODS) are starting to make waves. https://lnkd.in/ey3WShUG #KYC #Privacy #IdentityVerification #Innovation #ReusableIdentity #ZKP #VerifiableCredentials #IDEcosystems #EcosystemCreation #EcosystemGrowth #OwnTheFuture #MagicID #MagicIDNetwork #MagicUpdates

Internet companies (big tech and beyond) keep scraping the data we generate every day (using their products we pay for) and use it to build new products/services. It's like you pay to build the product and then also pay to buy the finished product - and loop goes on. In this loop - privacy is forgotten and dark patterns/manipulations are common trait. Data can't be free. Privacy is a human right.

Let’s look at where modern consumers stand on #DataPrivacy. What’s promising is that we can see a significant portion of consumers taking action to protect their data. This information, courtesy of The Ethical Tech Project, paints only a small corner of the entire picture. The advent of AI only complicates matters. Consumers who may have ignored their data privacy practices for too long may be taking a different approach. Just seeing what this stuff can do firsthand puts it all in perspective. If you are nervous about your privacy online, you have good reason to be. Take control of your life online. You will be glad in the long run, but always remember that giving up a bit of your digital exhaust helps keep the internet free when it's used responsibly for advertising. #Data #ConsumerTrends #Privacy

In today’s data-driven world, consumers crave personalized experiences but are equally concerned about how their data is used. For market researchers, this creates a delicate balancing act between delivering tailored insights and respecting privacy. At Global Survey , we believe trust is the foundation of innovation. Through transparent practices, ethical data collection, and consumer-first strategies, we’re navigating the evolving expectations of personalization and privacy. Want to know how we’re shaping responsible personalization in market research? Read our latest blog! 👉 https://lnkd.in/gtY7eax6 #Personalization #Privacy #MarketResearch #ConsumerInsights #EthicalData #GlobalSurvey

Don’t miss this article with Manoj Karunakaran as he unpacks how data clean rooms could revolutionize the balance between privacy and marketing! https://lnkd.in/dhyG7hNk #bcwebwise #fishsense #DataCleanRooms #MarketingInnovation #DataDrivenMarketing #DigitalPrivacy #MarketingTrends #TechInnovation #DataRevolution #PrivacyInMarketing #MarketingInsights #FutureOfMarketing

The FTC believes Hashing Data is NOT enough. Technically the FTC is correct. Hashing DOES NOT fully anonymize data. So, If there is any regulation that comes our way, most DMPs and CDPs will not pass scrutiny for Hashing is how anonymization is done today. It is better to be prepared for this rather than having any surprises. How does one even prepare? I honestly am not clear..given so much of the current paradigm is based on hashing...may be use some sort of probabilistic methods? AdTech / Martech/ Data Guys in my network... Thoughts? Nevertheless, CMOs must be aware of this development and hedge their data privacy bets accordingly over the coming months/years. #Data #Privacy #CMO #AdTech #Martech

"Online privacy is a mess, but could it be the best mess ever? 🤔 From obsolete expectations to unprecedented perks, here's why the digital fishbowl might just be #TheNewNormal! Dive deeper into our digital destiny 🌐 https://tny.app/ewbxq9si #PrivacyParadox #TechTalk"

Unlocking the potential of privacy and data ethics in today's business landscape is not just about compliance—it's about seizing a competitive edge. In our latest blog, I delve into how prioritizing privacy can redefine business's identity and pave the way for differentiated products. Would love to hear your thoughts/comments & feedback.. #DataAIManagement #DataPrivacy #DataEthics #MarTech