Anne-Marie Sheedy

Digital Out Of Home is an essential part of any omnichannel marketing strategy - but no time is it more effective than at big cultural events. InterContinental Hotels Group proved this with their campaign during the Rugby World Cup in 2023, gaining a whopping 12% increase in favourability among ruby fans. With the Olympic season upon us brands have an exceptional opportunity to reach their audiences on the ground - success here can have long lasting impacts for brand awareness. Read more here in this article on The Drum: https://lnkd.in/ePv7D6yM #dooh #programmatic #digital #dsp #omnichannel #advertising Yahoo Yahoo Advertising IHG Hotels & Resorts #olympics

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Looking forward to another World Travel Market (WTM) London today! Plenty of meetings lined up, discussing how Audience2Media can best help travel, tourism and attraction brands boost their business - bring it on! If you want to catch up - just get in touch. #WTMLDN #mediaplanning #mediabuying #media #paidmedia #travelandtourism #digitalmarketing #contextualadvertising #behaviouraladvertising

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In the highly competitive UK dog retail industry, standing out from the pack is more crucial than ever. With a growing number of brands vying for attention, it’s essential to elevate your marketing strategy. Print advertising, when integrated with multi-channel digital options, can create a powerful, cohesive brand presence that reaches your audience at every touchpoint. By blending traditional print with innovative digital campaigns, you can ensure your message is both memorable and effective, driving customer engagement and boosting sales. Don’t just compete—lead the way in the market. #DogRetail #MarketingStrategy #PrintAndDigital #BrandAwareness

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Although #demandgeneration is a well-known term amongst #B2Bmarketers, there are a lot of misconceptions about what it really means. In this video, Francesca MacKenzie dives into demand gen to clear up any confusion and offer insights on its crucial role in shaping #B2Bmarketing strategies. Get in the know – download the knowledge, today https://lnkd.in/eZ_4pNEi

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Today's Q1 2024 @IPA Bellwether report showcases a resilient UK marketing landscape, with events and experiences remaining the standout performers with a record expansion. This resilience demonstrates businesses' strong desire to connect with customers, recognising the power of experiences to enable them to achieve this, as well as being a powerful tool to drive their bottom line. Long-term brand building should remain at the forefront amid rising promotional spending. Aligning brand experiences across the different touchpoints with core values and harnessing authentic content created from experiences fosters trust and engagement, and is crucial for navigating the dynamic marketing environment. Read the full report here: https://lnkd.in/eGTDPyN4 #ImaginationGLBL #IPABellwether #UKmarketing #brandexperience #experientialagency #creativeagency

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Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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Acceleration SSA’s Richard Clogg joined IAB South Africa's Brand Council Roundtable last week for a valuable discussion on the power and importance of 1PD in the future of marketing. The conversation was packed with important insights for how marketers can position their businesses for long-term growth and transformation in a privacy-first world. In case you missed it, here’s a quick rundown of top takeaways and event themes:  ✔ 1PD is Key to Success: A 1PD strategy is non-negotiable and critical to marketing success in a privacy-driven world.  ✔ Double Down on Privacy: Prioritize collection of consented data and ensure you’re upholding customer trust, always. ✔ Lean into AI: Utilize AI across targeting and measurement to unlock new opportunities. It's not just a buzzword; it's a game-changer in today's marketing landscape.

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Success often comes from unconventional pairings - by thinking outside the box, you can gain a competitive edge and craft marketing campaigns that resonate deeply with your audience, turning simple ideas into extraordinary results.

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Digital Transformation Q&A with Cloud Gateway 🔊 Relive the excitement of Passion Digital's latest breakfast event, where we brought together 30 top UK marketing minds, including our esteemed client Cloud Gateway! We're excited to share the highly valuable insights and discussions from this exclusive Q&A. A special thanks to Cloud Gateway for their in-depth exploration of the client perspective on our panel. Key takeaways from the event include: 🔑 Maturing Your Digital Ecosystem: Discover strategies to streamline processes, boost efficiency, and unlock business growth. 💡 Essential Marketing Technologies: Learn the crucial technologies needed for digital marketing success from industry experts. 🌐 Building a Digital Culture: Gain valuable insights on fostering a company-wide embrace of digital transformation. 📹 This video is a must-watch for any marketer aiming to stay ahead of the curve. #DigitalTransformation #MarketingTechnology #BusinessGrowth

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AI, AI, AI (and other major trends that are transforming the marketing function). Great insight from World 50 Group members coming out of #CannesLions2024!

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I enjoyed leading the round table discussions at the PPA festival today on the topic of CRM and how it really creates value for Publishers. Media and Publishing firms are grappling with an increase in Martech complexity, changes in cookie legalisation and a reduction in Marketing budgets, implemented well CRM should simplify the complex and drive revenue growth. Workbooks CRM is here to help.

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Talk about a trifecta ... talking about a trifecta ... 🎺 Rory Sadler, CEO at trumpet 🎺 Gareth H., AE at Seven20 Harry Hindess, Account Director at SalesScreen Join them next week to learn about how managers can use data, personalization and motivation to get their teams to end of quarter goal!

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Something special is happening in the communities DC Thomson serves with our local news brands. As Tom Miller David Clegg Craig Walker and their teams deliver on the most ambitious digital news transformation in the #uk business leaders in our community are becoming aware of the importance of the role thriving local news plays in a growing and vibrant region and are taking out digital subscriptions for their staff. When I heard that the team at Timber Engineering UK had done exactly that for their whole team I went to chat to Michael Pratt and Eddie Wighton to learn about what drives them as leaders and to find out about their business that is solving for one of the #uk's most sound bitten growth challenges: housing supply. I was met by a motivated team proud of the projects they are delivering right here in #scotland If you would like to talk to me about following Mike and Eddie and connecting your teams to The Courier or The Press and Journal drop me a message here or connect with Linda Ruxton or Carole Bruce who so many of you in the community will know. Why? Because strong local news in a community: Drives Economic Growth: Local news supports businesses, events, and investment, boosting the local economy. Informs and Empowers: It keeps residents updated on opportunities and developments, enabling progress. Strengthens Community Connections: By bringing people and initiatives together, it fosters collaboration for shared success. #entrepreneur #leadership #news #democracy #scotland Ella Dolphin|Rebecca Miskin|Douglas McCabe|Lee Wilkinson| Alistair Robson| Caryn Gibson| Leisa Millar|Graham Huband| + sending this across the pond to Andrew, Steve Grove and Bob Cohn (go O’s) as I thought it might resonate given the amazing work your teams are doing in your communities.

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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🚨 Big Raconnouncement 🚨 I’m excited to share the news that Raconteur | B Corp™ was recently acquired by TechnologyAdvice (TA). Over the last few years, we’ve worked hard to transform Raconteur from a print-first B2B publisher to a fully-fledged marketing services business with a suite of award-winning digital products and solutions. I believe the quality of our content and the results we are delivering for our customers are at their highest-ever levels. However, we knew that to scale Raconteur further and take on the B2B media big guns, we needed to increase our global audience reach and enhance our demand-generation capabilities. That is exactly what our acquisition by TA is designed to do. TA is a US-based media business that specialise in demand- and lead-generation services. It employs over 400 staff globally and commands an audience of over seven million business decision-makers every month. Moving forward, Raconteur customers will benefit from the acquisition in the following ways: 🌎 Ability to syndicate Raconteur-created content to TA’s global audience (in addition to Raconteur's existing audiences) 🎯 Take advantage of a richer array of demand- and lead-generation solutions, including MQL, SQL, lead nurture and brand-to-demand campaigns 🤑 More cost-effective CPLs as a result of acquisition efficiencies 🧠 Further depths of expertise and impact as we increase the rate of investment in Raconteur’s content, audience and brand Raconteur will continue to operate as an independent business and our brand and leadership team remain unchanged. Our readers can rest assured that our commitment to creating best-in-class content for B2B decision-makers is stronger than ever. Excited for this next chapter !

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After a year or so of feverish AI hype, our CEO Graeme Freeman took a look at what’s actually happening with AI and mid-market businesses, and how to ensure you’re making the most of it. https://okt.to/KyWbkN ➡ Subscribe to our Newsletter, 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀. It's a great way to stay updated on issues that matter to mid-market businesses. https://okt.to/2YWoDJ #newsletter #businessinsights #AI #midmarket #insights #freemanclarke

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🚨 New Report Alert 🚨 We partnered with American Express to bring hospitality businesses an in-depth report that uncovers the biggest challenges they're facing and, more importantly, how to overcome them 🎯 👉 Download the full report to learn: - How to use insights to optimise your business - Which tasks you can and should be automating - How to save time training and managing your staff https://lnkd.in/ez9ARRKN Props to the incredible Katie and Liliana for getting this out in the wild in both the UK and Spain. Vamos!

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