Robert Hodson

🌟 Day 2 of "Google Profile Power Play" is about claiming your territory. Learn how to create or snag your Google Business Profile and elevate your local business presence. 🏠📈 Ready to grow your business? Join our 30-day FREE programme today! 👉 https://lnkd.in/empfJuzp #BusinessSuccess #LocalSEO #GoogleProfile #EbookLaunch #OnlineGrowth

🎉 Download our Free eBook, "Google Profile Power Play: 30 Days to Local Business Dominance." This guide has strategies to optimise your Google Business Profile and attract more local customers. 🌟 Ready to boost your business's online presence? Get your free subscription today and start your journey to local business dominance! 📈 👉 Subscribe Now https://lnkd.in/empfJuzp #GoogleProfilePowerPlay #BusinessSuccess #LocalSEO #EbookLaunch

🎉 Download our Free eBook, "Google Profile Power Play: 30 Days to Local Business Dominance." This guide has strategies to optimise your Google Business Profile and attract more local customers. 🌟 Ready to boost your business's online presence? Get your FREE subscription today and start your journey to local business dominance! 📈 👉 Subscribe Now https://lnkd.in/e6GmQWcn #GoogleProfilePowerPlay #BusinessSuccess #LocalSEO #EbookLaunch

🎉 Download our Free eBook, "Google Profile Power Play: 30 Days to Local Business Dominance." This guide has strategies to optimise your Google Business Profile and attract more local customers. 🌟 Ready to boost your business's online presence? Get your FREE subscription today and start your journey to local business dominance! 📈 👉 Subscribe Now https://lnkd.in/e6GmQWcn #GoogleProfilePowerPlay #BusinessSuccess #LocalSEO #EbookLaunch

🚀 Boost Your Marketing Strategy: Is your content effectively guiding your audience through the buyer’s journey? 🛤️ Our latest blog explains how to map content to each stage of the buyer’s journey, ensuring you deliver the right message at the right time. 📊 Whether you’re building awareness, nurturing leads, or driving conversions, our guide is packed with actionable tips to help your small business grow. 💡 👉 Read more: https://lnkd.in/gc9pH6Td hashtag #MarketingStrategy hashtag #SmallBusinessGrowth hashtag #ContentMarketing hashtag #BuyersJourney hashtag #MacInnisMarketing

Often, new clients contact us enquiring about updating their website content or adding a new feature, thinking it will boost their website ranking and performance. They need to understand that their website is most likely underperforming because it has not been maintained since it was launched, gathering dust on the Google shelf. Adding new content or a brand-new feature won't necessarily fix the issue. These are the 5 main reasons you should consider building a new website rather than attempting to restore your existing site. - Your website is more than 3 years old - Unsupported website themes - The website needs better organization - Your site is difficult to manage - Website and branding no longer match

Sick of hearing about brand marketing? Tough! It matters to your success, even if you don't yet appreciate just how much, so I'm just gonna keep banging on about it endlessly 😆 When you get your brand and performance marketing working together, "one hand washes the other" as they saying goes: The more people are aware of your brand, the more likely they are buy. The more they buy, the more they pay attention to your brand. The more attention they pay, the more likely they are to buy. Rinse and repeat.* If you're not investing in brand building, you're limiting the success you'll have with your other promotional marketing activities. Research by Les Binet and Peter Field for the IPA report 'The Long and Short Of It' suggests that integrating brand and activation campaigns can double efficiency. They also show big profit gains over the longer term when businesses invest in brand marketing, something they put down to the fact that brand campaigns foster a longer-lasting emotional response whereas performance/activation campaigns work because they trigger a rational response (short-term satisfaction of a want or need). Honestly, if you want your business to grow and thrive, you need to think about promoting your brand and not just your products/services. *It's the same for charities, just swap 'buy' to 'donate'

🌟 A Google Business Profile offers valuable insights into customer behaviour and interactions with your listing. 📊✨ Download our Free eBook Google Business Profile Success, and start dominating local search! 👉 https://lnkd.in/e6GmQWcn #BusinessGrowth #GoogleBusinessProfile #CustomerInsights #LocalSEO #EbookLaunch

How do you feel about investing £70 for a one-hour session to address your key branding and marketing challenges with me? This can include anything from reviewing marketing content to helping to review and produce new materials. Below is a testimonial from a customer who faced challenges with the navigation and content structure of her website. She expressed feeling stuck and overwhelmed when trying to implement effective changes. "I have spoken with many branding experts who have wanted to tear up what I have done and appear to have no respect for my achievements. Not so Lisa. What a breath of fresh air! Lisa responded to my request for coaching with a smile. After she sent me a review of my website, I knew I want her by my side as I communicate with prospective clients. With her help, I have tidied up my branding focusing on consistent presentation and tone of voice. I have a long way to go, but know every moment of Lisa's time and every insight - no matter how small - will be invaluable to me. Thank you Lisa, I appreciate your demonstration of customer centricity and branding expertise." Get in touch if you'd like to find out more about this service. #BrandConsultant #Branding #MarketingSupport

This weeks blog post outlines the process of conducting a competitive analysis, equipping you with the tools and knowledge needed to stay ahead. You can read the full article here 👇 https://lnkd.in/eyEamEjS Some things to consider when studying marketing strategies include: Content Strategy: What type of content are your competitors publishing \