Mollie B. Partesotti’s Post

Think your brand can't compete with the big brands because you don't have the cash? 💸💰 Think again. 🤔 Most brands don't have the budget to execute fully integrated onsite, offsite and instore Retail Media campaigns. But they do have access to self-serve tools to start. 🚀 Start by auditing your products on retailer websites. Ensure they are consistent, helpful and relevant. Clean up the mess and do this before you do anything else. Yes it’s painful and unsexy but will set you up to begin your RM journey. Test & learn. See what works best for your brand and categories within your budget. Buckled Up #BrandCompetitiveness #RetailMedia #MarketingStrategies #BudgetFriendly #SelfServeTools

Did shopper marketing, suddenly die? Can’t move for retail media posts or predictions delivered on the hour (in case you hadn’t noticed…). But from the decks I’ve seen from a handful of networks (and a couple of major players), it’s all very format driven. By that, that precious data they want to exploit still essentially fills prescribed ad units across their estate (or beyond it). There is little application of the science; how consumers actually navigate their estate, and how you exploit THAT. Old school shopper marketing. Totally get for established brands out there, retail media in its current guise will almost certainly do a banging job. For the rest mind, aren’t retailers maybe missing a trick? Might be an idea to employ some shopper marketing expertise for those conversations lower down the chain…. (Bet Ryan Reynolds is building a shopper marketing agency right now…fingers, pies…) #marketing #shoppers #NeedMoreFingersRyan

Are your in-store sampling programs delivering the ROI you expect? When it comes to the economics of in-store marketing, there's one key reason many in-store sampling programs fail: the absence of a meaningful and measurable goal. Without a clear target, these initiatives can quickly become a waste of money. But it doesn’t have to be this way. Start planning by defining your targets. The methodology to measure outcomes is available for both Retailers and CPG Brands. This post is for all the business owners, marketing and merchandising professionals out there. Let's make every marketing dollar count! 🔍 Ready to redefine your in-store marketing strategy? Click the links below to explore how you can measure and achieve your goals effectively. Retailers - https://lnkd.in/e7dYaqYw CPG Brands - https://lnkd.in/gebkxTPv #InStoreMarketing #MarketingStrategy #BusinessGrowth #RetailSuccess

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/egWRmR7p

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/gnjvbaSh

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/ep5TUKXv

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/eDDaekVJ

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/dDpGQV7f

Shopper Marketing Secrets: How to Choose Between Brands at the Shelf Discover the secrets of shopper marketing and learn how to make decisions between different brands at the store shelves. Find out why people choose based on price, offers, and competition, and how you can capture their attention. Simplify your life with this insightful video. #ShopperMarketing #BrandSelection #DecisionMaking #CompetitiveOffers #SimplifyYourLife #InStoreShopping #ConsumerBehavior #ProductChoice #MarketingStrategies #ShoppingTips

Reflecting on the evolution of marketing over the past 15 years: Simplicity has transformed into complexity. In the past retailers navigated a straightforward landscape with a single channel—the printed leaflet. Their task was simple: curate products, find a distributor, and blanket the market with leaflets. Fast forward to today, and the game has changed dramatically. Retailers are tasked with managing many channels. In fact the average shopper uses 11.6 channels throughout their shopping journey. From optimizing leaflet circulation to tailoring promotions for diverse platforms like websites, newsletters, social media, and messaging apps—the complexity is palpable. In essence, retailers face a greater challenge in generating demand today than they did before. The shift towards multi-channel marketing demands content creation across various platforms while still juggling print operations. This intricacy underscores the evolving landscape of reaching consumers, presenting both challenges and opportunities for retailers to innovate their marketing strategies. Now that's a challenge for retailers Check out our shopper survey report to find out how the current way that retailers try and reach their consumers can be problematic and what shoppers say is missing from their online shopping experience! Link in the comments. #MarketingEvolution #Retail #DigitalTransformation