Mike Cheetham’s Post

Shopper Marketing Reigns Supreme in the Age of Digital ✨ Let's talk in-store impact! A whopping 82% of purchase decisions happen right there in the aisles, with 62% influenced by impulse buys (Based on a study with over 3,000 shoppers) That's right, friends! Even with all the amazing digital marketing content and social media buzz, shopper marketing remains king. The way products are presented and promoted in stores has a massive influence on what ends up in customer baskets. What are your thoughts? Do you find yourselves swayed by in-store displays and promotions? Let's discuss in the comments! #shoppermarketing #instoreexperience #marketing #retail #consumerbehavior

As marketers, we constantly face new challenges and opportunities in the ever-evolving retail landscape. Navigating these changes requires staying informed and adaptable. I just came across an insightful article on Adweek that delves into the top three growing pains in retail media and offers practical strategies to address them. 💡 Check it out: https://lnkd.in/dM62Qiak I believe this article is something we can all relate to.... One way or another:) What's your biggest challenge at the moment? #retail #marketing #howto

This holiday season is tighter than ever, so we’ve got to move fast to catch shoppers in that quick window of opportunity. The brands that win big? They’ve been prepping all year. The best time to start was yesterday, but hey—the next best time is right now! Let’s get those holiday sales rolling! Watch the webinar now! (Link in the comments) #holidaymarketing #advertising

Been having a lot of conversations lately with retailers who are just embarking on their retail media journeys - and the questions always come back to; 1. What’s the size of the prize; 2. How do we go after over and above marketing budgets without impacting our trade marketing; and 3. Where to begin? My thoughts; budget constraints are a daily reality in marketing - requiring careful allocation and prioritisation of resources. Media channels must prove their worth and deliver on their promises, and retail media must offer a distinct and valued proposition to stand out in the market. If you're a retailer with a retail media network, or if you’re looking to get started, here's what you should consider: - Innovate across online, offsite, and in-store channels, especially the latter. - Clearly define your differentiation: Is it your audience, ad units, or data offerings? Marketers need clear reasons to invest in your channel. This is an assessment framework that I’ve found really helpful for retailers to begin mapping out their networks and assets to start to define where the gaps, opportunities and value sit. If anyone would like a copy, happy to share! #retailmedia #marketing #retailmedianetwork

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/dUV-KCHc

Welcome to The Shopper Box’s Shopper Marketing Showcase! Are you ready to dive into the world of shopper-led campaigns and discover what truly drives success at the point of purchase? Look no further! At The Shopper Box, we're thrilled to launch our new series dedicated to showcasing the best-in-class examples of shopper marketing across various categories. Join us on this exciting journey as we unravel the secrets behind effective shopper-led campaigns that captivate, engage, and convert consumers into loyal customers. From innovative in-store activations to compelling digital experiences, we'll be highlighting strategies that have redefined the shopper experience and delivered exceptional results for brands. But wait, there's more! In addition to celebrating the successes, we'll also be shedding light on what not to do in shopper marketing. By sharing examples of common pitfalls and missed opportunities, we aim to inspire insightful discussions and help you navigate the complex landscape of retail marketing with confidence. Whether you're a seasoned marketer looking for fresh inspiration or a budding entrepreneur eager to learn the ropes, this series is designed for you. Stay tuned for regular updates, case studies, expert insights, and actionable tips to elevate your shopper marketing game! Got a campaign you're proud of or a lesson learned the hard way? Share your thoughts in the comments below and let's spark a conversation that fuels innovation and drives success in shopper marketing. Together, let's uncover the strategies that work, avoid the ones that don't, and create impactful campaigns that leave a lasting impression on shoppers worldwide. #ShopperMarketing #CampaignShowcase #RetailInnovation #MarketingLessons #LearnAndGrow

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/gmtBkcZm

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/ep5TUKXv

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/eDDaekVJ

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/dDpGQV7f