Polly Wyn Jones’ Post

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Global Knowledge Manager - Creative & Media at Kantar

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/dDpGQV7f

The most-effective retail ads and what makes them work

The most-effective retail ads and what makes them work

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