Mary Arbuckle’s Post

5 P's of Marketing 3rd Part here. Place How do customers find you either on a physical platform or online? Place of how customers can shop your product or service. The elements of this approach include distribution channels, logistics, and market coverage. Marketers need to design the strategy based on the business. It means whether it is standalone in the market and examined with the other providers offering similar services. It is essential to consider whether your product is appropriate for the current market. The query you should determine when considering the location is, What is the location of your audience? Is your product available on both online and offline platforms? Does your business establish on eCommerce sites? The key point is how the company fulfils the orders and works on inventory management, shipping options for your product and availability for the customers in need. #socialmedia #digitalmarketing #marketing_strategy #business_strategy #business_policy

Numerator’s Promo Shift Dashboard provides a monthly glimpse of today’s promotional landscape. Here’s what we learned in the latest update with data through 1/31/2024: ⬇️ Overall promotional volume was down in January 2024 (-4% vs. YA). 💻 Web promotions, which accounted for nearly three-quarters of the overall promotional volume, were down 7.7% vs. YA. 📰 Weekly ads were up slightly in January (+7.9% vs. YA). Learn more: https://bit.ly/3TSnecx #Numerator #promotions #promo #retail

Looking to take your retail marketing to the next level? Check out our blog post: "The Ultimate Guide to Finding the Perfect Retail Marketing Solution for Your Business"! 👉 https://lnkd.in/gaaC7Gca Whether you’re just starting out or aiming to refine your strategy, this guide covers everything you need to know to choose the right tools and techniques to drive success. From understanding your needs to evaluating different solutions, we’ve got you covered! #RetailMarketing #BusinessGrowth #MarketingSolutions #eCommere

Struggling to put together an in-store marketing strategy? 🙋 With the battle for customer attention more important than ever before, high-street stores need more than just digital advertising to boost sales and increase foot traffic. The solution? In-store advertising! Instore marketing allows businesses the opportunity to target customers at the point of sale by promoting products and services that are in their immediate vicinity. We've outlined just a few ideas for you to add to your in-store marketing strategy to increase sales and boost that foot traffic! ...thank us later! 👋 #retail #retailmarketing #marketingstrategy #instoreadvertising #instoremarketing #highstreet #highstreetadvertising

In the highly competitive UK dog retail industry, standing out from the pack is more crucial than ever. With a growing number of brands vying for attention, it’s essential to elevate your marketing strategy. Print advertising, when integrated with multi-channel digital options, can create a powerful, cohesive brand presence that reaches your audience at every touchpoint. By blending traditional print with innovative digital campaigns, you can ensure your message is both memorable and effective, driving customer engagement and boosting sales. Don’t just compete—lead the way in the market. #DogRetail #MarketingStrategy #PrintAndDigital #BrandAwareness

Ever wondered why disclosing your budget to your agency from the start pays off? Most clients fear overpaying, but transparency fosters trust and efficiency. As your partner (not just a supplier), knowing your budget and ROI goals allows us to optimize every pound, crafting long-term value over short gains. Through strategic POS marketing, we can enhance brand growth and engagement. Want to see what your budget could achieve with a true partnership? Let's chat and build something impactful together! #Marketing #ClientRelationships #BudgetTransparency #ROI #BusinessStrategy

🚨 3 brand strategy mistakes that could be hurting your e-commerce business! It’s not just about selling products; it’s about creating a brand that stands out and resonates with your audience. Swipe through to discover the top mistakes we see too often! Ready to fix them? Call the Girl Gang at Open Late Collective 💪 and let’s level up your brand strategy together! 👉 Save this post if you’re serious about your e-comm game, and DM us to get started! #BrandStrategy #EcommerceTips #OLC #MarketingMistakes #marketing tips

🚀 Do you a need a partner that has your back for those time-consuming promotional campaigns you need to plan this fall? We've invested over 4 years in perfecting the SmartPromo platform & we built it based on our experience with multiple customer and promotional campaigns. You can trust our extensive BTL industry experience, as we've mastered merchandising and in-store/out-store promotions. 💡 You need fast delivery with great outcome? Our innovative solution is designed to drive engagement and deliver outstanding results. We've built it after we have faced and overcome challenges like incorrect entries, missing receipts, long validation lists, fraud attempts, and the need for real-time campaign monitoring. Discover how we can help you plan better campaigns: https://smartpromo.app/

One critical oversight marketers make when launching NPD. NPD checklist ✅ Stage gate process ✅ New packaging design ✅ Confirmed ranging ✅ Creative assets ❓ Onsite Retail Media Don't forget onsite Retail Media as part of your NPD arsenal to boost your chances of capturing attention and driving sales from day dot. When a customer searches on retailer websites, can they easily find your new product? Make sure your customers find you, not your competition and get the most out of that 13 week window. The retailer algorithm doesn't know about your product or how relevant it is to search terms or the customer. You've got to feed that retailer algorithm. Buckled Up #NewProductDevelopment #RetailMarketing #DigitalStrategy #ProductLaunch #BrandVisibility

🐯 Exploring the art of retail advertising: Expert insights on the brands getting it right 🐯 In the ever-evolving world of retail, understanding what makes an advertisement effective is crucial. This article in The Drum is a treasure trove of insight, shedding light on stand-out ad campaigns with insights from Kantar's creative and retail experts and data from BrandDynamics, our always-on AI-powered brand performance tracker. Dive into the full story and learn how retail brands are cutting through in this $6.6 trillion market: https://lnkd.in/ebA8wpic