Michael Coppola’s Post

Brands are tapping into gaming to connect with #GenAlpha, a generation born 100% into the digital age. 🎯Here’s how: 🎮 In-Game Ads & Engagement: Unlike traditional ads, in-game advertising on mobile platforms offers a value exchange that resonates with Gen Alpha. Ads often appear as rewards, allowing players to opt in and watch to continue playing. This leads to higher engagement, ad recall, and purchase intent as the ads blend smoothly into the gaming experience. 🚀 Creative Expression in Virtual Worlds: For Gen Alpha, gaming is more than entertainment—it’s a way to express creativity. Platforms like Roblox let brands connect by offering interactive, customizable experiences. 👾Influencers & Community: Collaborations with #GamingInfluencers and creators help brands align their messaging with Gen Alpha’s interests. Partnerships like Lego’s with Fortnite or Walmart’s with Roblox creators tap into existing communities, fostering loyalty among young gamers. These strategies fuse authenticity, creativity, and effortless integration, revealing how brands can craft meaningful and enduring connections with Gen Alpha through the immersive world of gaming. #ISF #GenAlpha #GamingMarketing #BrandEngagement #DigitalNatives #Roblox #InteractiveAdvertising #MobileGaming

🎮 There are #gamers among every #generation. Reach your target gaming audience precisely with our gaming #taxonomy! This time take a look at #demography segments 👨 👩 Within our #gaming taxonomy, you'll discover players from diverse global backgrounds, categorized by #age, #gender, or #generation (X, Y, Z). 👉 Access our complete gaming taxonomy to pinpoint your gaming #audience accurately! 📩 Contact us and let's talk about leveling up your marketing: team@oan.pl #players #playstation #xbox #ps5 #nintendo #programmatic #audiencedata #advertising #onlineadvertising #digitalmarketing #digital #ads #targeting #targetedaudience #gamingaudiences #globalgamingaudiences #audiences #genZ #genX #genY

Do you think VR & AR is the future of streaming? We take a look at how esports streamers are reshaping how we all consume media by pioneering new ways of communication that's right on the cutting edge of technology.

🎯 Targeted Planning with Mobile Gaming 🎯 One of mobile gaming’s greatest strengths is its ability to offer precise targeting. Different games attract different audiences, providing unique opportunities for advertisers. For instance, while Roblox and Supercell's Clash of Clans are two of the biggest mobile games among young audiences, just over half of Roblox players aged 15-24 in April 2024 were female (53%), whereas almost nine in ten young Clash of Clans players were male (87%). They could both bring something very different to a media plan. We used UKOM endorsed Ipsos iris data to dig much deeper into the difference between Roblox, Clash of Clans and Pokémon Go players in the latest webinar in our Exploring Digital series, all about mobile gaming. By analysing game-specific data, brands can reach the right audience at the right time with the right messaging. 🔍 Read more: https://lnkd.in/dFzwn7fG

#FastInsights With a total of 77 million users popular online gaming platform Roblox has become a corporate marketing playground through the creation of "advergames"—interactive games designed as advertisements. The integration of advergames on platforms like Roblox presents #CPG brands with new opportunities to reach and engage younger consumers. By creating interactive and entertaining content that seamlessly incorporates their products, brands can build stronger connections with their target audience. This approach allows for more memorable #brandexperiences, enhancing #brandrecall and loyalty. CPG brands can capitalize on this trend by developing advergames that align with their brand values and resonate with the interests of younger consumers. Ensuring transparency and ethical marketing practices will help build trust and credibility among this influential demographic.

Engaging with younger audiences requires a keen understanding of their preferred platforms and communication styles. NBCUniversal's innovative promotion of Wicked through a bespoke roleplay experience on Roblox exemplifies this strategy. With almost half a billion monthly active users, Roblox has become a vital space for brands targeting Gen Alpha and Gen Z. At Shiz University in Roblox, players can immerse themselves in the Wicked narrative, interacting with beloved characters while enjoying trailers, exclusive content, and even purchasing movie tickets. This interactive approach not only keeps the audience engaged but also fosters community connections as players participate together in this unique experience. As studios like NBCUniversal continue to explore the vast opportunities within gaming platforms like Roblox, they are setting new benchmarks for audience engagement in the digital age. The fusion of entertainment and interactive gaming is not just a trend; it’s a pivotal strategy for reaching and resonating with younger generations.

As someone spending more time on mobile games than I did a decade or so ago, I'm alarmed at how I'm not targeted by brands better - yes, I'm gaming but that doesn't mean I want to only see ads for other games which is the dominant category I'm seeing. TV ads don't just show ads for other TV shows after all. The medium has so much potential for advertisers to reach a variety of engaged audiences. Brands should be maximising this to grab unique reach and improved frequency for their campaigns. We took a look at a few well-known titles using Ipsos iris data to illustrate this potential. See the results and grab the full report via the link below to find out more. #mobilegaming #videogameadvertising #ipsosiris

💲 Gaming ads expanded to just under $7 billion in ad revenue in 2023. It's a category definitely worth a closer look for marketers. Reach your target audience among players with our gaming audiences. Choose from over 600 gaming segments we provide 🔥 ➡️ Contact us to get the full gaming taxonomy: team@oan.pl 📩 #gaming #advertising #report #segments #audiences #targeting

🚀 Exciting News for Marketers! 3D social platforms like Roblox and Fortnite are transforming the way we engage and convert audiences. 🌟 Immerzo features over 100 talented creators from Roblox and Fortnite, reaching a 70 million players. As we prepare for our official launch, we're excited to offer a free trial for brands looking to target their audience effectively. Connect with us today! 💡 Our case studies showcase remarkable success stories. In one example, a Roblox game with 300,000 monthly players saw 50% engagement with a 3D branded asset, resulting in an impressive 15% conversion rate. 📈 These platforms offer unparalleled opportunities for brands to forge meaningful connections with their audiences. Don't miss out on utilizing these cutting-edge engagement channels. #3DMarketing #Roblox #Fortnite #Engagement #Conversions #FreeTrial #MarketingInnovation

It’s on the shelves! So cool seeing this in-store with a QR code driving to the Roblox experience we created for Danone’s kids brand Danimals. Part of 360 campaign for back-to-school and first-of-its-kind for Danimals, we launched “Danimals Adventure World” in July with: 🎮 Custom Roblox experience that saw 1.3M visits in the first month 🦸Weekly free UGC to drive engagement & plays 🤳Influencer content for key amplification 📣Content on our Pixel Playground channels 🎦 Supporting programmatic media We’re still in the middle of the campaign, but so proud of everyone who’s made this come to life, especially with it launching when I went out on maternity leave!! Thank you Wavemaker team for trusting us Pete Basgen Jaclyn Hoexter Marine Aubrée Sari Mayer, and to Roblox for the support Angela Wei Ceren Ates, and a big thank you to the Misfits Gaming Group team for making the magic happen Annie Lian Vas Roberts Justin Stefanovic Casey Forbes. And for all the parents grabbing snacks for their kids lunches or after school activities, go grab some Danimals smoothies and have them play the game for us 😁 #roblox #danimals #marketing #UGCgaming #influencermarketing #brandmarketing #retail #metaversemarketing #metaverse #immersive #creators #influencers #gaming