Darragh Barker’s Post

How has the explosive growth of esports impacted digital entertainment and culture? 🎮🌍 In a landscape where digital entertainment continually evolves, esports streamers have become pivotal influencers. Their unique blend of entertainment and competitive gaming has not only reshaped gaming culture but also established a new paradigm in media consumption. Breakdown of our full article below; 🚀 Esports streamers are at the forefront of turning gaming into a spectator sport, drawing millions from around the globe.  🎤 With real-time interactions, these streamers foster a strong community spirit and set new trends within the gaming industry.  💡Innovations like cloud gaming and VR are enhancing how audiences engage with esports, making high-quality gaming accessible to all. 💼 Professional Opportunities: Esport streaming has become a viable career, complete with opportunities for growth and innovation in digital entertainment.  🌐 The reach of esports is undeniable, with major viewer bases in North America, Europe, and East Asia, connecting diverse cultures through interactive media. 🤔 📢Where do you see brands benefiting from this new form of broadcast media the most? #Esports #Streaming #GamingCulture #DigitalEntertainment #Innovation #GlobalEsports  #CareerInGaming #TechTrends #DigitalCommunity #EsportsRevolution

Brands are tapping into gaming to connect with #GenAlpha, a generation born 100% into the digital age. 🎯Here’s how: 🎮 In-Game Ads & Engagement: Unlike traditional ads, in-game advertising on mobile platforms offers a value exchange that resonates with Gen Alpha. Ads often appear as rewards, allowing players to opt in and watch to continue playing. This leads to higher engagement, ad recall, and purchase intent as the ads blend smoothly into the gaming experience. 🚀 Creative Expression in Virtual Worlds: For Gen Alpha, gaming is more than entertainment—it’s a way to express creativity. Platforms like Roblox let brands connect by offering interactive, customizable experiences. 👾Influencers & Community: Collaborations with #GamingInfluencers and creators help brands align their messaging with Gen Alpha’s interests. Partnerships like Lego’s with Fortnite or Walmart’s with Roblox creators tap into existing communities, fostering loyalty among young gamers. These strategies fuse authenticity, creativity, and effortless integration, revealing how brands can craft meaningful and enduring connections with Gen Alpha through the immersive world of gaming. #ISF #GenAlpha #GamingMarketing #BrandEngagement #DigitalNatives #Roblox #InteractiveAdvertising #MobileGaming

Using a one-size-fits-all approach can make it difficult to engage potential players. By targeting specific groups based on their interests and preferences, gaming companies can connect with the right audience. This not only improves the player experience but also opens up opportunities for increased revenue. How does this help the gaming ecosystem? - Gamers see more relevant ads, improving their overall gaming journey. - Game developers can increase game visibility and success by reaching the right audiences. - Hardware manufacturers can promote products to gamers looking to upgrade, driving sales. - Esports organizations can effectively connect with esports enthusiasts and sponsors. At Game Marketing Genie, our team focuses on targeted advertising strategies tailored for the gaming industry. Contact us today to discover how we can help you connect with your audience more effectively: https://hubs.la/Q02VLvfT0 #gamemarketinggenie #gamingagency #gamingcommunity #gamingecosystem #targetedads #adcampaigns #gamedevs #gamers #esports #gamehardware

The #esports audience is mostly comprised of millennials (50%) and Gen Z (26%). Nonetheless, being a digitally native customer group with a strong internet culture, esports fans can smell “cringe” from miles away. So how do you engage with this lucrative yet hard-to-reach audience? Abios has put together the ultimate guide to unlocking esports with esports fan demographics, examples, messaging, marketing tactics, etc. Read the guide here:  https://lnkd.in/gPbhVhbK

Enjoyed attending the IAB Playfronts last week. Takeaways 1. Gaming will continue to grow and unlock incremental audiences 2. "Catch all" digital plans are not setup to take advantage of gaming Here are a few ways gaming is different from the rest of digital: - Different Economics: For platforms like Roblox, Fortnite, and Candy Crush advertising only represents a small minority of revenue. - Different Value Exchange: Gaming offers high engagement and immersive ad experiences and as a result a greater need for advertising relevance and customization. - Different Ecosystem: The "gaming umbrella" is wide ranging from mobile games with rewarded video, in game billboards, digital fashion, influencers, esports, experiences, etc. - Different and Growing Audience: According to Activision Blizzard Media ~84% of 18-24 yr olds engage with gaming weekly and ~72% of 35-54 year olds. Digital Turbine shared a finding that a large portion of the "active gamer population" is harder to reach on social / youtube. #gaming #programmatic #playfronts 

🎬 Beetlejuice 2 and Roblox: A New Era in Movie Marketing? 🌟 Warner Bros. Entertainment. is pioneering a new strategy by launching the first-ever virtual box office in Roblox to sell advance tickets for Beetlejuice 2. This innovative approach blends gaming with cinema in an unprecedented way. 🔍 What does this mean for the future of movie marketing? Are we witnessing the dawn of a new partnership between the gaming industry and Hollywood? What are your thoughts on this unique approach? 💡 This groundbreaking collaboration between Roblox and Warner Bros. opens up a world of possibilities where #gaming meets #cinema. By tapping into virtual platforms, the film industry can reach younger, tech-savvy audiences who are increasingly spending time in immersive digital environments. This approach not only creates buzz but also offers new ways to engage fans with interactive content, exclusive previews, and virtual events. At Immerzo, we streamline workflows for in-game activations on platforms like Roblox and Fortnite, while managing #creators and #influencers on social media. This positions us as the all-in-one platform to reach young, engaged demographics and integrate seamlessly with the latest digital marketing trends. 👉 Want to know more? Book a demo here: https://lnkd.in/eZbFyDtF #Roblox #marketing #cinema #immersive #hollywood #future #gaming

Why should marketers think of gaming as a premium environment?- Steve Ford, SVP, Advertising, talks to The Drum "Gaming isn't just the future of entertainment -it's the now and it’s the present. With 3.2 billion gamers globally and a market expected to grow to $189bn in 2024, brands have a unique opportunity to engage with a diverse and captive audience. "From esports tournaments to streaming and influencers, gaming fosters tight-knit communities that are open to all, allowing creativity to thrive and connections to deepen. In gaming, everyone is welcome to play, to make the journey from zero to hero, irrespective of gender, race, location, disability, background, or skill. "Brands tapping into this special ecosystem can authentically forge connections with the next generation - who are tech-savvy, fast-growing, and open for meaningful engagement - in a way that is unparalleled when compared to other channels." #gaming #advertising #esports #brand #brandstrategy #thedrum

As someone spending more time on mobile games than I did a decade or so ago, I'm alarmed at how I'm not targeted by brands better - yes, I'm gaming but that doesn't mean I want to only see ads for other games which is the dominant category I'm seeing. TV ads don't just show ads for other TV shows after all. The medium has so much potential for advertisers to reach a variety of engaged audiences. Brands should be maximising this to grab unique reach and improved frequency for their campaigns. We took a look at a few well-known titles using Ipsos iris data to illustrate this potential. See the results and grab the full report via the link below to find out more. #mobilegaming #videogameadvertising #ipsosiris

📊 Over 190 million people in the US play video games. And they are not teenagers. The average American player is 36 years old 🎮 🎯 You can easily reach your target audiences within gamers, who are a valuable group for marketers worldwide. Check our gaming taxonomy and reach the right group in your campaigns. ✅ Contact us to talk about how to reach gamers in your target markets: [email protected] #gaming #advertising #gamers #players #targeting #audience #GlobalGamingAudiences

🚀 Gaming: The New Frontier of Digital Marketing 🎮 Exciting trends are reshaping the $159.3 billion gaming industry, creating unprecedented opportunities for brands: 📊 Key Statistics: 74% of US consumers play video games Mobile gaming market projected to reach $116.4 billion by 2024 Twitch boasts 31M daily active users 🔥 Top Strategies: Influencer Partnerships: 89% of marketers say ROI from influencer marketing is comparable or better than other channels In-Game Advertising: 66% of gamers accept in-game ads if they can play for free Branded Experiences: Fortnite's Travis Scott event drew 12.3M concurrent players Community Engagement: 55% of gamers feel a sense of community in gaming Cross-Promotional Events: 82% of Gen Z gamers engage with in-game ads From Roblox to Animal Crossing, brands like Nike, Gucci, and Coca-Cola are making waves in the metaverse. Is your brand ready to level up? #GamingMarketing #DigitalAdvertising #BrandStrategy #Metaverse #InfluencerMarketing #InGameAds #MarTech #GamingIndustry #BrandedContent #MarketingInnovation What do you think about these posts? Would you like me to modify or expand on any part of them?