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ICYMI: It's clear that gaming is more than a "person", it's a platform. Newzoo recently released engagement stats about Aussies interacting with gaming and surprise, most people are gaming! So as marketers if we're not trying to reach everyone on a platform, how can we target customers with a strong gaming idea? Here are some great targeting options outside of mobile programmatic. 👾 by game: each game attracts a certain audience that is aligned with the games IP or core mechanics. There are levels of brand safety that can be adjusted in many games as well. 📽 by genre: game-type has a broader approach and can see an idea spread across multiple games. Examples here being racing, puzzle, shooters. There are even games with multiple genres within its walls (Roblox, Fortnite, etc.) 🧔 by creator: demographic audience data and content-genre alignment are available on all social platforms. Creators also have a range of hobbies outside of gaming that their audience knows them for. If you're looking to learn more about targeting gaming audiences more organically with an idea let's chat! #strategy #targeting #audiences

🎯 Targeted Planning with Mobile Gaming 🎯 One of mobile gaming’s greatest strengths is its ability to offer precise targeting. Different games attract different audiences, providing unique opportunities for advertisers. For instance, while Roblox and Supercell's Clash of Clans are two of the biggest mobile games among young audiences, just over half of Roblox players aged 15-24 in April 2024 were female (53%), whereas almost nine in ten young Clash of Clans players were male (87%). They could both bring something very different to a media plan. We used UKOM endorsed Ipsos iris data to dig much deeper into the difference between Roblox, Clash of Clans and Pokémon Go players in the latest webinar in our Exploring Digital series, all about mobile gaming. By analysing game-specific data, brands can reach the right audience at the right time with the right messaging. 🔍 Read more: https://lnkd.in/dFzwn7fG

Why should marketers think of gaming as a premium environment?- Steve Ford, SVP, Advertising, talks to The Drum "Gaming isn't just the future of entertainment -it's the now and it’s the present. With 3.2 billion gamers globally and a market expected to grow to $189bn in 2024, brands have a unique opportunity to engage with a diverse and captive audience. "From esports tournaments to streaming and influencers, gaming fosters tight-knit communities that are open to all, allowing creativity to thrive and connections to deepen. In gaming, everyone is welcome to play, to make the journey from zero to hero, irrespective of gender, race, location, disability, background, or skill. "Brands tapping into this special ecosystem can authentically forge connections with the next generation - who are tech-savvy, fast-growing, and open for meaningful engagement - in a way that is unparalleled when compared to other channels." #gaming #advertising #esports #brand #brandstrategy #thedrum

As someone spending more time on mobile games than I did a decade or so ago, I'm alarmed at how I'm not targeted by brands better - yes, I'm gaming but that doesn't mean I want to only see ads for other games which is the dominant category I'm seeing. TV ads don't just show ads for other TV shows after all. The medium has so much potential for advertisers to reach a variety of engaged audiences. Brands should be maximising this to grab unique reach and improved frequency for their campaigns. We took a look at a few well-known titles using Ipsos iris data to illustrate this potential. See the results and grab the full report via the link below to find out more. #mobilegaming #videogameadvertising #ipsosiris

🎬 Beetlejuice 2 and Roblox: A New Era in Movie Marketing? 🌟 Warner Bros. Entertainment. is pioneering a new strategy by launching the first-ever virtual box office in Roblox to sell advance tickets for Beetlejuice 2. This innovative approach blends gaming with cinema in an unprecedented way. 🔍 What does this mean for the future of movie marketing? Are we witnessing the dawn of a new partnership between the gaming industry and Hollywood? What are your thoughts on this unique approach? 💡 This groundbreaking collaboration between Roblox and Warner Bros. opens up a world of possibilities where #gaming meets #cinema. By tapping into virtual platforms, the film industry can reach younger, tech-savvy audiences who are increasingly spending time in immersive digital environments. This approach not only creates buzz but also offers new ways to engage fans with interactive content, exclusive previews, and virtual events. At Immerzo, we streamline workflows for in-game activations on platforms like Roblox and Fortnite, while managing #creators and #influencers on social media. This positions us as the all-in-one platform to reach young, engaged demographics and integrate seamlessly with the latest digital marketing trends. 👉 Want to know more? Book a demo here: https://lnkd.in/eZbFyDtF #Roblox #marketing #cinema #immersive #hollywood #future #gaming

🎮 There are #gamers among every #generation. Reach your target gaming audience precisely with our gaming #taxonomy! This time take a look at #demography segments 👨 👩 Within our #gaming taxonomy, you'll discover players from diverse global backgrounds, categorized by #age, #gender, or #generation (X, Y, Z). 👉 Access our complete gaming taxonomy to pinpoint your gaming #audience accurately! 📩 Contact us and let's talk about leveling up your marketing: [email protected] #players #playstation #xbox #ps5 #nintendo #programmatic #audiencedata #advertising #onlineadvertising #digitalmarketing #digital #ads #targeting #targetedaudience #gamingaudiences #globalgamingaudiences #audiences #genZ #genX #genY

🚀 Gaming: The New Frontier of Digital Marketing 🎮 Exciting trends are reshaping the $159.3 billion gaming industry, creating unprecedented opportunities for brands: 📊 Key Statistics: 74% of US consumers play video games Mobile gaming market projected to reach $116.4 billion by 2024 Twitch boasts 31M daily active users 🔥 Top Strategies: Influencer Partnerships: 89% of marketers say ROI from influencer marketing is comparable or better than other channels In-Game Advertising: 66% of gamers accept in-game ads if they can play for free Branded Experiences: Fortnite's Travis Scott event drew 12.3M concurrent players Community Engagement: 55% of gamers feel a sense of community in gaming Cross-Promotional Events: 82% of Gen Z gamers engage with in-game ads From Roblox to Animal Crossing, brands like Nike, Gucci, and Coca-Cola are making waves in the metaverse. Is your brand ready to level up? #GamingMarketing #DigitalAdvertising #BrandStrategy #Metaverse #InfluencerMarketing #InGameAds #MarTech #GamingIndustry #BrandedContent #MarketingInnovation What do you think about these posts? Would you like me to modify or expand on any part of them?

Do you think VR & AR is the future of streaming? We take a look at how esports streamers are reshaping how we all consume media by pioneering new ways of communication that's right on the cutting edge of technology.

📣 If you are a brand or a brand marketer looking to activate in Fortnite, here is an important piece of info about the new deep linking feature. Deep-linking is a game-changer for branded Fortnite maps... It’s now easier than ever to create immersive, organic experiences that connect with audiences seamlessly. Here’s why this matters: ➡️ Audience Funneling - Effortlessly bring your audience into your Fortnite experiences. ➡️ Measurable ROI - Track and prove the impact of your campaigns. ➡️ Marketing Integration - Use links across digital ads, influencer campaigns, or even QR codes IRL. Did Fortnite just become the platform for next-level brand activations? we'd love to hear your thoughts and questions, feel free to post in the comment section 👇 #Fortnite #UGG #UGC #creatorseconomy #games #gaming CREATORS CORP.

Standing out in video game marketing is both an art and a science. Todd Harris, the visionary behind Hi-Rez Studios, Skillshot Media, and Ghost Gaming, has mastered this balance, propelling games worldwide to the forefront of players' minds. 🎮 With a track record of reaching 150 million players and a top spot on Steam’s “Most Played Massively Multiplayer Games” list with SMITE, Todd’s insights are gold for anyone looking to make their mark in the gaming industry. In our latest episode of Growth Stage, Todd shared his invaluable experiences and strategies for marketing games beyond traditional marketplaces. Here’s a glimpse into the wisdom he shared: 𝗧𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲𝘀: While Xbox, PlayStation, and Steam are essential, their crowded nature makes standing out a significant challenge. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Todd emphasizes the power of video game influencers, offering a cost-effective gateway to vast audiences. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Discover innovative approaches to digital ads that resonate with gamers. 𝗟𝗶𝘃𝗲 𝗲𝘃𝗲𝗻𝘁𝘀 & 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴: Learn how live events and streaming captivate and engage massive player bases. 👉 Whether you’re a seasoned developer or new to the game industry, Todd’s journey offers critical lessons on reaching and engaging your audience in today’s saturated market. 🔊https://lnkd.in/eM65DskA #GamesIndustry #GamingIndustry #Esports #GameDevelopment