OAN - Global Gaming Audiences’ Post

Why gaming is an important advertising channel? 🎮 🔥 🌎 there are over 3.3 B players worldwide 🇺🇸 61% of Americans play video games regularly 📱 marketers can reach players on all devices Check the stats below and contact us to reach your target audience among players - [email protected]👇 #gaming #advertising #audiences #targeting #programmatic #stats #mobile

💡 🎮 The vast majority of advertisers say #game #advertising helps them engage with the right consumers, according to IAB's report "Changing the Game" 📊 In the report you will find loads of stats and facts for marketers who are considering investing in #game #ads. Let's take a look at some of them: 📈 nearly 90% of marketers currently using games advertising, say it’s of growing importance to their company 💰 40% of marketers plan to increase spending on #gaming ads in 2024 💥 78% of advertisers use games advertising continuously throughout the year ➡ Reach your gaming audiences on almost every market. Contact us and let's talk how to target your gaming audiences: [email protected] #targetaudience #targetedadvertising #gamingadvertising #gameads #programmatic #digitalmarketing #targeting #segments #audiences #gamingaudiences #ps5 #xbox #pcgames #games #players #campaigns #report

What are the most interesting gaming audiences for advertisers? 🎮 Every month we publish a list of best-selling gaming segments. What sparked interest in September? ➡️ Over half of best-selling segments were connected to game titles, ➡️ Steam was the top segment in the Devices & Platforms category. Follow our company page to stay updated on sales trends - OAN - Global Gaming Audiences. Thanks! 👋 #gaming #advertising #bestselling #report #audiences #targeting

🔥 Over half of our best-selling segments in September were connected to game titles. Advertisers want to reach players of selected titles 🎯 🎮 What more can you learn from our monthly Best-selling Gaming Audiences posts❓ Check the short video of Rafal Szychowski, our CEO, in which he talks about gaming segments and sales trends from September! #gaming #advertising #audiences #data #targeting #campaigns #segments

📊 Over 190 million people in the US play video games. And they are not teenagers. The average American player is 36 years old 🎮 🎯 You can easily reach your target audiences within gamers, who are a valuable group for marketers worldwide. Check our gaming taxonomy and reach the right group in your campaigns. ✅ Contact us to talk about how to reach gamers in your target markets: [email protected] #gaming #advertising #gamers #players #targeting #audience #GlobalGamingAudiences

Brands are tapping into gaming to connect with #GenAlpha, a generation born 100% into the digital age. 🎯Here’s how: 🎮 In-Game Ads & Engagement: Unlike traditional ads, in-game advertising on mobile platforms offers a value exchange that resonates with Gen Alpha. Ads often appear as rewards, allowing players to opt in and watch to continue playing. This leads to higher engagement, ad recall, and purchase intent as the ads blend smoothly into the gaming experience. 🚀 Creative Expression in Virtual Worlds: For Gen Alpha, gaming is more than entertainment—it’s a way to express creativity. Platforms like Roblox let brands connect by offering interactive, customizable experiences. 👾Influencers & Community: Collaborations with #GamingInfluencers and creators help brands align their messaging with Gen Alpha’s interests. Partnerships like Lego’s with Fortnite or Walmart’s with Roblox creators tap into existing communities, fostering loyalty among young gamers. These strategies fuse authenticity, creativity, and effortless integration, revealing how brands can craft meaningful and enduring connections with Gen Alpha through the immersive world of gaming. #ISF #GenAlpha #GamingMarketing #BrandEngagement #DigitalNatives #Roblox #InteractiveAdvertising #MobileGaming

🎬 Beetlejuice 2 and Roblox: A New Era in Movie Marketing? 🌟 Warner Bros. Entertainment. is pioneering a new strategy by launching the first-ever virtual box office in Roblox to sell advance tickets for Beetlejuice 2. This innovative approach blends gaming with cinema in an unprecedented way. 🔍 What does this mean for the future of movie marketing? Are we witnessing the dawn of a new partnership between the gaming industry and Hollywood? What are your thoughts on this unique approach? 💡 This groundbreaking collaboration between Roblox and Warner Bros. opens up a world of possibilities where #gaming meets #cinema. By tapping into virtual platforms, the film industry can reach younger, tech-savvy audiences who are increasingly spending time in immersive digital environments. This approach not only creates buzz but also offers new ways to engage fans with interactive content, exclusive previews, and virtual events. At Immerzo, we streamline workflows for in-game activations on platforms like Roblox and Fortnite, while managing #creators and #influencers on social media. This positions us as the all-in-one platform to reach young, engaged demographics and integrate seamlessly with the latest digital marketing trends. 👉 Want to know more? Book a demo here: https://lnkd.in/eZbFyDtF #Roblox #marketing #cinema #immersive #hollywood #future #gaming

🎮 Which gaming segments were the most interesting for marketers in July❓ Take a look at our list and check! 👇 🎯 If you want to reach gaming audiences - contact us and get our full gaming taxonomy: [email protected] We deliver over 600 gaming audiences gathered from all over the world 🌎 #gaming #audiences #advertising #GlobalGamingAudiences #targeting #data

🎯 In-game ads are getting more and more popular. They're becoming a normal part of gamers' lives. 📊 According to scottmax.com, 57% of gamers say they’re content with the current amount of branded content in games or even want to see more 👀 ✅ Reaching gamers is easy with the right data. You'll find over 600 segments of gamers in our gaming taxonomy. Contact us and get your copy: [email protected] #gaming #taxonomy #advertising #targeting

🇺🇸 Over 190 million Americans played video games regularly in 2023. It is a huge group of users that advertisers can easily reach in their campaigns 🎯 As gaming becomes increasingly popular, many brands from various industries have started targeting players. This is a valuable group, with higher-than-average spending power 📈 ✅ If you want to reach gamers, choose our segments on global platforms (The Trade Desk, Microsoft Advertising, Adform) or create custom ones, tailored to your campaigns - contact us at [email protected] #targeting #gaming #advertising #audiencedata