Michael Wolk’s Post

📊 There are over 3 billion gamers globally. As marketers and advertisers seek to tap into this valuable audience, spending on gaming ads is on the rise 📈 As OAN - Global Gaming Audiences, we deliver gaming audiences from almost every country in the world 🌍 Our gaming taxonomy includes over 500 segments, divided into groups, such as: 🙍♂️ 🙍♀️ - demography 📱 🖥 - platform & devices 🏃♂️ - e-sport and many more! ✅ Reach gamers with our privacy-safe data. Contact us and let's talk about targeting players: [email protected] #data #audiencedata #gamingaudiences #globalgamingaudiences #targeting #targetedadvertising #targetaudience #programmatic #rtb #advertising #onlineadvertising #games #ps #xbox #switch #marketing

🚀 Gaming: The New Frontier of Digital Marketing 🎮 Exciting trends are reshaping the $159.3 billion gaming industry, creating unprecedented opportunities for brands: 📊 Key Statistics: 74% of US consumers play video games Mobile gaming market projected to reach $116.4 billion by 2024 Twitch boasts 31M daily active users 🔥 Top Strategies: Influencer Partnerships: 89% of marketers say ROI from influencer marketing is comparable or better than other channels In-Game Advertising: 66% of gamers accept in-game ads if they can play for free Branded Experiences: Fortnite's Travis Scott event drew 12.3M concurrent players Community Engagement: 55% of gamers feel a sense of community in gaming Cross-Promotional Events: 82% of Gen Z gamers engage with in-game ads From Roblox to Animal Crossing, brands like Nike, Gucci, and Coca-Cola are making waves in the metaverse. Is your brand ready to level up? #GamingMarketing #DigitalAdvertising #BrandStrategy #Metaverse #InfluencerMarketing #InGameAds #MarTech #GamingIndustry #BrandedContent #MarketingInnovation What do you think about these posts? Would you like me to modify or expand on any part of them?

🎮 We are excited to share that "Know Your Gamers (KYG) - Part #4" is live now 🚀🧒 Unveiling the New Age Consumer aka Gamers: A Deeper Dive - In our latest episode of 'Know Your Gamers (KYG)', we delve into the fascinating behaviors of new age gamers. From their shopping priorities to their influencers based purchase decisions and attention time, we uncover intriguing insights that shed light on this dynamic demographic. Key Findings: 🎯 Gamers showing a preference for energy drinks, nootropics, and supplements marketed to enhance focus and performance. 🎯 Gamers often shop internationally to access exclusive merchandise, digital downloads, or games not available in their local market. 🎯 Gamers are more inclined to subscribe to services such as Xbox Game Pass, PlayStation Plus, and streaming platforms. Data Credits: newzoo, gwi, and independent studies on online gaming and Gen Z consumers. Want to know more about Gen Z gamers? Like and share this post to help us reach a wider audience! #GenZGamers #KYG #GamingTrends #trophee #gaming #genz #brands #shopping #ecommerce #consumerbehavior Mritunjay Srivastava Vijay Singh 🎮🛍️

🇺🇸 Over 190 million Americans played video games regularly in 2023. It is a huge group of users that advertisers can easily reach in their campaigns 🎯 As gaming becomes increasingly popular, many brands from various industries have started targeting players. This is a valuable group, with higher-than-average spending power 📈 ✅ If you want to reach gamers, choose our segments on global platforms (The Trade Desk, Microsoft Advertising, Adform) or create custom ones, tailored to your campaigns - contact us at [email protected] #targeting #gaming #advertising #audiencedata

🎯 Targeted Planning with Mobile Gaming 🎯 One of mobile gaming’s greatest strengths is its ability to offer precise targeting. Different games attract different audiences, providing unique opportunities for advertisers. For instance, while Roblox and Supercell's Clash of Clans are two of the biggest mobile games among young audiences, just over half of Roblox players aged 15-24 in April 2024 were female (53%), whereas almost nine in ten young Clash of Clans players were male (87%). They could both bring something very different to a media plan. We used UKOM endorsed Ipsos iris data to dig much deeper into the difference between Roblox, Clash of Clans and Pokémon Go players in the latest webinar in our Exploring Digital series, all about mobile gaming. By analysing game-specific data, brands can reach the right audience at the right time with the right messaging. 🔍 Read more: https://lnkd.in/dFzwn7fG

This is a question I've had asked to me a lot - how to tap into the gamer audience. Truely, it depends on what type of gamer you're intending to target. This should be an interesting panel!

As someone spending more time on mobile games than I did a decade or so ago, I'm alarmed at how I'm not targeted by brands better - yes, I'm gaming but that doesn't mean I want to only see ads for other games which is the dominant category I'm seeing. TV ads don't just show ads for other TV shows after all. The medium has so much potential for advertisers to reach a variety of engaged audiences. Brands should be maximising this to grab unique reach and improved frequency for their campaigns. We took a look at a few well-known titles using Ipsos iris data to illustrate this potential. See the results and grab the full report via the link below to find out more. #mobilegaming #videogameadvertising #ipsosiris

Answering some 🔥 questions about the videogame watchers community ⬇️ How are videogame watchers actually watching? 👀 In 3 main ways: Passively (while multitasking with other screens) 📱 Simultaneously (while gaming on another device) 🕹️ Actively (focusing entirely on a player's live gaming and interacting with the community) 👀 Why are videogame watchers important for marketers? 🎮52% of watchers said that watching their favourite gaming influencer play a game significantly influences their decision to buy the game. 🛒 But the opportunities extend beyond this. The rise of the clan of community watchers offers brands massive opportunities to connect with a dynamic and engaged Gen Z audience. 💥 ⚡Because this is where this audience is present with unflinching attention. They have ad blockers on their browsers, scroll through Instagram promotions with lightning-fast speed 📲, and even skip ads on YouTube with their subscriptions. 🚫🎥 ⏳At the same time, they watch their favourite influencers play games for hours on end. 🎮 🤔So, how can YOU (as a marketer) appeal to this audience? 🎯I’ll be sharing the sure-shot ways on Monday (to do away with the blues)! 📅 Stay tuned! 📢✨ Source: Google Consumer Insights, Google Trends #videogame #videogamewatching #videogamewatchers #youtube #youtubelive #twitch #community #marketing #gamemarketing

Think Gamers Aren’t Interested in Sports? Think Again! Gamers are not just dedicated players—they’re also passionate sports fans. This makes gamers a prime target for sports brands aiming to reach new customers and boost engagement. At NEO, we have the insights and tools to connect you with this engaged audience. Our gaming ad solutions not only target sports enthusiasts but also allow you to reach them within specific games based on genre and game themes. This precision targeting ensures that your message resonates with the right people at the right time. Explore how our tailored gaming ads can drive your brand’s visibility and elevate your impact. #SportsMarketing #GamingAds #AudienceEngagement #NEO #DigitalStrategy #MarketingInnovation #AdTech #CustomerAcquisition #SportsFans #GamingCommunity #TargetedAdvertising #DigitalMarketing #BrandGrowth #PrecisionMarketing #GameGenreTargeting

🎮 Magalu's surprise for Gamer's Day! 🕹️ During Gamer's Day, Magalu flips the script with a fun campaign by DRUID Creative Gaming. Instead of just showcasing PC and console games, top influencers will be reviewing everyday ‘games’ such as cup sets, tools and even tyres, all with special offers on the Magalu app! 🛠️🛏️ #MagaluGamerWeek #GamerLife #GamingDeals #Magalu #DruidCreativeGaming #GamerHumor #StreamingSpecials