Michael Coppola

New Premium Placement Option for Ads on YouTube! 🤩 YouTube Shorts is now offering the opportunity to strategically place ads in top content categories such as entertainment and fashion. This means as a brand you can connect with your target audiences more effectively and boost reach within these popular niches.🌟 Whether you're looking to tap into the latest trends or engage with fashion-forward viewers, this new feature is a game-changer! 💪  #YouTubeShorts #Advertising #DigitalMarketing #Fashion #Entertainment #TrendyAds #ZCSocialMediaUpdates

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Navigating brand suitability in podcast advertising differs for every company—learn how to approach it with insights from experts. 👇 “Unlike brand safety, which is a property of content and very much a binary distinction, brand suitability is a spectrum. It’s really speaking to the relationship between the brand’s values and the properties of the content.” - Tamara (Zubatiy) Nelson, PhD | Barometer "There is a risk you take when advertising in a nascent medium, where you don’t have the same tools and controls that you do with other channels. And brand suitability is extraordinarily subjective, so you’ll have unique tenets and criteria for your brand to decide where to advertise." - Krystina Rubino | Right Side Up “As you scale, brand suitability becomes more challenging and even more important. Your brand appears in hundreds of podcasts every month, which increases your risk. You need a tool that will protect your brand and save you time vetting thousands of shows.” - Trenton Polley | Rocket Money https://bit.ly/3y41a7q | #Podcasting #GrowthMarketing #PerformanceMarketing #AdStrategy

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"𝙏𝙍𝙀𝙉𝘿𝙎 𝘼𝙍𝙀 𝙅𝙐𝙎𝙏 𝙎𝙃𝙊𝙍𝙏 𝙏𝙀𝙍𝙈 𝙀𝘾𝙃𝙊 𝘾𝙃𝘼𝙈𝘽𝙀𝙍𝙎." GEN-Z marketing efforts should be more than just following trends. GEN-Z copywriters and founders of Word Tonic, Carolyn McMurray and Em Goodier, wag chins on avoiding age stereotypes, staying authentic and genuine, embracing diversity of thought, doing your research, and loads more to do better marketing to GEN-Z. Listen up 📣https://lnkd.in/e-_Mi4EV Feel better about #marketing with Call to Action® | A ...Gasp! PODCAST #CTAPod📣

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Branding embodies confidence, passion, belonging, action, security, and a distinct set of values essential for establishing a strong identity and connection with your audience. Confidence: A belief in oneself and the brand's ability to deliver on promises, inspiring trust and reliability. Passion: Strong enthusiasm and emotional connection towards the brand's mission, values, and products or services. Belonging: The feeling of being connected and included within the brand's community or target audience, fostering loyalty and engagement. Action: Proactive steps taken by the brand to achieve goals, create impact, and resonate with its audience through initiatives and campaigns. Security: The assurance and reliability provided by the brand, ensuring safety, trustworthiness, and protection of customer interests. A set of unique values: Distinct principles, beliefs, and qualities that define the brand's character, guiding its decisions and interactions with stakeholders. Follow this page for the latest development in Marketing credits: NorwichBSchool #topmarketingtools #marketingtips #marketinghacks #brandin #businessideas

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Imagine your brand’s story being told through powerful visuals that not only look good but also make an impact. ⚡️ We’re here to help you achieve that. Let us help you turn followers into loyal clients and elevate your brand to new heights. 🔥 At Bespoke Media, we specialize in crafting content that resonates deeply with your audience. Whether it’s highlighting the elegance of luxury travel or the integrity of sustainable brands, our visually stunning creations are designed to capture attention and drive conversion. If you're ready to see how compelling content can transform your business, let's connect. Together, we can create something truly extraordinary. ✨ #socialmediaagency #socialmediamarketing #smma #contentcreation #contentcreator #photographer #videographer

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New Veritonic survey reveals the power of podcast ads: 📊 29% of listeners are likely to purchase after hearing a podcast ad, with 12% extremely likely. 🎙️ Host-read ads stand out for authenticity—over 40% of listeners feel more connected to brands advertised on podcasts, making them more memorable than TV or social media ads. Podcasts are redefining advertising. #PodcastAdvertising #MarketingInsights https://bit.ly/4g7NhFO

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𝐎𝐮𝐫 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐖𝐨𝐫𝐝𝐬: 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐠𝐞 𝐨𝐟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 ✨ Influencer marketing has become a powerful tool for brands, but with great power comes great responsibility (and strategy!). Here at Branding Council Organisation, we believe successful influencer marketing hinges on two key elements: 🌟 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲:Partnering with influencers who genuinely align with your brand values and target audience. Forget mass followings, focus on engaged communities that trust their go-to influencer. 🔍 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Be upfront and clear about sponsored content. Let your audience know when an influencer is collaborating with your brand. By prioritizing authenticity and transparency, influencer marketing can be a game-changer for building brand trust and driving real results. 🚀 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬? We can help you craft a data-driven influencer marketing strategy that connects you with the right partners and achieves your branding goals. Let's chat! 💬"

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It's all about personality! ️🤫 That's one tip we learned from expert Gus Bhandal on 'Beyond The Hub'. If you're looking to stand out on social media you need to question whether the AI comments are for you and start focusing on building a strong brand persona. Just like the hilarious Channel 4 on Threads, big and small businesses are using personality to connect with their audience - and it's working. --- Listen to the full episode here: 🎙️Spotify: https://hubs.li/Q02wn6Wx0 📽️Youtube: https://hubs.li/Q02wmYT90 #BeyondTheHub #SocialMedia

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Looking at the results in terms of seniority, CMOs, marketing directors and vice-presidents are most likely to feel the impact of their work has increased (54.8%), an opinion echoed by 49% of junior marketers. Some 41.1% of managers and senior managers also feel their role is more impactful than before https://lnkd.in/e59bvxry

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📖 The Ultimate Guide to Agency Operations - free download Running an agency is no small feat. The juggling of clients, projects and team management can sometimes feel overwhelming. That's why we created something that can change the game for you. Introducing the Ultimate Agency Operations Guide. This comprehensive guide is specifically crafted for you, to streamline operations, enhance efficiency and boost profitability. Here’s what you can expect to learn: 🔄 How to systemise your agency (this will save you hours!) 🛠 The best project management tools for agencies 🧠 Productivity hacks for you and your team 🤝 Best practices for client communication 👨‍🏫 Leadership operations 👥 Fostering a positive team culture in your agency Ready to take the first step towards transforming your agency? Download the guide: https://hubs.la/Q02FN03K0 If you're an Agency Collective member, the guide is available in the Hub!

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Advertising and marketing are dynamic industries. They require constant evolution to remain effective at moving brands and consumers emotionally, behaviourally and economically. To create business growth and creative effectiveness that resonate in the marketing communications ecosystem, the need to have creative awards that give critical insight into what will be effective in future cannot be overstated. Also, to be meaningfully different, creative agencies need to project their clients’ brands meaningfully differently. That is, show that they’re thinking and doing things differently to their competitors, which also requires originality. This is why clients hire creative agencies. https://lnkd.in/epqscNvf

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Strategies & examples for maximising your brand's social sommerce Utilise Visual Mediums Posting videos or live streams showing real-time product showcases allowing viewers to engage directly Build Engagement Responding to comments and interacting with followers fosters loyalty and can turn casual followers into dedicated customers Diversify Your Platforms Utilize social platforms other than Instagram & Facebook such as Pinterest, TikTok, & Snapchat if it is relevant for your audience Leverage Messenger Apps Through Facebook Messenger provide personalized service and prompt responses to customer inquiries Utilise User-Generated Content Regularly feature customer photos and videos across social posts to highlight how products are used in everyday life Incorporate Influencer Partnerships Partners with influencers to promote products through Instagram stories and posts to reach a larger & more engaged audience Read more unique strategies in the post below 👇 https://lnkd.in/gmA6Buyh

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With a dive into humour in B2B advertising, we explore why sprinkling some playfulness into your creative might just be the key to catching attention, making your message memorable, humanising your brand, and building lasting relationships. Whether it's crafting a witty pun or a clever scenario, humour can be the secret weapon to stand out in a sea of sameness. But you need to get the balance right. Humour must fit your brand authentically *and* align with your audience's pain points for it to resonate with your audience. Dive into our blog to explore how B2B brands are successfully using humour as we showcase some examples of where brands and (ahem) us, have done just that. Give it a read here: https://lnkd.in/gaSQgPn9

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