Marketing Week

“Good leaders will look to fill in their weaknesses with other people who’ve got those strengths, because then you’ve got a more balanced team,” says Paige O’Neill, CMO at B2B firm Seismic.https://https://lnkd.in/eUQvrpdE

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great, claims Mark Ritson https://lnkd.in/eCvXz3q5

For Andrew Tindall, marketers have suddenly woken up and remembered how to do “killer advertising at Christmas”, due to “increased commercial opportunities, space and budget”. https://lnkd.in/e2EaZ6Pm

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to drive sales. Aldi’s Kevin the Carrot tops the ranking for both short and long-term effects https://lnkd.in/eUadReW8

M&S Food is matching Aldi’s festive success with John Lewis coming into the ad race strong. https://lnkd.in/eBrYc7XN

We want to hear from you on what you believe are the most prominent skill gaps within the industry. Take part in Marketing Week's annual Career & Salary survey to find out where the skills are lacking, and what can be done about it: https://ow.ly/g3Hj50Ucxau

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to solve a customer pain point https://lnkd.in/gdBYMJSv

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s Consumer Confidence Index https://lnkd.in/g8FKrybp

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing effectiveness across the organisation https://lnkd.in/eGPhV_ax

Technology is an enabler and while it might help improve convenience and create a more seamless experience it should never be the main event, says Ben Davis https://lnkd.in/ewJCrh7u