❌ So let me get this straight, company hiring a Content Manager: You want someone to write, AND edit and perform QA, AND handle the performance monitoring and reporting, AND determine the overall strategy?
❌ For blog content, AND email marketing, AND social media? (For the latter, also managing and strategizing for engagement?)
🎩🧢👒 Too many hats! Absolute recipe for employee burnout. Stretching your Content Manager too thin, across too many channels, with too many responsibilities -- including writing, which can be incredibly mentally draining, ask any professional copywriter! -- isn't going to be advantageous for the success of your brand's content marketing efforts!
The job post I'm referring to should be three different people's jobs. Maybe not even full time, you could hire someone full time for whichever is most important, then work with contractors for other channels or tasks.
Sounds like a nightmare, honestly.
🙏 Please, if your company feels they want to hire a content marketer, understand what a specific title like "Content Manager" should or should not entail, and how much would be too much to manage for one person.
Otherwise, you're going to end up with high turnover, which frankly, will cost you more in the long run than properly investing in multiple workers instead of trying to turf 100% of everything to just one person.
(At a not so great salary for all of that, too, tbqh!)
I'm putting this out there for the benefit of people who might be considering hiring in this kind of fashion. Please reconsider.
#hiring #contentmarketing #seo #contentmanagement #contentstrategy #copywriting
E-commerce Specialist | Digital Marketing Pro | Shopify & Meta Ads expert
1moI'm interested