John Carson’s Post

Why do so many job descriptions sound like they’re hiring a team but expect one person to do it all? Take Social Media Manager roles, for instance. Companies now expect: 📝 A copywriter to craft SEO-friendly blogs and captions. 💻 A graphic designer to create stunning visuals. 🎯 A strategist to plan and execute campaigns. 🤝 A PR expert to manage influencer collaborations. 💼 A sales consultant to draft marketing proposals. 👩💼 A relationship manager to handle clients. Oh, and a web developer for good measure!💯 Having knowledge across these areas is valuable, but expect one person to handle it all alone? That’s unrealistic and leads to burnout. #Socialmediamanager #socialmedia #linkedinmarketing #linkedin #hiring #jobseekers #jobsearch

🗣 Hiring! (please share) Since founding Reynolds+Myers, I’ve served as Creative Director, defining the creative vision for projects and working with a team of specialists to bring it to life. Unfortunately, recent medical issues are reducing the time I have available for my day-to-day tasks — so I’m considering adding an Associate Creative Director to help me out. (I’m still working, just a bit schedule-constrained.) I haven’t drafted an official job description yet, but thought I’d reach out here to see if my network knows anyone we should be speaking with. At R+M we ALWAYS shape roles to fit the skills, talents, and interests of the person doing the job. That said, here’s what we are looking for: 💡 Role: Associate Creative Director. Accountable for maintaining quality + impact of the creative product leaving R+M. Will direct a team of writers and designers, collaborate with account team members (and myself) to ensure goals and deadlines are met or exceeded. 🗺 Location: Remote-first but prefer someone within an easy flight of Boise. I’m open to full or p/t. 🔨 Skills: Everything you’d expect from the job title, but even better if you are a strong concepter and copywriter with editing/proofreading skills. If other people don’t see you as a perfectionist or someone who is always striving to be better, this role probably won’t be a good fit. 🦏 About R+M: we build marketing machines for legacy companies. Our clients include brands you know run by 100% quality human beings. We simply don’t work with jerks. Most are B2B, but all have complex sales cycles, multiple purchase influencers, and focus on marketing tools beyond advertising (though we do our share of that, too). R+M is 10 years old. My experience stretches back 25+ years. 💰 Salary: Likely ~$80k - $120k + performance bonus, depending on how we design the role. Key traits we’re looking for: ✅ Ambition - always pushing; always improving. ✅ Detail-obsession - the “little things” add up to big things. ✅ Persistence - our work is strategic and often complex; both R+M and our clients play the long game. 🧠 Qualifications: you probably have 5+ years of agency-side experience. Degrees are good, but only to the extent they actually made you smarter… your work product/accomplishments/reputation should speak much louder than any formal credentials. ▶ To apply: send an email to hello@reynoldsandmyers.com with “ACD” in the subject line. Demonstrate your awesomeness and provide some details on why you’re right for this role. A final note… trite clichés like “master storyteller” or “creative guru” won’t get you anywhere with this role. At R+M our creative work serves real business outcomes. Pretty pictures alone don’t get the job done here. You need to be smart, strategic, and capable of bringing a point of view to (almost) any discussion. To the extent you can demonstrate that, you’re likely a good match. Thanks for reading this far — please share if you can. --

🚀 We’re Hiring Creative Content Creators! 🌟 | Work from Home Opportunity Are you passionate about storytelling, creative writing, and digital content? Do you have the skills to captivate an audience and bring ideas to life? If yes, House of Marktech wants YOU on our team! 🙌 What We’re Looking For: ✅ Talented writers who can craft compelling blogs, articles, and social media content. ✅ Storytellers who understand SEO and the art of ranking content on Google. ✅ Creators who can ideate and execute campaigns for platforms like Instagram, LinkedIn, and more. ✅ Bonus: A knack for email marketing, ad copywriting, and product descriptions. What’s in it for You? ✨ Flexible Work From Home setup. ✨ An opportunity to work on real-world projects with premium brands. ✨ A dynamic and supportive team environment. ✨ A chance to showcase your creativity and grow with us! Who Should Apply? 🎯 Wordsmiths with a flair for creativity and a results-driven mindset. 🎯 Individuals passionate about social media trends and brand storytelling. 🎯 Team players who value deadlines and quality. 💌 Ready to shape the digital narrative? Drop your portfolio and resume at Team@houseofmarktech.com. Let’s create content that speaks, engages, and converts! 🌟 #Hiring #ContentCreators #WorkFromHome #DigitalMarketing #CreativityUnleashed

Some of what I learned from this "hiring" post: 1) There are a lot of super talented and under-employed "creatives" out there. Changes to (and reduction of) the roles they traditionally fill is a huge opportunity for businesses that figure out how to use their skills/talents. 2) Corporate HR directors, recruiters, and "applicant tracking systems" have 100%, completely, and absolutely destroyed the job hunting process for humans. Most applicants communicate like robots, using standard templates and keywords that don't differentiate them — because that's what most job hunts require. Startup opportunities galore in this space, but AI probably makes it worse in the short term. 3) Applicants desperately miss human interaction in the hiring process. Most are shocked I responded personally. They're stunned when they ask for individual feedback and I provided it. Most say they never hear back at all. 4) Many people don't know what an ACD does. This is largely because the job does look different at different firms, which is understandable. But I was surprised how few demonstrated leadership/management skills, instead basically applying to it like a design or writing job. Even fewer asked questions about the role. 5) People want truth in advertising. I got a ton of positive feedback about the post's "authenticity and honesty." (I was just trying to communicate clearly, mostly.) This reaction is probably related to point #2 — how badly job postings are normally handled. But also, providing a pay range and actual specifics about qualifications (including the idea that college degrees aren't a magic ticket) seemed to resonate. I'd probably do a few things differently. Maybe I'll post on that separately. I'm deep in the process of talking to folks, which is quite enlightening and fun. If you're interested (or know someone who is) please drop a note at hello@reynoldsandmyers.com.

Why Hire Full-Time When You Can Rent the Perfect Team? As businesses grow, so do their needs. But hiring and managing an in-house team can be costly and time-consuming. That’s why we’re introducing a game-changer: Rent your entire marketing, design, or customer care team for a fraction of the cost! How much do you think cost you the team that includes: 1) Graphic Designer 2) Content Writer 3) SEO Specialist 4) Social Media Manager 5) Video Editor 📍 All working remotely, managed by us, without any office or overhead expenses! Curious about how this could work for your business? Let’s chat! #BusinessGrowth #RemoteTeams #MarketingSolutions #CostCutting

roles .. read carefully

WE ARE HIRING: Job Title: Copywriter Location: Remote Job Type: Full-Time About the Role: We are looking for a skilled Copywriter to join our creative team. The ideal candidate is passionate about crafting compelling narratives and has experience in marketing copy that drives results. At our agency, you will be responsible for developing comprehensive funnel strategies and creating persuasive sales copy for the successful launch of our clients' coaching programs and digital products. You'll also work closely with marketing strategists, designers, and other team members to ensure every piece of content aligns with our clients' goals and brand identities. Key Responsibilities: 1. Funnel Strategy & Sales Copywriting Develop and execute effective funnel strategies tailored to our clients' coaching programs and digital products. 2. Write high-converting sales copies for landing pages, email sequences, video sales letters (VSLs), webinars, and other campaign-related content. 3. Work with clients and strategists to determine the voice, message, and structure that best speaks to the target audience and maximizes conversions. 4. Website Content & SEO Create compelling and engaging content for client websites that reflect their brand tone and provide an excellent user experience. 5. Optimize content with relevant keywords to improve search engine rankings, driving more organic traffic to client websites. 6. Collaborate with the SEO team to perform content audits and ensure that website content follows best SEO practices. 7. Case Studies & Content Creation Write informative, persuasive case studies highlighting our clients' success stories. 8. Develop content that communicates our clients’ unique value propositions, using storytelling techniques to engage the audience. 9. Craft blog posts, articles, and long-form content pieces that build authority and drive engagement. Check comments for more details and how to apply.

We are Hiring for Social Media Managers! Yeah, and then? (I am sorry, I am actually not hiring) But. Ever noticed how job descriptions for 'Social Media Manager' suddenly turn into a wish list for an entire marketing team? 🤔 Business owners often expect one person to be a jack-of-all-trades: SEO expert, content creator, copywriter, video editor, graphic designer... the list goes on! But here’s the reality: each of these roles requires unique skills, knowledge, and experience. Expecting one person to excel in every area isn’t realistic—and can lead to burnout. Let’s start recognizing the value of specialization. The right team, not just one overloaded superhero, is what makes a brand truly thrive. #MarketingReality #SpecializationMatters #TeamEffort #LearnFromLinkedIn

Job Title: Creative Promo Analyst Work Location: Remote (PST working time) Full Time Job Description:  The role holder will be responsible for writing, analyzing, strategizing, and optimizing promotional content to enhance audience engagement and drive growth for business. The role typically involves working closely with growth, marketing, creative teams, and other stakeholders to ensure that promotional materials resonate with target audiences and meet the desired marketing metrics. Key Responsibilities: 1. Content Creation (Promo) Write promos (short and long form) for our new and existing Content Library, that would drive users to Install the app ○ Have a deep understanding of Pop Culture references, tropes that could be used to write compelling Promos. Filter content from Youtube and other popular platforms and create short summaries and snippets ○ Develop scripts for video promos, trailers that effectively communicate the desired message 2. Asset Optimization & Performance Tracking ○ Learn to interpret the ad performance of the promos written, to understand user behavior. Optimize the scripts and create new varia,ons basis data led learning 3. Process Management ○ Report to the Creative Lead and communicate key updates and action items effectively as per defined timelines ○ Keep recorded track of the work according to process templates. Be part of the promo production testing phase, which may include giving feedback on Voice Overs, Sound Design and Visuals. 4. Market Research: ○ Conduct market research to understand audience preferences, trends, and competitor strategies. Stay updated with industry trends, emerging platforms, and creative techniques that can be leveraged in promotional content Skills and Experience Required: Relevant Experience: experience in roles such as Copy writing/ Script Writing/ Copy Editing/Promo Writing from heavy experimentation/iteration background or the ones which require savvy marketing-based writing skills and can sell a story better, like digital tabloid or entertainment/magazine copywriters, YouTube content conceptualizers/writers/ creators, digital marketing agency copywriters, investigative journalism writers, gaming writers Analytical Skills: Ability to analyze data, interpret results, and make data-driven decisions. Creativity: Strong understanding of creative processes and how to evaluate creative content. Communication: Excellent written and verbal communication skills to articulate insights and recommendations. Market Awareness: Deep understanding of market trends, audience behavior, and competitor activity. Data Proficiency: Evaluate and interpret market performance data relevant to their role in marketing projects. Track creative content performance (e.g., using Facebook Ads Manager) and make data-driven adjustments. Thankyou Bibhore Bhattacharya bibhoreb@vbeyond.com