Karolina Kulach 🍀’s Post

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Senior Content Marketing Manager | SEO | Content Strategist | Writing Mentor | Lead Generation | Ecommerce | B2B | SaaS

The Everlasting Content Battle: Quality vs. Quantity 😖 [Think Pareto + answer 2 questions]. 👉 20% of your content produces 80% of your results — Pareto’s 80/20 rule has certainly been my experience over the years. So let’s ask (and answer) two questions: 👉#1. Is it about value over volume (quality over quantity)?  Yes and no. 👉#2. Is there anything wrong with writing fewer articles?  No — often less is more. More doesn’t necessarily mean better. We all know the online pandemic of redundant/poor content. If you want your readers to be hungry for your creations — instead of overeating them — create unique content that matters. Make it so compelling, unique and/or well-researched that your readers cannot wait to be notified of your new post. Still, if you’re serious about your content strategy/journey, you may need to produce a big number of words, especially before you know what works and focus on that. Thoughts? Image generated via DALL-e by the author #contentmarketing #seo #writing #paretorule

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