Jo Wright’s Post

#MarTech evolves so fast – it’s easy to miss new tools that will give you the competitive edge you’re looking for ✨ That’s why we’ve compiled a curated list of 10 emerging favorites among SaaS marketers that you might have overlooked 📝 👇 Scroll through the carousel to check them out, or jump to the blog post in the comments for the full list and more information on each tool! 💡 From personalized customer journeys with Customer.io to engaging contest with ShortStack.com – these solutions offer innovative marketing capabilities that will enhance your #SaaSMarketing. 👏 Kudos to the teams behind the tools: Sterling Beck Ryan Stahulak David Sturgis Jacob Shriar Lars Theunissen Anna-Katharina Claesson Os F. Alexander Harris Emily Greenhalgh Lydia Kentowski Xavier Mangin Elena Edington Ryan Marshall Drew D'Agostino Bas Klomp Kevin Maxwell Sebastiaan Terpstra Nichlas Knudsen Martin Fišera Karel Papik Ricardo Vieira Doug Churchill Adam Hemler Shubham Priyadarshee Vipin Thomas John D'Ambra Robert D'Assisi Dan Mills Mike Azzolino Elise Beck Alex Novak Nelson Wang Alex McDonnell Tony Cheema #MarketingTools #GrowthMarketing #B2BMarketing #MarketingInnovation

This list features some seriously cool tools for SaaS marketers, including yours truly! 😉 At Crystal Knows, we're all about helping you truly get your audience. Think: Goodbye, generic pitches! 👋 Say hello to personalized messages that speak directly to each individual. Segmentation superpowers. 🦸♀️ Group leads based on personality for laser-focused campaigns. Instant rapport. ✨ Understand communication preferences and build stronger relationships from day one. Intrigued? Dive into the full article in the comments to discover all 10 tools (and learn more about the one that knows you best 😉).

This post with this list of 10 favorites in the #marTech world has tools that can change and upgrade the way you are making business moves. Whether you are in the #SaaS world as an #accountexecutive, #SDR, #salesenablement or #saasmarketing this article is a 💎 Which one have you used? What’s the next tool you are going to try? Let me know in the comments 😊

Can three simple questions, totalling just 6 words, really align the whole go-to-market org and make them more customer-centric❓ That was the theme for this week's GTM Works newsletter (sponsored by RevvedUp). We dived into the transformative power of the '3 Whys' to build a GTM engine that is genuinely buyer-focussed and aligned in how they work together to answer these critical questions on the path to a purchase. What else did we cover? We shared a brilliant homepage messaging framework from Anthony Pierri 🎸 in our 'best of LinkedIn' (highly recommend you follow him for daily value-packed content). And we provided the tl;dr from an epic conversation between Geoffrey Moore and Lenny Rachitsky in Lenny's Newsletter - required listening for anyone trying to figure out and scale their GTM strategy for the right stage of their company growth. Don't miss out on future editions! It's only ever filled with epic content for best-in-class practitioners, aimed at helping founders and revenue leaders reach their highest growth potential. 🚀 Link to join below. #b2b #saas #gotomarket #revenue #sales #marketing

💼 Get ready to Simplify ABM with the RollWorks Command Center! Introducing your new secret weapon in account-based everything—the RollWorks Command Center. Streamline your ABM efforts, enhance efficiency⚙️, and elevate your marketing outcomes📈 with just a few clicks. Learn how the RW Command Center can revolutionize your strategy and drive results here 👉 https://lnkd.in/dT5ibXpW #ABM #B2BMarketing #MarketingTools #DigitalMarketing

Kim from Typeform understands 'what got us here won't get us there' ( how they are scaling beyond $100m arr) From executing the 5 step GTM, the numbers are evidence. - 75% increase in opportunities generated - 40% increase in lead quality - 25% increase in meetings attended. Kim Lecha, the CEO of Typeform took to stage couple of months ago to share their journey to 125k customers globally. And the next phase of growth using One Funnel GTM framework. As a simple forms software, Typeform was founded in 2012. From launch, it scaled to over 45k customers as of 2019 with one core differentiation. ' excellent response forms experience' But to scale to 125k customers and over $100m arr, Kim and team had to change tactic. One North Star that paid off: ' Total Number of Customers' On how they arrived at this, Kim shared that they the metric had to meet the following: - simple enough to understand - Scalable across departments - Provide faster ROI (6 - 12 months) - Quick feedback loops As of 2023 and beyond, they have shifted to a different North Star: ' Total Number of Submissions' This was driven by the conclusion to think about customers that derive the most value from Typeform. In other words, the customers that use Typefprm the most and often is an indication they get the most value from it. This phase involves a One Funnel GTM approach. Here is TL:DR of the strategy; Step 1: Unify your GTM team Step 2: Build customer-first feedback Step 3: Comple your customer profiles Step 4: Personalize the journeys Step 5: Measure and optimize P.s: Get my full analysis on the One Funnel GTM in the newsletter ( Saturday) Link in the comments. p.s.s: 🚦Repost to other marketers 📧 Get my weekly free newsletters 👆🏿 Follow me for more proven product marketing.

Understand the true potential of your GTM strategies with insights from Elli Plihcik, Director of Strategy at Demand Spring. In this exclusive preview, you'll discover: ✅ How to craft a message that cuts through the noise and connects with your ideal customer. ✅ Why understanding your customers is the key to growth. ✅ How to build long-term relationships and become a trusted partner, not just another salesperson. Read more here: https://lnkd.in/ggFVvzQZ #revenuemarketing #gtmstrategy #marketingtips #customercentric

The team is at the Channel Meet Up this week. Here’s a quick overview of the opening session on partner ecosystems. #partnerecosystem #partnermarketing #channelmarketing

Grow your business with All-in-One Marketing, Sales, and Customer Service Platform. Are you tired of using multiple tools to manage your marketing, sales and customer service efforts? Do you struggle to get a clear picture of your customer's journey? With Hubspot, you can: * Create and optimize content that resonates with your audience. * Manage your sales pipeline and close more deals * Provide exceptional customer service and support. * Get real-time insights and analytics to inform your strategy Sign up for a free trial today and start growing your business with Hubspot #marketingstrategy #marketing #deefrent #Wednesday #deefrent #hubspot

Today's the day! Join us in 1 Hour to catch founder and EVP, Ty Velde's FREE webinar "Improving Lead Quality Through Conversion-Based Personas." Register below! #digitalmarketing #marketing #marketingwebinar #webinar #freewebinar