Jenny Beres’ Post

I always saw LinkedIn as the “grandpa” of all social media platforms—the wise figure with years of experience, someone you can rely on for tips and career recommendations. Now, I see it as the cool ‘gramp’ who’s up-to-date, fun, and still offering the best career advice and opportunities, but in a more engaging way that appeals to all age groups. That encouraged me to launch a series of "Let's LinkedIn" - hope you enjoy :) and feel free to share your own personal experiences. Episode 1 Listen before preparing your “comeback” response Coming from a journalism background, I tended to take a defensive approach when pitching my story angles to editors and TV producers. However, PR is different—you need to listen and understand that personalization doesn’t always work. It’s essential to follow standard approaches when dealing with clients and the media. Sharing your input and explaining yourself if needed is important, but try to listen and analyze the scenario before you jump in and respond.

On my latest episode of The People of Digital Marketing, I got the chance to get some great advice on how to level up my interviewing skills for the next time I start my job search. A little extra advice could never hurt you, right? If that's the case, why not check out this episode with Leah Kovach Margolis, Director of Demand Generation and more importantly—a marketer who's "been there and done that!" Sure, you could continue your job search like you're already doing it. And if you're gonna commit to what you're already doing, there's no need to listen. Whether it's working or not—only you know that. But if you want more help... Links are in the comments 👀 #jobsearch #marketingjobs #interviewingtips #interviewadvice #careeradvice #marketing

I am always building strategies for clients, wherein I am identifying challenges and solutions. With every challenge, comes a solution, but which one you choose to focus on, often determines your result. I am a solution-oriented kind of person, and thought it would be a worthwhile combo to share my solutions about PR in 2024. 🗣 • Challenge 1: Journalist layoffs means there’s less bandwidth to cover stories. Solution: Think like a journalist and ask yourself why as a media outlet, they have a purpose and a need to cover this. What makes this story interesting for their audience? Why will they care? What’s going to capture share of attention and drive them to actually read it? What are you giving the reporter for their story that will make readers want to share it within their networks? Think in terms of headlines and how it fits into their programming. • Challenge 2: Getting the ‘big dogs’ (NYT, WSJ, People, WashPo, TheVerge, etc.) to cover you. Solution: When building brand awareness, you can’t expect to start big from the get-go. You’ll get there, but it takes time. The question is: how much time do you have? Spend time getting to know your audience and meet them where they are. That could mean smaller places. Build from there. Keep at it, don’t quit, keep finding new ways to drive awareness and fit into the conversation. It all contributes to the greater result. • Challenge 3: Turnover and evolving media landscape means you’re always starting over with your relationships. Solution: Yep, and it’s not gonna change. So embrace it and do what you do best! Be patient with yourself though; it takes time. 😎 • Challenge 4: Media attention is SO competitive. Everyone is vying for coverage. Solution: Invest in your owned media channels and create your own editorial coverage. This means your socials, blogs, podcasts, video series. It not only allows for direct communication with your audience, but allows you to establish expertise and thought leadership. 📈 So there you have it. What new challenges would YOU like for me to take on? 💪  #communications #publicrelations #PR #PRagency #mediarelations

Imagine a World Without Social Media! I just wrapped a mind-blowing interview with ABC TV about a future without social media. (Yes, you read that right!) Is it possible? How would we even do it? And honestly, could we? 15 years ago clients and audiences were yelling at me that social media was a "fad". Fast forward to today, it's practically an essential utility! But what if the script flipped again? The interview sparked a wild ride of possibilities! What would our lives look like? Would it be a digital detox utopia or a communication nightmare? I'll share the interview details when it airs, but for now, I really want to hear from YOU! Can you imagine a world without social media? What are the pros and cons? Share your thoughts in the comments! P.S. Looking to navigate the ever-evolving world of everything and its impact on your business? Connect with me on LinkedIn! #futureofwork #socialmedia #disruption #abcnews #interview #keynote #speaker

Do you feel stuck, taking endless action in your career without any real progress or satisfaction? 🏃➡️🏃➡️ Or maybe you’re exhausted from jumping from job to job, still not finding the right fit? 😩 This episode is for you if you’re tired of feeling burnt out and are ready to find purpose and fulfillment in your career. 😘 We dive into why taking the right kind of action, not just any action, can guide you to a career that aligns with your true self without burning you out. In this episode, you'll: ✔️Discover how to move forward with intentional actions that actually bring you closer to the career you want. ✔️Learn how to overcome analysis paralysis and perfectionism, so you don’t stay stuck in endless planning. ✔️Get inspired by practical steps you can take today to test out your interests and find clarity through action. Hit play to learn how to stop wasting energy on scattered job applications and start taking actions that bring you closer to a fulfilling career. 🎧🎙️ Click the link in the comment section to listen!

Tomorrow, we have a team episode for you all about making yourself MORE employable 💼 Making yourself more employable as a marketer is essential as the job market becomes more and more overcrowded 😳 From creating your own career experience to identifying new opportunities, we discuss our journeys into marketing and what we did to boost our career development. Before tomorrow’s episode goes live, you can catch a sneak peek of the episode below ⬇️

The Most Important Question to Ask a Potential Client by Whitney Lee Transparency and clear communication are key when starting a relationship with a potential client. By asking this one question, you can help prevent confusion and set realistic expectations for deliverables and the working relationship! Tune in today for a valuable episode that will help you when growing your clientele! ————————– Connect with Whitney on Instagram #boomers #babyboomers

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#PR for #business is essential. Today I'll show you EXACTLY what I do for clients. Jerry (not a real person) got out of the military. He makes incredible tactical beagle vests. Jerry, like many veteran business owners, only focuses on his primary skill, creating beagle vests. Without knowledge of marketing, PR, sales, or business strategy, Jerry is going to be locked into the "sales death loop." Barely anyone knows about these kickass vests and he has no idea how to grow. A buddy of his tells him about this crazy Air Force guy that specializes in business visibility strategies. Got 27 people on TV. 7 people in industry magazines, 3 pages of Google. Zero bad reviews. ENTER THE WARRIOR STRATEGIST Immediately I reverse engineer Jerry's story and background. I create three objectives: Get him interviewed in military media Help him get the eyes and attention of pet owners Uplevel his branding for sales We first write out his media pitches, these will be used later. Next I will issue a press release that goes nationwide. We can tailor this to pet owners/media We create a database of magazines and media assets related to dogs, and pets. The press release gets sent to them with a request to interview Jerry. We get Jerry booked on the Brett Davis Podcast and he gets a high production value interview he can share on social media. We write a personal story on Medium about Jerry's company and why he started it. Then we get Jerry featured on the news in his area. Each of these small actions adds up. Jerry starts showing up on Google. He gets invites to dog trade shows and interview requests for beagle podcasts/magazines. Pretty soon his sales increase, he is searchable, and people equate Jerry with beagle vests. This is how I turn experts into highly visible industry celebs Need help creating YOUR story and getting it out to the world? Lets talk! #warriorstrategist, #pr, #media, #interviews

Why aren’t your reels getting the attention they deserve? Walk in a Producer's shoes. Most reels see 80% of their content ignored. Ready to stand out? Discover our 3 Reel Strategies for EPs to Impress Prospects and Win Jobs. Link in the comments below! #GoSimian #EPStrategies #ReelInsights