BabyBoomer.org’s Post

Why Agencies Get Fired by Whitney Lee Getting fired by a client can feel incredibly disheartening, but it’s an experience every agency faces sooner or later. The key is to learn and grow from it. In this episode, Whitney explores common reasons why agencies get fired and offers actionable tips to prevent it. If you’re an agency owner or part of an […] #boomers #babyboomers

Why Agencies Get Fired by Whitney Lee Getting fired by a client can feel incredibly disheartening, but it’s an experience every agency faces sooner or later. The key is to learn and grow from it. In this episode, Whitney explores common reasons why agencies get fired and offers actionable tips to prevent it. If you’re an agency owner or part of an […] #boomers #babyboomers

If you need some new podcast content to get you through a busy week, we have good news! Our CEO & Founder April White joined the PR's Top Pros Talk podcast for an interesting conversation about PR and agency leadership. Tune in for a discussion about: 💡 Trust Relations' mission to reinvent the PR industry 💡 strategies to help agency leaders overcome common challenges 💡 the shift to remote work 💡 advice on client management 💡 tips for better account staffing 💡 insights for junior publicists 💡 and more! Thanks again to D S Simon Media for welcoming April to the show! You can stream the episode at the link below, on Spotify, or wherever you listen to podcasts. #PR #publicrelations #careeradvice

PR. How do you feel about it? Do you know where to start? Do you actually know what it is?! I'll be honest: my knowledge of PR is heavily Ab Fab centred, so I have no idea really... My guest on the pod this week is Rosie Davies-Smith, founder of PR Dispatch so if you're thinking about PR, whether your business needs it, how to go about it and whether you need a face for the brand, this episode will be invaluable for you. Rosie has so many great tips 👉 Why you need PR for your business 👉 The difference between ego- and business-led PR 👉 Does your brand need a 'face' 👉 3 things to do if you want to start PR for your business Rosie has had a really wild ride with her businesses over the Covid years, including a complete pivot and redeployment of all staff, 2 kids, a big house move: everything that could have changed has changed for her. 👏 And I so respect her honesty on the impact it's had on her and continues to have. Such a great conversation, link in the comments below

It’s truly an honour to write columns for Rolling Stone Culture Council and it’s an extra special honour to be included on their Expert Panel!! Thrilled to be quoted in their new column, titled, “11 Mistakes Businesses Commonly Make When It Comes to Public Relations: Building the brand image you want starts with smart PR moves.” I offer some sound expert advice on public relations for start-ups and established businesses!! Here is my quote: They Assume the Media Will Pick Up Their Press Release: “Assuming that their press releases will get picked up automatically by the media is one of the biggest mistakes businesses make. So, think big. Put your press release on the newswire. Send your press release to industry-related publications, podcast shows and smaller publications. Make lots of “good noise” on social media with any kind of coverage you get. Good news goes a long way. – Paul Fitzgerald, Salt & Pepper Media Inc. #rollingstone #rollingstoneculturecouncil #publicrelations #branding #biztips

Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of great companies and great agencies. Her passion lies in building brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit. Rachel shares how her company connects agencies and brands to solve problems and build successful partnerships in this weeks episode of Everything Speaks. She covers the changes in the world of PR, as well as the importance of making sure a client is a good fit for your team. You can listen to the full episode here: https://bit.ly/3ZExaZz #PublicRelations #PR #PRAgency #ProfessionalAdvice "

Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of great companies and great agencies. Her passion lies in building brand-agency partnerships that drive long-term success. With a keen understanding of clients’ communications and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit. Rachel shares how her company connects agencies and brands to solve problems and build successful partnerships in this weeks episode of Everything Speaks. She covers the changes in the world of PR, as well as the importance of making sure a client is a good fit for your team. You can listen to the full episode here: https://bit.ly/3ZExaZz #PublicRelations #PR #PRAgency #ProfessionalAdvice "

What could help your brand visibility more than a great brand story? Join us for this week’s VIVE Live on August 14, 2024, at 11 AM PT / 2 PM ET, where we'll kick off our series on Public Relations Strategies with a focus on “Crafting a Compelling Brand Story that Captivates the Media and Your Audience”. https://lnkd.in/eHHk_5ZZ In the first week of our Visibility and Impact Livestream series, where we will dive into the power of storytelling in public relations, exploring how crafting a compelling brand story can captivate the media and your audience, enhancing your brand’s visibility and credibility. A well-crafted story is more than just facts; it's about creating an emotional connection and conveying your brand’s core values. Join VLynn Hawkins and discover how you can turn your brand narrative into a captivating story that resonates with media outlets and those they serve. Utilize Public Relations as part of your business growth strategy and gain the visibility that creates making a bigger impact through the work you do. #VIVELive #BrandStories #Media #PublicRelations #PublicRelationsStrategies #BrandVisibility #VeganVisibilityProductions #MarketingStrategy #BusinessGrowth #StrategicPartnerships #DigitalMarketing #Entrepreneurship #SmallBusiness #BrandDevelopment #ContentMarketing #InfluencerMarketing #BrandStrategy #Podcast #VLynnHawkins

Thinking of hiring a publicist? Here’s why it could be the smartest move for your business growth There’s a common misconception out there that publicists are only for the mega-corporations. Nope, my friends, if you’ve got a story to tell and an audience to reach, a publicist can be a game-changer. Imagine this: You’re an established photographer looking to reach new audiences, but juggling everything yourself has maxed you out. That’s where the right publicist steps in—someone with industry connections who can pitch you effectively, saving you the time, stress, and legwork But here’s the kicker: Hiring a publicist or an agency is not just about making a splash—it’s about sustained growth. We work with our clients to create a clear, impactful strategy, helping them not only get in front of the right people but capture leads that turn into real business. Plus, unlike many PR firms, we guarantee results. That’s right, consistent, targeted visibility that fuels growth. #PublicityTips #PodcastGuesting #SustainableGrowth Clip Courtesy of 𝘛𝘩𝘪𝘴 𝘊𝘢𝘯'𝘵 𝘉𝘦 𝘛𝘩𝘢𝘵 𝘏𝘢𝘳𝘥 with host Annemie Tonken Interested in listening to the whole episode? https://lnkd.in/gkUtH_ry

How do you get the media to talk about your brand? Good public relations! Colangelo & Partners is the biggest dedicated wine and spirits PR firm in the U.S. Founded by Gino Colangelo in 2006, it has six divisions covering everything from fine wine to spirits, to routes-to-market consultations. Gino isn’t just a great PR practitioner, he’s also a raconteur who lit up the Drinks Insider podcast with some of his stories. You can listen to it here: https://lnkd.in/eSwF2p_x Or read a summary of the takeaways here: