Publicity by Christina’s Post

In today's episode of the Builder365 podcast, Carol Ruiz, the esteemed owner and founder of NewGround Public Relations & Media, examines the pivotal role of public relations in the home building industry and the critical importance of safeguarding a brand's reputation. She also emphasizes the necessity of media training for executives. Additionally, Carol provides valuable insights into crisis communications and highlights the significant impact of third-party credibility in PR. The discussion wraps up with her recommendations for some must-watch documentaries. https://hubs.ly/Q02QSTpl0 We're keeping it organic with our new podcast, and we'd love your support! 🔝 Hit link to subscribe, like, and comment ♻️ Share if you want people to learn about this #publicrelations #homebuilders #crisiscommunications #podcast

In today's episode of the Builder365 podcast, Carol Ruiz, the esteemed owner and founder of NewGround Public Relations & Media, examines the pivotal role of public relations in the home building industry and the critical importance of safeguarding a brand's reputation. She also emphasizes the necessity of media training for executives. Additionally, Carol provides valuable insights into crisis communications and highlights the significant impact of third-party credibility in PR. The discussion wraps up with her recommendations for some must-watch documentaries. https://hubs.ly/Q02QSQLX0 We're keeping it organic with our new podcast, and we'd love your support! 🔝 Hit link to subscribe, like, and comment ♻️ Share if you want people to learn about this #publicrelations #homebuilders #crisiscommunications #podcast

I am always building strategies for clients, wherein I am identifying challenges and solutions. With every challenge, comes a solution, but which one you choose to focus on, often determines your result. I am a solution-oriented kind of person, and thought it would be a worthwhile combo to share my solutions about PR in 2024. 🗣 • Challenge 1: Journalist layoffs means there’s less bandwidth to cover stories. Solution: Think like a journalist and ask yourself why as a media outlet, they have a purpose and a need to cover this. What makes this story interesting for their audience? Why will they care? What’s going to capture share of attention and drive them to actually read it? What are you giving the reporter for their story that will make readers want to share it within their networks? Think in terms of headlines and how it fits into their programming. • Challenge 2: Getting the ‘big dogs’ (NYT, WSJ, People, WashPo, TheVerge, etc.) to cover you. Solution: When building brand awareness, you can’t expect to start big from the get-go. You’ll get there, but it takes time. The question is: how much time do you have? Spend time getting to know your audience and meet them where they are. That could mean smaller places. Build from there. Keep at it, don’t quit, keep finding new ways to drive awareness and fit into the conversation. It all contributes to the greater result. • Challenge 3: Turnover and evolving media landscape means you’re always starting over with your relationships. Solution: Yep, and it’s not gonna change. So embrace it and do what you do best! Be patient with yourself though; it takes time. 😎 • Challenge 4: Media attention is SO competitive. Everyone is vying for coverage. Solution: Invest in your owned media channels and create your own editorial coverage. This means your socials, blogs, podcasts, video series. It not only allows for direct communication with your audience, but allows you to establish expertise and thought leadership. 📈 So there you have it. What new challenges would YOU like for me to take on? 💪  #communications #publicrelations #PR #PRagency #mediarelations

This is what you need to understand about PR.

𝑆𝑡𝑜𝑟𝑖𝑒𝑠 𝑎𝑟𝑒 𝑒𝑣𝑒𝑟𝑦𝑤ℎ𝑒𝑟𝑒 𝑎𝑟𝑜𝑢𝑛𝑑 𝑢𝑠, 𝑏𝑢𝑡 𝑤𝑒 𝑜𝑛𝑙𝑦 𝑟𝑒𝑚𝑒𝑚𝑏𝑒𝑟 𝑡ℎ𝑒 𝑔𝑜𝑜𝑑 𝑜𝑛𝑒𝑠. These are the few that make a long enough impression to matter. The rest? They end up being forgotten. Even worse, some are never even read. So, how do you make sure your story doesn’t end up in the ‘rejected’ pile? 1/ 𝑌𝑜𝑢𝑟 𝐴𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝐵𝑒𝑔𝑖𝑛𝑠 𝑤𝑖𝑡ℎ 𝑌𝑜𝑢 Imagine you’re someone randomly scrolling through Facebook, and you see your title flashing by on the timeline. Would you click on it? If not, then you’ve got some more work to do. Your title should be compelling enough to grab your attention first. 2/ 𝐷𝑜𝑛’𝑡 𝑅𝑢𝑠ℎ 𝐼𝑡 A journey is best enjoyed when you can take in the view. Often, the anticipation is better than the actual event! Take your time to build your story, letting your audience savour each moment. 3/ 𝐻𝑎𝑣𝑒 𝑎 𝐹𝑟𝑎𝑚𝑒𝑤𝑜𝑟𝑘 As fun and exciting as spontaneity is, planning is crucial before you hit the gas. Have a rough draft of where your story is headed and where you should park, and highlight the main points. A good structure keeps your story cohesive and engaging. 4/ 𝐾𝑛𝑜𝑤 𝑌𝑜𝑢𝑟 𝐴𝑢𝑑𝑖𝑒𝑛𝑐𝑒 Good storytellers understand why their audience is giving them attention in the first place. They know what the audience expects and deliver it in spades. Once this connection is established, the audience will be lining up for more. And that’s all there is to it! Now, put on your thinking cap and start stringing your words together. Need a little extra help? Hit me up! 😉 For more stories, follow #thatbespokeguy, XAVIER MAH. . . . #PR #PRconsultant #PRstrategist #Storytelling #PRStory #BrandStorytelling

To excel at public relations and branding, you need to master the art of storytelling. Our founder @katiezeppieri chatted with host Matisse Hamel-Nelis, ADS, CPACC on the PR & Lattes podcast to talk about all things branding! Branding is crucial to a brand’s success because companies need to tell consumers why they need their products and services. People need to be able to effectively convey their skills, strengths, and value, so you need to consider how you can position yourself and your brand. If you want to learn how to build your personal brand, listen to “A Latte with Katie Zeppieri” (link in comments). #brandelevation #prstrategy #personalbrand #buildyourbrand #personalbranding

Strong headline from The Hustle, but is it true PR pros? Maybe. Here's my take: ⬛ "Going Direct" has, at the very least, given brands the illusion they can sidestep PR and earn media themselves Doesn't matter if this is "true" or not, perception is reality ⬛ "Citizen Journalism" isn't a fad or a trend. It's the result of the erosion of trust in media (and institutions) writ large Also doesn't matter if this is "true" or not, as stated above ⬛ "Shrinking Newsrooms" is a byproduct of the trust erosion wherein media outlets can't drive clicks or subs like before and thus make cuts This is objectively true and supported by the rise of "zero click content," AI search, and social platforms as search engines Now does this mean PR is dead? Far from, imo. But it does seem high-time to start embracing these perceptions and realities. Fortunately, podcast guesting offer a soft landing spot inclusive of these 3 points. And many PR agencies are winning in the podcast earned media arena. Heck, literally hundreds of agencies (ranging from boutique shops to Madison Ave behemoths) use Podchaser Pro to help clients land guesting opps. #podcasts #earnedmedia #publicrelations #pr

The Most Important Question to Ask a Potential Client by Whitney Lee Transparency and clear communication are key when starting a relationship with a potential client. By asking this one question, you can help prevent confusion and set realistic expectations for deliverables and the working relationship! Tune in today for a valuable episode that will help you when growing your clientele! ————————– Connect with Whitney on Instagram #boomers #babyboomers

Yesterday, a producer reached out to one of my clients because they wanted to include him in a documentary they're filming. But this didn't come out of nowhere. In fact, it didn't even come solely from where it first seemed to. Here's how it all went down... My client was approached by this producer because they found an article he was cited in, on the same topic their documentary is about. That particular article was incredibly powerful because my client's quotes made up probably about 45% of the entire article, and that article was featured on a major media outlet, on the home page, above the fold. But like I said, as powerful as this particular media feature was, it still wasn't the sole reason they reached out to my client. That's because this particular media feature was made possible by our PR efforts over the last few years. In other words, hundreds of previous media features, collaborations, and other publicity we created for him has compounded impact, which over time, led to this opportunity. But most people never get there because they engage in short term thinking. Often, they expect to become the proverbial media darling of their industry overnight. They expect the media to give them the biggest opportunities immediately, despite the fact that outside of their own circle, no one knows who they are. That's not how it works. There are no short cuts. Things will typically start off small and grow slowly. But if you strategically invest your time and effort into public relations over a longer time frame, you'll start to receive an almost ridiculously oversized impact. That's because while each piece of publicity can create a certain amount of impact in your business, more publicity doesn't just create a cumulative impact, it creates a compounding impact. It's a classic case of the whole is greater than the sum of its parts. That's why I'm so adamant about PR being a long term strategy. I've talked about how this all works in presentations, podcasts, and content, and I will be going into it in more detail in an upcoming webinar in a few weeks. If you'd like to get an invite for that, drop "I want in" in the comments below. 👊

Messaging (or messaging houses!) without narrative telling your story can pose challenges in #PR and #communications. In my new #video #podcast I talk about how crafting compelling narratives shapes the Voice of Influence in PR and Communications. And I do not mean here “romantic” or “creative” narratives that can’t be utilized to produce content for #media!