Publicity by Christina

Think podcast guesting takes too much time? Think again! With just 30 minutes to an hour in the guest chair, you can: - Build authority in your niche - Reach new audiences without overloading your schedule - Plant seeds of influence that grow your brand over time What if podcasting became the easiest part of your week? No more stress about pitches, research, or prep—it’s about talking passionately about your expertise while connecting with listeners who need what you offer. Let your voice work for you, long after the interview ends. Ready to scale your visibility without sacrificing time? Let’s make it happen!  #PodcastGuesting #AuthorityBuilding #MarketingTips

Let’s talk about amplifying your voice and growing your brand through podcast guesting! Here’s what I know for sure: ✅ Earned media always beats "pay-to-play." Credibility matters, and podcast guesting is about building trust, not buying airtime. ✅ Podcasts are a game-changer for underrepresented voices. I love seeing more diverse stories being told and celebrated—and I believe there’s space for everyone at the mic. ✅ Feeling nervous? That’s normal! The more you do it, the easier it gets. Podcasts are such a gentle space to learn and grow—it’s just a conversation, and yes, we can edit if needed! ✅ This isn’t just for extroverts! I’ve worked with so many introverts who thrive in this format because it’s authentic, relaxed, and tailored to them. Your voice matters, and there are people out there who need to hear what you have to say. Clip Courtesy of 𝘛𝘩𝘪𝘴 𝘰𝘳 𝘔𝘰𝘳𝘦 with host Tiffany Napper Interested in listening to the whole episode? https://lnkd.in/gmvfnJ-a

Many people will buy at the first opportunity. But, of course, not everyone does. Our client Nicki Krawczyk made a good point about this when she was on 𝘏𝘪 𝘍𝘦𝘭𝘪𝘤𝘪𝘢 with host Felicia Romero. As a podcast host herself, Nicki knew that getting on podcasts was a great way to market her brand… and the stats back this up! According to the Content Marketing Institute, a whopping 70% of consumers prefer to get to know a brand through earned media (like podcast guesting!) as opposed to ads. So what are you waiting for? #PodcastPublicity #PodcastGuest #RealTalk

You know podcast guesting could transform your business—so why aren’t you doing it more? The truth: Booking one podcast? Easy. Showing up consistently on shows that grow your revenue and reputation? Not so much. Here’s what’s holding most people back: -Hours of research to find the right shows  -Personalized pitches that actually land (no copy-paste here!)  -Endless follow-ups because podcast hosts are BUSY  -Coordinating schedules, honing messaging, and, well…making it all happen It’s not impossible—but it does feel like a full-time job. So, what if you could focus on showing up and shining while someone else handles the heavy lifting? Imagine guesting on dozens of dream podcasts without the hustle. Let’s make that happen. #PodcastGuesting #GrowYourBrand #VisibilityMatters

Being a guest on a podcast isn’t just about sharing your expertise—it’s about connecting with your audience in a way that feels authentic and accessible. From a recent conversation, one thing is crystal clear: podcast guesting is a game changer. Whether you’re a blogger, entrepreneur, or creative, it’s an opportunity to reach people where they are—whether they’re driving their kids to school, running errands, or multitasking with "all the screens" (you know the vibe). Here’s what I shared: Podcast guesting is simple. It’s as easy as pitching, booking, and showing up. It’s impactful. You can connect with audiences who might not consume your usual content (hello, busy moms who listen instead of read).  It’s authentic. Listeners get to hear the real YOU, and that’s where the magic happens. And if you’re sitting there thinking, “Who am I to pitch myself?” Let me remind you—you’ve already pushed past those feelings when you started your business, blog, or creative journey. You’re ready for this next step. I love helping people discover the power of podcasting, whether through done-for-you services or DIY strategies. And yes, I still get a thrill every time someone messages me saying, “I heard you on XYZ podcast!” If you’ve been thinking about dipping your toe into podcast guesting, this is your sign to just go for it. Start small, stay consistent, and watch how it transforms your visibility and connection with your audience. #PodcastGuesting #VisibilityStrategy #Entrepreneurship #Publicity Clip Courtesy of 𝘛𝘩𝘦 𝘜𝘭𝘵𝘪𝘮𝘢𝘵𝘦 𝘉𝘭𝘰𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 with host Amy Reinecke & Jennifer Draper Interested in listening to the whole episode? https://lnkd.in/g8AiFY-P

Knowing your financial numbers in business is how you create success. This was one of the main points that our client Danielle Hayden made when she went onto 𝘛𝘩𝘦 𝘛𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵 𝘙𝘰𝘰𝘮 with Tessa Zolly. Danielle came to us because she had found success in lead generation through guesting on podcasts before, and wanted to continue to get on podcasts full of her ideal audiences. We have gotten her on 24 podcasts already and looking forward to continuing over the next year! #BusinessGrowth #Bookkeeping #FinancialSuccess Listen to her full episode: https://lnkd.in/gi4s4dpA

Hard truth alert: Your expertise is a GAME-CHANGER for the right audience—but they can't find you yet. Right now, someone out there is struggling with a problem you could solve in your sleep. But instead of reaching new audiences who are eager to learn from you, you're only speaking to your current circle. (They’re fabulous, but they already know you’re amazing.) Here’s the thing: Growth happens when you step out and start connecting with NEW audiences. And yes, that means putting yourself out there—even if imposter syndrome is trying to convince you otherwise. You’re already the expert. It’s time to own it. When you amplify your voice, you help more people, build authority, and become the go-to in your niche. Ready to get your brilliance in front of the right people? Let’s chat about how podcast guesting can make it happen! #PodcastPublicity #AuthorityBuilding #GrowYourBrand

Why Podcast Guesting is a Game-Changer for Your Business Growth Are you chasing "big-name" podcasts and thinking smaller shows aren't worth your time? Here's why that mindset might be holding you back: Smaller, Niche Shows = Higher ROI: It’s not about reaching everyone; it’s about reaching the right audience. Even if a podcast has 500 listeners, if they’re your ideal clients, it’s like speaking at an event with 500 perfect attendees. Would you say no to that opportunity? Vanity Metrics vs. Real Results: Getting on a top-tier podcast can boost visibility, but smaller, targeted audiences often convert better—leading to actual sales and business growth. As long as you’re prepared (products/services ready to sell), even a small audience can yield high-ticket clients.  Quality Over Quantity in Pitching: Forget "spray and pray" pitching! Personalize your pitches with specific topics that align with the host’s audience. Start with 15-20 well-researched pitches and aim to land an average of 2 shows per month. At the end of the year, 24 podcast appearances can transform your business: • More connections • Better content • Stronger messaging Key Takeaway: It’s not about the size of the podcast—it’s about the alignment of the audience. Consistency and quality will always win over sheer volume. What’s stopping you from tapping into the power of podcast guesting? Share your thoughts or drop your questions below! #PodcastGuesting #MarketingStrategy #BusinessGrowth Clip Courtesy of 𝘗𝘙 𝘠𝘰𝘶𝘳𝘴𝘦𝘭𝘧 with host Leah Frazier. Interested in listening to the whole episode? https://lnkd.in/gPeVyCyC

Our client Tamara McLemore, PMP®, PMI-ACP® shares some amazing tips for PMP certification on 𝘞𝘰𝘮𝘦𝘯 𝘪𝘯 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨 with Tiffani Teachey and Rebecca Swabey, P.Eng.. Tamara came to us after meeting Christina at Rachel Rodgers’ ROI Event. She wanted to spread the word about her expertise as a certified Project Management Professional instructor. What better way to get that knowledge out there than guesting on podcasts with the help of Publicity by Christina. Do you have some expertise that you want to share too? #PodcastGuest #PodcastPublicity #PMPCertification Link to her full episode: https://lnkd.in/g4Epec3S

“Can I pitch myself to podcasts?” Absolutely, you can. You know your business, your audience, and the shows you want to be on. But here’s the real question: should you? A client of mine (a total rockstar at pitching herself, BTW) came to me with this exact dilemma. She loved podcast guesting and nailed turning leads into sales. But as her business grew, so did her workload—and she realized that spending hours researching, pitching, and following up wasn’t the best use of her time. Effective podcast pitching isn’t just a one-and-done task. It’s a consistent, weekly effort. And while you can DIY, ask yourself: Is that the best use of your energy when you could be showing up as the expert you already are? Sometimes, the smartest move isn’t doing it all yourself—it’s delegating so you can focus on what you do best. If you’re ready to offload the pitching and amplify your presence, let’s talk. #PodcastGuesting #Delegation #WorkSmarterNotHarder #PodcastPR