Jed Ferdinand’s Post

Navigating Hollywood’s complex landscape requires deep insight and understanding. Hollywood Branded's new article shares insider tips to help brands build successful partnerships, overcome common challenges, and achieve impactful results. Learn more about what it takes to succeed! #HollywoodMarketing #ProductPlacement https://lnkd.in/gY5yHVse

In our newest article, discover the benefits of co-promotional partnerships and how Hollywood Branded helps brands tap into the cultural cachet of popular movies and TV shows. #Licensing #FanEngagement #BrandPartnerships https://lnkd.in/g5QTSAqv

Things like the Yes madam fiasco happen when you try to 'disrupt' for the sake of disruption. You see, this whole bollywood inspired 'badnaam hue to kya, naam to hua' style of PR stunts rarely ever work. Especially when you are a services company that would need to depend on the goodwill of your target consumers. If you want some examples of disruptive marketing done right, take a look at Red Bull's Stratos. It basically involved Felix Baumgartner, a skydiver from Australia attempting to set the record for the highest skydive ever. Red Bull housed Felix in a small communication capsule and sent him up to the stratosphere using a large helium-filled balloon. Red Bull streamed the entire event live on YouTube and that stream got the highest viewing traffic ever, of any livestream ever broadcast on YouTube! Just over 8 million viewers to be precise. Watching something new, big & interesting, live, with millions of others is a once in a lifetime experience. If your payoff at the end is worth it, then they'll remember it for a long time. Of course you don't have to do something as big and expensive as sending someone to the edge of space, but the core thought matters. Red Bull sold the people an experience. That's what matters. An experience worth remembering. What people then do is associate your brand with that experience. The awesome-er the experience, the better it is for your brand. People like to buy because of hundreds of different reasons, one of them is if the brand makes them FEEL good. And I guess Yes Madam missed out on that last part.

🎬 Dive into the world of cult branding with Turner Classic Movies! Check out this insightful case study on how TCM captivates audiences with its unique approach. A must-read for all marketing enthusiasts and cinema lovers. 🍿✨ #Branding #TCM Read more here: https://lnkd.in/eCsitFxS

One industry shapes global public opinion, entertains us and educates every person on Earth with an internet connection. Opportunity in this industry for creatives and investors alike are boundless. Are you in the Know? Read the Media C-Suite. #media #entertainment #innovation #investing #networking #management https://lnkd.in/dXZV-M87

We sat down with Jordan Frank, Founder & CEO of Courageous, to explore the strategies behind scaling mission-driven D2C brands. From his decade of experience with global giants like Adidas, Netflix, Upwork, and Capital One, Jordan shared invaluable insights into what it takes to build and grow purpose-driven brands in today’s competitive landscape. 💡 Here are 5 key takeaways from our conversation Check out the full interview on YouTube for game-changing marketing strategies! 🎯

How are Today's Top Creative Thinkers Redefining the Boundaries of the Ad Industry?" Join LBB's CEO Matt Cooper as he delves deep into conversation with innovators from Whaler Group, Untold Studios, ITG, Shutterstock Studios, and OLIVER. Discover how these leaders are fearlessly navigating and transforming the vast landscape between established industry models and unchartered territories. As change-makers in their respective fields, they are drawing new lines that blur traditional practices to create breakthrough solutions in advertising and marketing. Redefining norms comes with its unique set of trials and breakthroughs. This panel discussion brings you valuable insights on how they faced challenges head-on while staying relevant in an ever-evolving digital world. The conversation is filled with real-world experiences that provide a glimpse into what it takes to bring about impactful change - one idea at a time! Their innovative approach gives us all something to ponder about – How can we too adapt our thinking, break boundaries or possibly create new ones within our own professional environment? Striking a chord yet? Browse through their unique journey here [https://lnkd.in/daFFGcbB]! #Innovation #Advertising #DisruptiveThinking #CreativeIndustry #WhalerGroup #UntoldStudios #ITG #ShutterstockStudios #OLIVER #LBBOnline

With the highly anticipated Wicked movie premiere just around the corner, it's no surprise that we’re seeing a surge in themed product collaborations ✨🧙♀️. But as these partnerships pile up, the question arises: Will they end up being too popular — or is it just the right amount of magic? According to Ad Age, too much of a good thing could lead to consumer fatigue. We’re all for the fun collabs, but it raises an important question: Where do we draw the line between relevant partnerships and over-saturation? 🪄 Are these collaborations defying gravity ✨ or just defying good strategy? Drop your thoughts below! 🔗 https://lnkd.in/dS6UFQyd

How are Today's Top Creative Thinkers Redefining the Boundaries of the Ad Industry?" Join LBB's CEO Matt Cooper as he delves deep into conversation with innovators from Whaler Group, Untold Studios, ITG, Shutterstock Studios, and OLIVER. Discover how these leaders are fearlessly navigating and transforming the vast landscape between established industry models and unchartered territories. As change-makers in their respective fields, they are drawing new lines that blur traditional practices to create breakthrough solutions in advertising and marketing. Redefining norms comes with its unique set of trials and breakthroughs. This panel discussion brings you valuable insights on how they faced challenges head-on while staying relevant in an ever-evolving digital world. The conversation is filled with real-world experiences that provide a glimpse into what it takes to bring about impactful change - one idea at a time! Their innovative approach gives us all something to ponder about – How can we too adapt our thinking, break boundaries or possibly create new ones within our own professional environment? Striking a chord yet? Browse through their unique journey here [https://lnkd.in/daFFGcbB]! #Innovation #Advertising #DisruptiveThinking #CreativeIndustry #WhalerGroup #UntoldStudios #ITG #ShutterstockStudios #OLIVER #LBBOnline

Point Number 1 highlights a massive opportunity for Wealth Management firms to tap into affluent audiences across global markets. If you're exploring global sports partnerships, let's connect today! MSM. Delivering your ambition